Discover a world of advertisements that aim to spread a positive message and build awareness in society! Because, sometimes the focus isn’t on selling a product but on bringing to light more prominent social issues that concern the masses!


Make Love Not Scars | Beauty Tips

Posted 7 years ago

NGO Make Love Not Scars and marketing giant Ogilvy & Mather’s collaborated on an extremely relevant campaign that is pertinent to India. They launched a series of satirical videos in which an acid attack survivor named Reshma shares beauty tips with her audience. At the end she points out how make-up can be easily applied and cosmetic products bought at a cheap price. But the cost of ruining someone’s life comes cheaper. Acid in India is sold for as cheap as Rs 30, cheaper than a bottle of Coke.

When acid, mostly hydrochloric or sulphuric, comes in contact with human flesh it causes skin tissue to melt and can even dissolve bones. Besides this, victims of acid attacks suffer from a host of other side effects such as loss of eyesight and hearing. Worst of all, they have to live with the pain of having to survive in a body that is severely disfigured.

India records as many as 1000 cases of acid attack every year (many more probably go unrecorded). Make Love Not Scars as an NGO is doing great work to raise awareness against this horrendous situation that we find ourselves in today, and this campaign is the perfect example of what have accomplished.

In three separate minute-long videos, Make Love Not Scar’s bring forth a message that needs to be heard by millions of Indians. 

Watch the videos here:





Likes /


This conversation is missing your voice. Please Log In to comment.

Leave a comment

Your comment submission is in progress....please wait...

Thank You. Your comment is successfully posted.

