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Nissan's Caravan for Japanese Professionals | Advertising Campaign

Posted 2 years ago


No country can function without its labourers and skilled workers. Often overlooked, their work is by no means easy and can be quite beautiful at times. This is the view that Nissan seems to highlight in their new ad. It showcases the people that Nissan’s new caravan utility vehicle will be used by. 

It shows 11 of these unsung heroes, going about their daily routine. From window washers to warehouse workers, it shows us just how skillful they are, each incorporating a certain artform into their lives. Their website contains testimonials from these workers while also inviting others to share their views.

While this ad was showcased in Japan, its message is relevant to India as we have one of the highest populations of skilled and unskilled labourers in the world. It is high time they got the attention and appreciation they deserve.

How do you feel about this ad? Share your thoughts with us!


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  • shafat ahmadPosted 2 years agoWow awsome very nice
  • Dinesh kumar kothari Posted 2 years agooh wow amazing
  • Anupama KAMRAPosted 2 years agoFantastic, well done, worth appreciation
  • Shariful AlamPosted 2 years agoFentastic. Well done
  • Minal BPosted 2 years agoWhoahhh. This is an awe-inspiring AD to show local labourers excel in what they do for a living. Aptly covered and presented by NISSAN, am sure this can be with Indian Labourers for an Indian Brand. To the team that conceived this, take a bow.
  • Ganesh Vasudevan NairPosted 2 years agonice info
  • Rajdeep barmanPosted 2 years agoI never saw like this before
  • BibinPosted 2 years agoWowwwww...Awesome work. Hardwork and unity
  • BinduPosted 2 years agoits realy fabulous
  • Rajesh DagaPosted 2 years agoIts productivities of their labour, indian workmen should cultivate these practice...see the last part of ad 4 pita of 25kgs ( seems to be ) are carried by them but here we see hardly two packets...we should also creat these types of a for our clients
  • saqlainPosted 2 years agoNice work
  • Ravi KLPosted 2 years agoNice one
  • Swapnil PorwalPosted 2 years agoThink ad tells us that Japanese people work with passion, discipline and love.
  • atulPosted 2 years agowow amazing its good working
  • Ganesh Vasudevan NairPosted 2 years agowow!!1
  • Shariful AlamPosted 2 years agoVery good work
  • Dimple ChoudhuryPosted 2 years agoGreat
  • Jimmy JoyPosted 2 years agoGiving credit to the real people, that make any country proud - The Work Force, that's what Nissan has done here. Special skills are used by daily waorkforce to make their routine effective and simple and thus increasing productivity. And to attach the workmanship to its brand is simply a master stroke. Not that Nissan needed any introduction being such a reputed company, but some times even old brands need a little bit of 'marketing push' to make its presence felt. A well conceived ad, complimenting the brand .
  • AmithPosted 2 years agoSuper
  • Yash kapoorPosted 2 years agoGud work
  • Ganesh Vasudevan NairPosted 2 years agosuperb
  • AbudaudPosted 2 years agoFantastic...excellent work
  • priyal poddar Posted 2 years agoAmazing...its good
  • Nikhil ParmarPosted 2 years agoThis shows perfection at its best, pretty awesome and mind blowing.
  • DAKSHAYANIPosted 2 years agoAwesome
  • DAKSHAYANIPosted 2 years agoWhat an amazing!
  • Sucheta GoswamiPosted 2 years agoIt'S good to appreciate the deserving ones. These kind of things motivate them to give their best which is good for them as well as employers
  • swati paniPosted 2 years agogood one
  • AnuragPosted 2 years agoVery nice
  • AnuragPosted 2 years agoToo good
  • Ganesh Vasudevan NairPosted 1 year agonice,wow
  • basant thakurPosted 1 year agowow
  • Swapan PanjaPosted 1 year agoGreat enthusiasm in work , loved the camaraderie shown by japanese worker
  • M CHANGMIPosted 1 year agoWow what a wonderful professional experience it is .....
  • Vipin S BhagatPosted 1 year agoIt is Very Good I Like It....
  • AkshayPosted 1 year agoLiked the most.
  • DpPosted 1 year agoIt shows the quality of labor of Japan.
  • anwar siddiquePosted 1 year agohe he he nice one
  • shyamPosted 1 year agoKya inke labours b aise hi kaam krte hai. Very nice
  • akshay subhash gawadePosted 1 year agowow wondeful
  • NarpatjainPosted 1 year agoSo useful
  • anwar siddiquePosted 1 year agonice@@@
  • Vipin S BhagatPosted 1 year agowow ..
  • saroj kumar rathPosted 1 year agoWow its so nice....
  • saroj kumar rathPosted 1 year agoWow good job...very good
  • Abdur Rehman Posted 1 year agoNice
  • Santoah Kumar NayakPosted 1 year agoFantastic, well done, worth appreciation
  • Man BahadurPosted 1 year agoTrue is right falls wrong
  • Man Bahadur BahadurPosted 1 year agoGod help
  • AmithPosted 1 year agoGood
