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Nissan's Caravan for Japanese Professionals | Advertising Campaign

Posted 1 year ago


No country can function without its labourers and skilled workers. Often overlooked, their work is by no means easy and can be quite beautiful at times. This is the view that Nissan seems to highlight in their new ad. It showcases the people that Nissan’s new caravan utility vehicle will be used by. 

It shows 11 of these unsung heroes, going about their daily routine. From window washers to warehouse workers, it shows us just how skillful they are, each incorporating a certain artform into their lives. Their website contains testimonials from these workers while also inviting others to share their views.

While this ad was showcased in Japan, its message is relevant to India as we have one of the highest populations of skilled and unskilled labourers in the world. It is high time they got the attention and appreciation they deserve.

How do you feel about this ad? Share your thoughts with us!


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  • shafat ahmadPosted 1 year agoWow awsome very nice
  • Dinesh kumar kothari Posted 1 year agooh wow amazing
  • Anupama KAMRAPosted 1 year agoFantastic, well done, worth appreciation
  • Shariful AlamPosted 1 year agoFentastic. Well done
  • Minal BPosted 1 year agoWhoahhh. This is an awe-inspiring AD to show local labourers excel in what they do for a living. Aptly covered and presented by NISSAN, am sure this can be with Indian Labourers for an Indian Brand. To the team that conceived this, take a bow.
  • Ganesh Vasudevan NairPosted 1 year agonice info
  • Rajdeep barmanPosted 1 year agoI never saw like this before
  • BibinPosted 1 year agoWowwwww...Awesome work. Hardwork and unity
  • BinduPosted 1 year agoits realy fabulous
  • Rajesh DagaPosted 1 year agoIts productivities of their labour, indian workmen should cultivate these practice...see the last part of ad 4 pita of 25kgs ( seems to be ) are carried by them but here we see hardly two packets...we should also creat these types of a for our clients
  • saqlainPosted 1 year agoNice work
  • Ravi KLPosted 1 year agoNice one
  • Swapnil PorwalPosted 1 year agoThink ad tells us that Japanese people work with passion, discipline and love.
  • atulPosted 1 year agowow amazing its good working
  • Ganesh Vasudevan NairPosted 1 year agowow!!1
  • Shariful AlamPosted 1 year agoVery good work
  • Dimple ChoudhuryPosted 1 year agoGreat
  • Jimmy JoyPosted 1 year agoGiving credit to the real people, that make any country proud - The Work Force, that's what Nissan has done here. Special skills are used by daily waorkforce to make their routine effective and simple and thus increasing productivity. And to attach the workmanship to its brand is simply a master stroke. Not that Nissan needed any introduction being such a reputed company, but some times even old brands need a little bit of 'marketing push' to make its presence felt. A well conceived ad, complimenting the brand .
  • AmithPosted 1 year agoSuper
  • Yash kapoorPosted 1 year agoGud work
  • Ganesh Vasudevan NairPosted 1 year agosuperb
  • AbudaudPosted 1 year agoFantastic...excellent work
  • priyal poddar Posted 1 year agoAmazing...its good
  • Nikhil ParmarPosted 1 year agoThis shows perfection at its best, pretty awesome and mind blowing.
  • DAKSHAYANIPosted 1 year agoAwesome
  • DAKSHAYANIPosted 1 year agoWhat an amazing!
  • Sucheta GoswamiPosted 1 year agoIt'S good to appreciate the deserving ones. These kind of things motivate them to give their best which is good for them as well as employers
  • swati paniPosted 1 year agogood one
  • AnuragPosted 1 year agoVery nice
  • AnuragPosted 1 year agoToo good
  • Ganesh Vasudevan NairPosted 1 year agonice,wow
  • basant thakurPosted 1 year agowow
  • Swapan PanjaPosted 1 year agoGreat enthusiasm in work , loved the camaraderie shown by japanese worker
  • M CHANGMIPosted 1 year agoWow what a wonderful professional experience it is .....
  • Vipin S BhagatPosted 1 year agoIt is Very Good I Like It....
  • AkshayPosted 1 year agoLiked the most.
  • DpPosted 1 year agoIt shows the quality of labor of Japan.
  • anwar siddiquePosted 1 year agohe he he nice one
  • shyamPosted 1 year agoKya inke labours b aise hi kaam krte hai. Very nice
  • akshay subhash gawadePosted 1 year agowow wondeful
  • NarpatjainPosted 1 year agoSo useful
  • anwar siddiquePosted 1 year agonice@@@
  • Vipin S BhagatPosted 1 year agowow ..
  • saroj kumar rathPosted 1 year agoWow its so nice....
  • saroj kumar rathPosted 1 year agoWow good job...very good
  • Abdur Rehman Posted 1 year agoNice
  • Santoah Kumar NayakPosted 1 year agoFantastic, well done, worth appreciation
  • Man BahadurPosted 1 year agoTrue is right falls wrong
  • Man Bahadur BahadurPosted 1 year agoGod help
  • AmithPosted 1 year agoGood
  • MehjabinPosted 1 year agoIs it real shocked watching video
  • AnuragPosted 1 year agoVery innovative interms of technology amd the service that Nissan is providing. What a balancing and coordination among the people what is more focusing point of the ad. Great products with great materials. Thanks