Disclaimer: Repetitive or profane comments will be deleted by the moderator


  • ANUJ RANAPosted 7 years agoHeart touching............. Great initiative by NGO
  • meetPosted 7 years agonice story....
  • priyal poddar Posted 7 years agoNice initative
  • Jimmy JoyPosted 7 years agoAcid throwers should be hanged by law as attempt to murder. This is a horrendous act and should be dealt with severely. This series of Reshma by O
  • Vijay HarsoraPosted 7 years agoNo words...great courage
  • Asma SyedPosted 7 years agoBrave Woman..... Thumbs up.... You gal...... Strong and positive
  • BABU LAL BAIRWAPosted 7 years agogood story
  • Swapnil PorwalPosted 7 years agoThese are are great and I salute to these women for living that kind of life and I hope in the future we don't see any cases of acid attacks.
  • munish kumarPosted 7 years agonice toch on my heart
  • priyal poddar Posted 7 years agoMust say a great initative by NGO . Hats off
  • MehjabinPosted 7 years agoAcid throwers shoot ne hanged to death
  • Susmita Gour Posted 7 years agoThis is really disgusting.. I'm very much disappointed to see this type of cruelty.. No one has the right to destroy someone's life by throwing acids.. Cheap mentality..
  • saranyaPosted 7 years agoNice sis
  • SURESH NAMBIARPosted 7 years agoHeart touching Story..Good Initiative by NGO
  • manishPosted 7 years agoVery Heart Touching
  • RiyaPosted 7 years agoMake love not scars by Reshma is a true example of outstanding courage and patience to evolve herself into a positive approach towards women's makeup appearance enhancing skills. More emphasis on measures to curb acid selling restrictions/bans etc should be introduced by NGOs and other allied bodies and especially the government should penalise the strictest punishment to death by hanging should such culprits be caught. The fear of hanging will definitely alleviate the fears of criminals and crime will reduce.
  • alok kumar dassPosted 6 years agogreat initiative...
  • BareaPosted 6 years agoReally amazing True Touched mah heart
  • MamtaPosted 6 years agoBrave women,
  • DevisinhPosted 6 years agoone of the best ad i have ever seen, and let me clear the person who said everything is fair in love and war was one of the dumbest person in the world. great work from this team.. i salute them for their works.
  • SONU YADAV Posted 6 years agoGood I saported
  • Birjesh KumarPosted 6 years agoGood
  • dineshPosted 6 years agoshall I write something out of greed that this ad was good or wonderful ,video OK sound quality good this or shall I write about unending and unbearable pain in heart and brain of Reshma....... There is no reason for me to explain for you that how bad ACID is in front of you . How can someone do this yrr.... It's time for everyone to rise against this heinous crime which cripple the life of victim forever . Stand by these victims and let's together pressurize the government to ban open sell of acid . #Ban open sell of ACID
  • SAIFODDIN MOMINPosted 6 years agoIt touch my heart😢😢😢
  • sujeet kumar singhPosted 6 years agoBrave
  • nikithaPosted 6 years agonice intiative and really brave women salute to her
  • krishnaveniPosted 6 years agoRespect women and the Ad is Heart touching. don't know what to say but courage after loosing her beauty is great. She is inspiration for many women. i salute her for her braveness. She is great and there are so many women in streets begging carrying small children-they all should be shamed and they should learn from seeing like this and work in a correct manager then begging.
  • MehreenPosted 6 years agoWonder womens😎🖒
  • clabina Posted 6 years agoSpeechless
  • K RNS PAVAN KUMAR VARMAPosted 6 years agoNever give up word for you only.
  • suragani suresh Posted 6 years agoNGO great
  • pintusihngPosted 6 years agoGood job
  • Madhuri DugarPosted 6 years agoHats off !
  • rajendraPosted 6 years agoheart touching
  • NGASHEPAM BINOD KUMAR SINGHPosted 6 years agovery emotional video..hat off to the owners of the beauty products,kudos for a noble cause to bring them as a model
  • ANUKUL DABLIPosted 6 years agotoo impressive and motivational clip........ i have fully supported to you and all other women.
  • ankitPosted 6 years agoAcid throwers should be hanged by law as attempt to murder. This is a horrendous act and should be dealt with severely.
  • virender singh negiPosted 6 years agoShoot to this type of people.
  • Nzanthung Posted 6 years agoNice n have a graday ahead...
  • SatyavratPosted 6 years agoHeart touching story. Good Initiative by NGO
  • Priyanka GhatalPosted 6 years agoThat is so beautiful ad acid ban ad
  • Priyanka GhatalPosted 6 years agoPlease acid ban nice concept I salute to reshma she is so brave
  • Deborah dohlingPosted 6 years agoThis completely resonated with the poem I penned " wounds " it shakes you nside like a ray of light peeking into that hushed corner of sensitivity that we so nicely hide
  • Priyanka Posted 6 years agoNice concept I m speechless
  • shashi patelPosted 6 years agoadd for cause
  • Rahul SinghPosted 6 years agowhy should always a lady or girl suffer from any pain. what is happening in our india. we should raise our voice.
  • EbenezerPosted 6 years agoReally Heart Touching.... Please spread love not a scars....
  • Melvin TomPosted 6 years agoHeart touching ad. Made me realize about the world.
  • Muhammed IqbalPosted 6 years agonice
  • Arfiya TambePosted 6 years agoHeart touching story
  • balraj singhPosted 5 years agoheart touching
  • Vanitha SPosted 5 years agoheart broken after watching . its really shameful of that person make hurts others using acid. its not only damage that the girl's skin her life also damaged . hats off to reshma for braveness .
  • Vanitha SPosted 5 years agoheart touching one. please the govt should take the action against acid attack
  • Vanitha SPosted 5 years agoif govt should controlling the acid sales may be little bit to stop acid attack
  • Vanitha SPosted 5 years agosave the acid survivors
  • RahulPosted 5 years agonice, its touch in my heart
  • vikas singh ranaPosted 5 years agoacids throwers must be punished according to IPC section 307. and also should be a year's jail,those who sell acid in the open market.
  • Alok DasguptaPosted 5 years agoStupendous effort cannot go unnoticed
  • MAUSUMI MAITRAPosted 5 years agoemotional
  • Manoj Varughese Posted 5 years agoSimple Beauty Tips To Encourage Home Makeup
  • sujit.purkayasthaPosted 5 years agoi thanks to the NGO for the vedios
  • Tapati PurkayasthaPosted 5 years agoAcid through to anybody should be punishable for minimum five year jail and fine of Rs. 2.00 lakh to be paid as compensation to victim . If fail to deposit money another five year term and government should pay the same amount to victim free hospitalisation cost to be bear by government.
  • sujit.purkayasthaPosted 5 years agobig initiative . The ad will definitely touch everyone heart.
  • sujit.purkayasthaPosted 5 years agoamazing
  • sujit.purkayasthaPosted 5 years agoad is really very touching in mind
  • Tapati PurkayasthaPosted 5 years agoBEST CAMPAIGN
  • Vishal AroraPosted 4 years agoSpeechless
  • Vishal AroraPosted 4 years agoSpeechless
  • NAZMAPosted 4 years agoit makes me cry everyone must contribute in it
  • sujit.purkayasthaPosted 4 years agoGood attempts
  • sujit.purkayasthaPosted 4 years agoThis is good initiative . I feel the acid attacker should be jailed for life
  • sujit.purkayasthaPosted 3 years agoBrilliant story for ad
  • sujit.purkayasthaPosted 3 years agoVery good initiative
  • sujit.purkayasthaPosted 3 years agoThroughing acid is a dangerous crime. Imagine how cruelty is this! The practice can be stop by giving either lifetime prisonment or hang to death.
  • sujit.purkayasthaPosted 3 years agoAccording to my opinion acid througher should be given capital punishment like life term jail with fine of Rs 10 lakh or hang
  • sujit.purkayasthaPosted 3 years agoAcid attact to anybody is cowardice act. This act specially for woman are more suffering and such attacker should be given either life punishment or hang .
  • sujit.purkayasthaPosted 3 years agoMind-blowing comments or ad.
  • sujit.purkayasthaPosted 3 years agoAcid attacker are inhuman .They considered badla lia but actually they are the criminal of socity. They should be equally treated with murder case and punishment to be given for life time jail .



Posted 7 years ago

140 Likes / 75 Favourites / 135 comments

Make Love Not Scars

Posted 7 years ago

66 Likes / 38 Favourites / 78 comments


Posted 8 years ago

31 Likes / 30 Favourites / 16 comments



© NFX Digital Pvt. Ltd. 2024