  • MehjabinPosted 1 year agoIs it real shocked watching video
  • AnuragPosted 1 year agoVery innovative interms of technology amd the service that Nissan is providing. What a balancing and coordination among the people what is more focusing point of the ad. Great products with great materials. Thanks
  • vinodPosted 1 year agonyc
  • Ganesh Vasudevan NairPosted 1 year agomagnificent skills
  • gufranPosted 1 year agovery nice
  • saroj kumar rathPosted 1 year agoAwesome.. very nice
  • KishorePosted 1 year agoIt's very good looking
  • naqi hashmiPosted 1 year agoNice goods
  • Selvi Anand NadarPosted 1 year agoWOW..
  • SYEDAKRAMPosted 1 year agovery attractive work. loved it
  • melvin dsouzaPosted 1 year agowonderfull
  • Ganesh Vasudevan NairPosted 1 year agointeresting
  • RohitPosted 1 year agogood one
  • PrernaPosted 1 year agoSuper
  • nancy salujaPosted 1 year agowow amazing its good working
  • Binu johnPosted 1 year agoperfect
  • abhilashPosted 1 year agoit was nice and innovative like india
  • Sabiya Posted 1 year agoLove it
  • christinePosted 1 year agoVery innovative, great people, great team work, great products. Thanks
  • RomanaPosted 1 year agoAwesome as alwz japan has alwas given new ideas and technology love it superb
  • MADHUMATHI ANDREWSPosted 1 year agoScience beyond imagination. Fantastic
  • MADHUMATHI ANDREWSPosted 1 year agofantastic
  • Amey patilPosted 1 year agolikea proo
  • s praveenPosted 1 year agoawesome creativity
  • anwar siddiquePosted 1 year agoits impresaive an realy thinkable add nice add
  • Nikhil ParmarPosted 1 year agoThis is really an good ad exploring the hidden skill or talent of the people, this is what makes an good entertainment is and also have the capability to hold the attraction of the audience. good work .
  • Munna lal johariPosted 1 year agoNo work can be completed without the worker whether they are skilled or unskilled.
  • AnushreePosted 1 year agoCarry on
  • Anjali PandeyPosted 1 year agofunny
  • ANUJ RANAPosted 1 year agohahahaha......its tottaly enjoyable way of working
  • srikanthPosted 1 year agoamazing art of work
  • V RAJAPosted 1 year agoamazing video ..
  • Prayag DaveyPosted 1 year agoIts just awesom.. Take a bow... You deserve it... Fantastic AD
  • maniPosted 1 year agowow nice
  • Susmita Gour Posted 1 year agoWow this is really very inspiring AD to show to our labours that they can improve themselves by watching this inspirational AD.. A wonderful concept of this AD reflected the technology and hardwork of the labours..
  • radhaPosted 1 year agoGreat work by the real heroes
  • Madhu GudipatiPosted 1 year agoIt really reflects the spirit of the good workmanship and their attitude towards their professionalism.
  • AbheeshtcPosted 1 year agoVery nice
  • Manzur IlahiPosted 1 year agoFantastic, well done, worth appreciation
  • Prakash bhattraiPosted 1 year agoAmazing work..
  • RohitPosted 1 year agoAwesome and very unique
  • Harveen KaurPosted 1 year agoAwesome
  • Suresh KPosted 1 year agoGreat indeed
  • Yogender SharmaPosted 1 year agoNice culture, it showed a sense of joy in whatever you do.
  • Rahul kalalPosted 1 year agoNic
  • vikas kandariPosted 1 year agoThis is very very awesome
  • Ganesh Vasudevan NairPosted 1 year agoamazing....
  • jagriti mishraPosted 1 year agoAwwww just wowwww
  • NitishPosted 1 year agoThat's amazing very innovative and new techniques for complete work.
  • SharonPosted 1 year agoWatch
  • BinduPosted 1 year agoAWESOME ADD.....
  • sudhirPosted 1 year agofraud site
  • niranjanpolarapuPosted 1 year agoThat's too awesome
  • shubhamPosted 1 year agodirection needed for india,india is a developing superpower.
  • shubhamPosted 1 year agoNo country can function without its labourers and skilled workers. Often overlooked, their work is by no means easy and can be quite beautiful at times. This is the view that Nissan seems to highlight in their new ad. It showcases the people that Nissan’s new caravan utility vehicle will be used by.
  • Anil ChaddaPosted 1 year agoSkilled and unskilled labour is the backbone of every economy including India. They have to move with the times to leverage on their time by using recent tools, communication and transportation advances.
  • sachinkpPosted 1 year agoNice
  • Abhishek PariharPosted 1 year agoJapan is renowned for its work culture and discipline in every act. and this point was beautifully portrayed in this ad, which shows how the workers whom we do not pay that much attention in out daily life, perform their work with skill and do enjoy the work they do we do come across such instances in India also, Masoner, a cook chopping vegetables, the boy who throws newspaper with a great accuracy in the balcony of your apartment. But most of the time we ignore them and they are not shown in ads as such, in other words, everyday skills are not subjected to marketing. But sometimes we do come across some videos in social media showing skill of our workers but their audience is very limited. So, we must advertise these skills so as to show gratitude towards these people who silently and unknowingly make our everyday life simpler without asking for any credits in return. Sometimes we do see their work on some talent hunt shows on tv but until and unless their video becomes viral, we easily forget about them in few days. Current example of these types of skill which is trending on social media is of a cook spilling salt on meat(#saltbae) and an ice cream vendor, do watch them. But sadly both of them are not from India, they are from middle east