  • vinodPosted 1 year agonyc
  • Ganesh Vasudevan NairPosted 1 year agomagnificent skills
  • gufranPosted 1 year agovery nice
  • saroj kumar rathPosted 1 year agoAwesome.. very nice
  • KishorePosted 1 year agoIt's very good looking
  • naqi hashmiPosted 1 year agoNice goods
  • Selvi Anand NadarPosted 1 year agoWOW..
  • SYEDAKRAMPosted 1 year agovery attractive work. loved it
  • melvin dsouzaPosted 1 year agowonderfull
  • Ganesh Vasudevan NairPosted 1 year agointeresting
  • RohitPosted 1 year agogood one
  • PrernaPosted 12 months agoSuper
  • nancy salujaPosted 12 months agowow amazing its good working
  • Binu johnPosted 12 months agoperfect
  • abhilashPosted 12 months agoit was nice and innovative like india
  • Sabiya Posted 12 months agoLove it
  • christinePosted 12 months agoVery innovative, great people, great team work, great products. Thanks
  • RomanaPosted 11 months agoAwesome as alwz japan has alwas given new ideas and technology love it superb
  • MADHUMATHI ANDREWSPosted 11 months agoScience beyond imagination. Fantastic
  • MADHUMATHI ANDREWSPosted 11 months agofantastic
  • Amey patilPosted 11 months agolikea proo
  • s praveenPosted 11 months agoawesome creativity
  • anwar siddiquePosted 11 months agoits impresaive an realy thinkable add nice add
  • Nikhil ParmarPosted 11 months agoThis is really an good ad exploring the hidden skill or talent of the people, this is what makes an good entertainment is and also have the capability to hold the attraction of the audience. good work .
  • Munna lal johariPosted 11 months agoNo work can be completed without the worker whether they are skilled or unskilled.
  • AnushreePosted 11 months agoCarry on
  • Anjali PandeyPosted 11 months agofunny
  • ANUJ RANAPosted 11 months agohahahaha......its tottaly enjoyable way of working
  • srikanthPosted 11 months agoamazing art of work
  • V RAJAPosted 11 months agoamazing video ..
  • Prayag DaveyPosted 11 months agoIts just awesom.. Take a bow... You deserve it... Fantastic AD
  • maniPosted 11 months agowow nice
  • Susmita Gour Posted 11 months agoWow this is really very inspiring AD to show to our labours that they can improve themselves by watching this inspirational AD.. A wonderful concept of this AD reflected the technology and hardwork of the labours..
  • radhaPosted 11 months agoGreat work by the real heroes
  • Madhu GudipatiPosted 11 months agoIt really reflects the spirit of the good workmanship and their attitude towards their professionalism.
  • AbheeshtcPosted 11 months agoVery nice
  • Manzur IlahiPosted 11 months agoFantastic, well done, worth appreciation
  • Prakash bhattraiPosted 11 months agoAmazing work..
  • RohitPosted 11 months agoAwesome and very unique
  • Harveen KaurPosted 11 months agoAwesome
  • Suresh KPosted 11 months agoGreat indeed
  • Yogender SharmaPosted 11 months agoNice culture, it showed a sense of joy in whatever you do.
  • Rahul kalalPosted 11 months agoNic
  • vikas kandariPosted 10 months agoThis is very very awesome
  • Ganesh Vasudevan NairPosted 10 months agoamazing....
  • jagriti mishraPosted 10 months agoAwwww just wowwww
  • NitishPosted 10 months agoThat's amazing very innovative and new techniques for complete work.
  • SharonPosted 10 months agoWatch
  • BinduPosted 10 months agoAWESOME ADD.....
  • sudhirPosted 10 months agofraud site
  • niranjanpolarapuPosted 10 months agoThat's too awesome
  • shubhamPosted 10 months agodirection needed for india,india is a developing superpower.
  • shubhamPosted 10 months agoNo country can function without its labourers and skilled workers. Often overlooked, their work is by no means easy and can be quite beautiful at times. This is the view that Nissan seems to highlight in their new ad. It showcases the people that Nissan’s new caravan utility vehicle will be used by.
  • Anil ChaddaPosted 10 months agoSkilled and unskilled labour is the backbone of every economy including India. They have to move with the times to leverage on their time by using recent tools, communication and transportation advances.
  • sachinkpPosted 10 months agoNice
  • Abhishek PariharPosted 10 months agoJapan is renowned for its work culture and discipline in every act. and this point was beautifully portrayed in this ad, which shows how the workers whom we do not pay that much attention in out daily life, perform their work with skill and do enjoy the work they do we do come across such instances in India also, Masoner, a cook chopping vegetables, the boy who throws newspaper with a great accuracy in the balcony of your apartment. But most of the time we ignore them and they are not shown in ads as such, in other words, everyday skills are not subjected to marketing. But sometimes we do come across some videos in social media showing skill of our workers but their audience is very limited. So, we must advertise these skills so as to show gratitude towards these people who silently and unknowingly make our everyday life simpler without asking for any credits in return. Sometimes we do see their work on some talent hunt shows on tv but until and unless their video becomes viral, we easily forget about them in few days. Current example of these types of skill which is trending on social media is of a cook spilling salt on meat(#saltbae) and an ice cream vendor, do watch them. But sadly both of them are not from India, they are from middle east
