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Unbox Zindagi | Snapdeal's Rebranding Stunt

Posted 3 months ago

 

What everyone seems to be talking about is Snapdeal. The online marketplace has not only rebranded itself, but has also rolled out TVC’s summarising its new identity.

The move to a simpler, more vibrant logo has been received well by a large number of consumers. Rather than the old clunky logo, which was just its name spelled out in blue and red, this new box is neater,crisper. Much like how their website has also been overhauled to be a sleeker and easier version than its predecessor.

To hear the reasoning behind it, one can’t help but agree that yes the happiest moment for an online consumer is when their desired product is delivered and they get to open it. Its akin to receiving gifts on your birthday, or even christmas. The joy of ripping off the wrapping and opening the box is what makes it special.

Their tagline of “Unbox Zindagi” along with its accompanying jingle drives the point home, that receiving the box and opening it signifies new opportunities, new, better changes.

What’s your opinion? How did you like the reform? We wanna hear your thoughts!

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60 Comments

  • rockyPosted 3 months agoits good for surprise
  • HarshidaPosted 3 months agoLovely ad
  • Minal BPosted 3 months agoMarvellous ad, wth a superb lyrics and the ever so awesome Shankar Mahadevan singing ......makes the TVC go hand in hand with the relaunch and its Tagline. It's a masterstroke, a breath of freshness that has swept the nation. Awesome job by the agency handling SnapDeal. I don't think there is anyone who doesn't like this AD or the Tagline. Congrats SnapDeal and welcome back.
  • BIbinPosted 3 months agoawesome
  • Manish RathiPosted 3 months agoUnbox Khushiyon ka box
  • Manish RathiPosted 3 months agowonderfull lyrics
  • salman haidetPosted 3 months agoI love snapedeal
  • piyush kumarPosted 3 months agoLovely and awesome ad
  • VinayPosted 3 months agoSuperb add
  • Harshprabha chopraPosted 3 months agoThis ad is so touching and it really inspire me for the family.
  • Subhajit GuptaPosted 3 months agoits great
  • kuldeep chapranaPosted 3 months agoLovely ad
  • aloysiusPosted 3 months agoITS WAS A GOOD AD
  • AnuragPosted 2 months agoVery good Ad and the song by Shankar is awesome.. :)
  • YOGESHKUMAR DEKATEPosted 2 months agolovely ad
  • atulPosted 2 months agogood ad snapdeal unbox zindagi i have also use this site for shopping it is easy to shopping and time to time deliver
  • munish kumarPosted 2 months agoit is super
  • Ashish Dasgupta Posted 2 months agoNice video
  • MOHAMMED AZHAR UDDINPosted 2 months agoNice
  • Raja Sekhar ReddyPosted 2 months agoWe should deliver our gift s to our family by seeing this ads
  • RahulPosted 2 months agoNice ad
  • priyal poddar Posted 2 months agolovely ad
  • DilbagPosted 2 months agoGreat
  • Hareesh KumarPosted 2 months agoIt's awesome and amazing
  • Soumen SinhaPosted 2 months agoUnbox zindagi special
  • Dr. Anil GuptaPosted 2 months agoVery nice ad.
  • amitabh acharyaPosted 2 months agoreally great
  • Subrat Kumar SahuPosted 2 months agoAwesome......
  • sajid silawatPosted 2 months agoSuper Ads i like song and online shopping with Snapdeal!! its heart touching ads. its real time to feel when box unbox.
  • Chanchal DasPosted 2 months agogreat
  • DHIREN KUGASHIYAPosted 2 months agoNICE AD AND GOOD CONCEPT OF FESTIVE DEALS
  • HanumanthuPosted 2 months agoGood
  • naqiPosted 2 months agoThat is True
  • Vishwas sansanwalPosted 2 months agoNice ad😂
  • AnkitPosted 2 months agoPagl panti bakbs
  • AbudaudPosted 2 months agoAwesome ad I like and will share
  • jitu choudharyPosted 2 months agoits great
  • ankit sharma Posted 2 months agodilo ki deal snapdeal... i bought some products in this site... total easy n safe....
  • Chandu sharmaPosted 2 months agoits tooo good
  • Rudra Raj Posted 2 months agoI like this because iss Diwali khusiyo wali. Khol de khusiyo ki chakri.
  • pankaj thapaPosted 2 months agoNice ... Rebranding of Snapdeal...
  • AAKASH WAGHMAREPosted 2 months agoThis Dipawali Khushiya Le Chalo
  • Nooreen saba Posted 2 months agogood ad
  • BabitPosted 2 months agoThis is really close to real life. We all need to unbox our zindgi
  • Gopi Chand DarakPosted 2 months agoThis Ad makes me nostalgic
  • Rajdeep barmanPosted 2 months agoLovely ad , a big opportunity to win grand prize of your choice .
  • shashankgadhe52Posted 2 months agoMarvellous ad, wth a superb lyrics and the ever so awesome Shankar Mahadevan singing ......makes the TVC go hand in hand with the relaunch and its Tagline. It's a masterstroke, a breath of freshness that has swept the nation. Awesome job by the agency handling SnapDeal. I don't think there is anyone who doesn't like this AD or the Tagline. Congrats SnapDeal and welcome back.
  • shashankgadhe52Posted 2 months agoThis Dipawali Khushiya Le Chalo
  • Susmita Gour Posted 2 months agoIt's a amazing ad...
  • Sulov PanjaPosted 2 months agoGreat
  • AyanPosted 2 months agoLovely ad
  • Swapnil PorwalPosted 2 months agoSnapdeal always conveys their ad with happyness and joyful while other brands ads just convey that they are having sale. Snapdeal want to create deep impact on the lives of the people.
  • Ganesh Vasudevan NairPosted 2 months agoreal cool ad,now snap deal got intelligence in their ad's
  • Vishwas sansanwalPosted 2 months agoNice idea
  • Yogeshwar Giri GoswamiPosted 2 months agogood
  • AbudaudPosted 2 months agoAwesome
  • shikharPosted 2 months agoLike their ad a lot .I love their track
  • DAKSHAYANIPosted 1 month agoRevealing facts
  • melvin dsouzaPosted 1 week agonice and emotional ..... song is too
  • vikram salunkhePosted 3 days agoIts good

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