Snickers - No Bhook, No Bhoolna!
Posted 4 years ago
Snickers introduces new Almond variant for every hungry brain. Their campaign focuses on the goodness of almonds for hunger satisfaction and talks about stopping all kinds of irresponsible behaviour. Mars Wrigley Confectionery India has launched a new variant of its chocolate brand Snickers — the all new Snickers Almonds that offers a base of nougat and crushed almonds, topped with a layer of diced almonds mixed with caramel and enrobed with chocolate.
The tagline ‘No Bhook. No Bhoolna’ takes a spin on the brand’s global proposition of ‘Who are you when you are hungry?’ and urges people to step up and take responsibility in their respective spheres of daily life.
This TVC showcases a man in a gym running on a malfunctioning treadmill while everyone around him is capturing his plight on their smartphones. ‘When people are hungry, they forget how to behave’, he claims and gives the people standing by a Snickers Almond to satiate their hunger, followed by the tagline ‘No Bhook. No Bhoolna’.
Get going and relish the all new Snickers Almond in stores near you because ‘No Bhook, means No Bhoolna.’
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