  • Abhishek PariharPosted 10 months agocoming to my opinion on this ad, well this ad explains very much about the brand that they do pay gratitude to every single person, skilled or unskilled, who is working day and night and offering his/her service to the company. such ads generates a sense of belief among the customers about the work culture of the brand hence giving assurance about their services and products a well crafted ad
  • JatinPosted 10 months agoNice.
  • MeghaPosted 10 months agoJapan, one of the most prominent and largest automotive industries in the world. The Ad is Awesome. Sometimes the real true talent and sometimes the team work.
  • SharonPosted 9 months agoExcellent truly awesome
  • akshayPosted 9 months agoBakavas
  • kashmir SinghPosted 8 months agoVery Fentastic. and Well done.
  • loveyPosted 7 months agoAwesome job
  • Raju gogoiPosted 7 months agoI like
  • DharamveerPosted 7 months agoNice
  • DharamveerPosted 7 months agoNice very nice
  • AkankshaPosted 7 months agoNissan Caravan are really very good job with amazed method of doing. They are showing real power of "Unity" . You are absolutely right Only laborers and skilled workers hard work makes a country beautiful and easy life of civilians. Now it is time of India to give attention to these skill and by using it appreciate their our country.
  • MamtaPosted 7 months agoWow awesome
  • yagnikritaPosted 7 months agoIt is nice
  • sureshPosted 6 months agoI like to play this contest
  • Rajesh mauryaPosted 6 months agoAwesome
  • Pawan G. SuryawanshiPosted 5 months agoVery Good ...Nice...Like it...!
  • Vishal Nimbalkar Posted 5 months agoNice
  • Vishal Nimbalkar Posted 5 months agoNice
  • KnishiPosted 5 months agoAhahah wow amazing add
  • RajPosted 5 months agoBrilliant work !!!!!! Very experienced
  • RiyaPosted 5 months agoNICE innovative entertaining ad. So well projected and conceptualised for NISSAN Caravan. Marvelous.
  • nikithaPosted 5 months agosuperb
  • C Rajesh Posted 4 months agoJapanese are such hard working people and highly self-motivation, keep it up
  • Jyoti agarwalPosted 4 months agolabour are very essential for work and industry without them no work can be done the skilled labour are necessary to get benefit from the work and profit from business.Without labour an industry cant work ...
  • ObetoPosted 4 months agoIt's awsom
  • dineshPosted 4 months agoTruely speaking ..there was not any correlation between the video and the brand for which it was shown.this ad has been like all those who relate things out of nowhere . No doubt about Nissan ' s technology and its super quality products but one thing which I find missing in Nissan 's advertising is that they are missing reality curve which they need to take to let their brand rich a great height .they are world known and they should rely upon their product for success not 🎯 culture of Japan......we all know about hard working and innovative Japan but this is not a right way of branding and it does not suit to a company of such high status .
  • sanket pawarPosted 3 months agonice creativity
  • Inderjeet Singh galhotraPosted 3 months agoLove the idea for ad
  • krishnaveniPosted 3 months agoi love the Nissan's ad as its slogan says it's not a car it's a caaaar. i have watched this ad as many as its on tv ad, fb ad, you tube ad etc., love it
  • MehreenPosted 3 months agođź‘Ť
  • P. SureshPosted 3 months agoSuper Japan product
  • RohitPosted 2 months agogood
  • Madhuri DugarPosted 2 months agoWell conceived ad.
  • RaghavanPosted 2 months agoGood One !!!
  • RAKESHPosted 2 months agothis ad showcases some of the skills of the unsung heroes from the laborers and skilled workers in Japan
  • AsifPosted 2 months agoMy favourite add this one
  • HananPosted 1 month agoAmazing
  • Krishnaveni KPosted 1 month agoNow technology is growing in wide range and work also reduces to labours as technology grows. however without handwork of labours or without labours no technology works. Nissan's showcases the people in new caravan utility vehicle. good a....
  • RajkumarPosted 1 month agoGood entertainment ad that shows labours hardwork and technology improvment.
  • MehzabeenPosted 1 month agoi like the ad it was amazing
  • Ramesh JayaramanPosted 1 month agogreat work . impressed lot.
  • NGASHEPAM BINOD KUMAR SINGHPosted 3 weeks agowow amazing one and also entertaining
  • ankitPosted 2 weeks agoThe Work Force, that's what Nissan has done here. Special skills are used by daily waorkforce to make their routine effective and simple and thus increasing productivity. And to attach the workmanship to its brand is simply a master stroke. Not that Nissan needed any introduction being such a reputed company, but some times even old brands need a little bit of 'marketing push' to make its presence felt. A well conceived ad, complimenting the brand .
  • abhilash patnaikPosted 1 week agogreat one


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