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Make Love Not Scars | Beauty Tips

Posted 10 months ago

NGO Make Love Not Scars and marketing giant Ogilvy & Mather’s collaborated on an extremely relevant campaign that is pertinent to India. They launched a series of satirical videos in which an acid attack survivor named Reshma shares beauty tips with her audience. At the end she points out how make-up can be easily applied and cosmetic products bought at a cheap price. But the cost of ruining someone’s life comes cheaper. Acid in India is sold for as cheap as Rs 30, cheaper than a bottle of Coke.

When acid, mostly hydrochloric or sulphuric, comes in contact with human flesh it causes skin tissue to melt and can even dissolve bones. Besides this, victims of acid attacks suffer from a host of other side effects such as loss of eyesight and hearing. Worst of all, they have to live with the pain of having to survive in a body that is severely disfigured.

India records as many as 1000 cases of acid attack every year (many more probably go unrecorded). Make Love Not Scars as an NGO is doing great work to raise awareness against this horrendous situation that we find ourselves in today, and this campaign is the perfect example of what have accomplished.

In three separate minute-long videos, Make Love Not Scar’s bring forth a message that needs to be heard by millions of Indians. 

Watch the videos here:

 

 

 

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19 Comments

  • ANUJ RANAPosted 10 months agoHeart touching............. Great initiative by NGO
  • meetPosted 10 months agonice story....
  • priyal poddar Posted 9 months agoNice initative
  • Jimmy JoyPosted 9 months agoAcid throwers should be hanged by law as attempt to murder. This is a horrendous act and should be dealt with severely. This series of Reshma by O
  • Vijay HarsoraPosted 9 months agoNo words...great courage
  • Asma SyedPosted 9 months agoBrave Woman..... Thumbs up.... You gal...... Strong and positive
  • BABU LAL BAIRWAPosted 9 months agogood story
  • Swapnil PorwalPosted 9 months agoThese are are great and I salute to these women for living that kind of life and I hope in the future we don't see any cases of acid attacks.
  • munish kumarPosted 8 months agonice toch on my heart
  • priyal poddar Posted 6 months agoMust say a great initative by NGO . Hats off
  • MehjabinPosted 5 months agoAcid throwers shoot ne hanged to death
  • Susmita Gour Posted 4 months agoThis is really disgusting.. I'm very much disappointed to see this type of cruelty.. No one has the right to destroy someone's life by throwing acids.. Cheap mentality..
  • saranyaPosted 3 months agoNice sis
  • SURESH NAMBIARPosted 3 months agoHeart touching Story..Good Initiative by NGO
  • manishPosted 2 months agoVery Heart Touching
  • RiyaPosted 1 month agoMake love not scars by Reshma is a true example of outstanding courage and patience to evolve herself into a positive approach towards women's makeup appearance enhancing skills. More emphasis on measures to curb acid selling restrictions/bans etc should be introduced by NGOs and other allied bodies and especially the government should penalise the strictest punishment to death by hanging should such culprits be caught. The fear of hanging will definitely alleviate the fears of criminals and crime will reduce.
  • alok kumar dassPosted 1 week agogreat initiative...
  • BareaPosted 1 week agoReally amazing True Touched mah heart
  • MamtaPosted 1 week agoBrave women,

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