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5 Ads We'll Definitely See This Summer

Posted 2 years ago

With temperatures already soaring past 40 degrees Celsius in many parts of the country, we are likely to see a heavy dose of summer-centric ad campaigns being shown on television over the next couple of months. Here’s a look at 5 ads that we will definitely see this summer.

1.  Samsung Refrigerators

The simple refrigerator has seen humungous growth in terms of available shapes, sizes and improvements in technology over the past decade. As a result, an increasing number of electronics manufacturers have begun making, selling and advertising their individual range of refrigerators. Leading this charge is electronic conglomerate Samsung.

This year, the South Korean manufacturer, which has a solid presence in India, has begun pushing its latest innovation in the field of home refrigeration systems: the Samsung Smart Convertible 5in1. The ad shows how a mother is able to easily alternate between various combinations of fridge and freezer, much to the amazement of her child and his friends.

2. Dermi Cool Powder

Dermi Cool Powder has been running ad campaigns during summer months for many years now and its tag line of “Aaya mausam thande thande Dermi Cool ka” has been etched into the minds of many. This year, they strayed away from the tried and tested tag line and have instead come up with a new jingle that focuses on a more trending topic – selfies.

The 2016 ad campaign for Dermi Cool shows heat induced situations caused by scorching summer temperatures, which can be alleviated by using Dermi Cool thereby making hot and sweaty situations into those worthy of taking selfies in! Here’s a look at the “Aise me Dermi Cool Selfie tu lele” ad:

3. Limca

Limca is a soft drink that’s best enjoyed ice cold on a hot summer’s day. The refreshing fizzy lemon drink, manufactured by parent company Coca-Cola, has and always will be advertised during summer months especially since unlike other fizzy drinks, this one is a summer specialist. This year they’re running an all-new ad campaign that’s accompanied by the line - “Re-start afresh this summer with Limca

4. Frooti

“Mango Frooti, Fresh and Juicy” is a jingle that resonates among most of my generation of 20 something year olds. Despite facing heavy competition, it’s still the preferred cold drink of choice among millions of school children across the country on a hot summer afternoon. 

This year, brand ambassador Shah Rukh Khan has taken part in a fun new ad campaign that revolves around #TheFrootiLife which indicates how life is better when Frooti is a part of it! Check out Frooti’s latest ad

5. Amul

One of India’s most prominent milk brands, Amul has run several ads over the years including the famous ‘Wonderful Doodh’ jingle back in the 90’s. A result of its growing product portfolio meant the inclusion of several cold milk based drinks, ideal products to push during hot summer months.

After having previously advertised the Amul Kool range of flavoured milk, this year the company is pushing Amul Lassi as a desi replacement to soft drinks. Parallel to this, the company is also running a campaign to promote packaged buttermilk called Amul Masti. The target audience for both ads includes pretty much the entire country and this fact is made quite evident, confirming the company’s effective strategy of keeping its ads simple. Here’s a look at both ads:

Amul Lassi – Hamara Cold Drink

Amul Masti Buttermilk – Desi Refresher

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29 Comments

  • Swapnil PorwalPosted 2 years agoI love the ad of limca
  • rickenPosted 2 years agosamsung new innovation is with smart convertibal
  • swapnilPosted 2 years agoamul masti with desi refresh for this hot summer
  • Megha SonuPosted 2 years agoAmul masti makes me mast
  • Manju modi Posted 2 years agolimca is my favourite
  • rockyPosted 2 years agoall the product of amul its amazing
  • udaya kumar paridaPosted 2 years agoI love frooti
  • Mukthadeer Ahmad QaziPosted 2 years agoAwesome
  • rubeena begamPosted 2 years agoAll the products shown in these adds are the part of our lifestyle.
  • ThangavelPosted 2 years ago'Limca' my favourite drink :-)
  • deepaPosted 2 years agoAmul lassi - i love lassi,hamara cold drink
  • krishnaPosted 2 years agoI Love the Ads
  • ANUJ RANAPosted 1 year agoyummmmmmm.....
  • shubhamPosted 1 year agoThe simple refrigerator has seen humungous growth in terms of available shapes, sizes and improvements in technology over the past decade. As a result, an increasing number of electronics manufacturers have begun making, selling and advertising their individual range of refrigerators. Leading this charge is electronic conglomerate Samsung. This year, the South Korean manufacturer, which has a solid presence in India, has begun pushing its latest innovation in the field of home refrigeration systems: the Samsung Smart Convertible 5in1. The ad shows how a mother is able to easily alternate between various combinations of fridge and freezer, much to the amazement of her child and his friends.
  • MamtaPosted 1 year agoThis summer all needed awesome ads
  • MamtaPosted 1 year agoI like all ads
  • nikithaPosted 1 year agoall the ads are great and all of this i love frooti and dermi cool ad its cool
  • Krishnaveni KPosted 1 year agosummer need all these and with those summer can be rocking
  • Rajitha RakeshPosted 11 months agodermi cool advertisement the bhangra way is so cool
  • Rajitha RakeshPosted 11 months agoAMUL MASTI SPICED BUTTER MILK ad reminds of the home made butter milk which we people from villages have really enjoyed during our childhood days
  • Rajitha RakeshPosted 11 months agoAMUL lassi hamara cold drink ..yes really feel so during those summer days
  • Rajitha RakeshPosted 11 months agolimca fans always prefer LIMCA ..... so refreshing drink in those summer heat ,.....
  • ved prakashPosted 6 months agofunny limca ad
  • Priyanka GhatalPosted 6 months ago1. Samsung refrigetor 2. Fermi cool powder 3. Limbs 4. Drop to 5. Amul all product brand come to in summer on tv advertise all ad is so cool
  • Melvin TomPosted 5 months agoMind blowing, Bomblastic and marvelous ad ever seen
  • Melvin TomPosted 5 months agoMind blowing, Boblastic and supercool ad. Really loveed it.
  • Deborah dohlingPosted 2 months agoThe fact that we can automatically presume that we are ought to see these ads like a definite yes goes to show how these brands have established themselves as a brand that simply can't go a miss every time summer sets in .This kind of dedication by the brand in collaboration with their respective ads agency is worth acknowledging .Marketing has to be strategic an ad that worked this summer may not appeal in the next due to various factors but these brands have stood the test of time and have come out quite successful in each summer which established the fact that great hardwork is put into play in the backdrops .Its always enriching to see that a brand actually going to lengths to establish themselves as a household name
  • Sameer KarekarPosted 1 month agoall ads are good bit limka is good
  • ritwikPosted 4 days agoamul products are substandard

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