  • Abhishek PariharPosted 1 year agocoming to my opinion on this ad, well this ad explains very much about the brand that they do pay gratitude to every single person, skilled or unskilled, who is working day and night and offering his/her service to the company. such ads generates a sense of belief among the customers about the work culture of the brand hence giving assurance about their services and products a well crafted ad
  • JatinPosted 1 year agoNice.
  • MeghaPosted 1 year agoJapan, one of the most prominent and largest automotive industries in the world. The Ad is Awesome. Sometimes the real true talent and sometimes the team work.
  • SharonPosted 1 year agoExcellent truly awesome
  • akshayPosted 1 year agoBakavas
  • kashmir SinghPosted 1 year agoVery Fentastic. and Well done.
  • loveyPosted 1 year agoAwesome job
  • Raju gogoiPosted 1 year agoI like
  • DharamveerPosted 1 year agoNice
  • DharamveerPosted 1 year agoNice very nice
  • AkankshaPosted 1 year agoNissan Caravan are really very good job with amazed method of doing. They are showing real power of "Unity" . You are absolutely right Only laborers and skilled workers hard work makes a country beautiful and easy life of civilians. Now it is time of India to give attention to these skill and by using it appreciate their our country.
  • MamtaPosted 1 year agoWow awesome
  • yagnikritaPosted 1 year agoIt is nice
  • sureshPosted 1 year agoI like to play this contest
  • Rajesh mauryaPosted 1 year agoAwesome
  • Pawan G. SuryawanshiPosted 1 year agoVery Good ...Nice...Like it...!
  • Vishal Nimbalkar Posted 1 year agoNice
  • Vishal Nimbalkar Posted 1 year agoNice
  • KnishiPosted 1 year agoAhahah wow amazing add
  • RajPosted 1 year agoBrilliant work !!!!!! Very experienced
  • RiyaPosted 1 year agoNICE innovative entertaining ad. So well projected and conceptualised for NISSAN Caravan. Marvelous.
  • nikithaPosted 1 year agosuperb
  • C Rajesh Posted 1 year agoJapanese are such hard working people and highly self-motivation, keep it up
  • Jyoti agarwalPosted 1 year agolabour are very essential for work and industry without them no work can be done the skilled labour are necessary to get benefit from the work and profit from business.Without labour an industry cant work ...
  • ObetoPosted 1 year agoIt's awsom
  • dineshPosted 1 year agoTruely speaking ..there was not any correlation between the video and the brand for which it was shown.this ad has been like all those who relate things out of nowhere . No doubt about Nissan ' s technology and its super quality products but one thing which I find missing in Nissan 's advertising is that they are missing reality curve which they need to take to let their brand rich a great height .they are world known and they should rely upon their product for success not 🎯 culture of Japan......we all know about hard working and innovative Japan but this is not a right way of branding and it does not suit to a company of such high status .
  • sanket pawarPosted 1 year agonice creativity
  • Inderjeet Singh galhotraPosted 1 year agoLove the idea for ad
  • krishnaveniPosted 1 year agoi love the Nissan's ad as its slogan says it's not a car it's a caaaar. i have watched this ad as many as its on tv ad, fb ad, you tube ad etc., love it
  • MehreenPosted 1 year ago👍
  • P. SureshPosted 1 year agoSuper Japan product
  • RohitPosted 1 year agogood
  • Madhuri DugarPosted 1 year agoWell conceived ad.
  • RaghavanPosted 1 year agoGood One !!!
  • RAKESHPosted 1 year agothis ad showcases some of the skills of the unsung heroes from the laborers and skilled workers in Japan
  • AsifPosted 1 year agoMy favourite add this one
  • HananPosted 1 year agoAmazing
  • Krishnaveni KPosted 1 year agoNow technology is growing in wide range and work also reduces to labours as technology grows. however without handwork of labours or without labours no technology works. Nissan's showcases the people in new caravan utility vehicle. good a....
  • RajkumarPosted 1 year agoGood entertainment ad that shows labours hardwork and technology improvment.
  • MehzabeenPosted 1 year agoi like the ad it was amazing
  • Ramesh JayaramanPosted 1 year agogreat work . impressed lot.
  • NGASHEPAM BINOD KUMAR SINGHPosted 11 months agowow amazing one and also entertaining
  • ankitPosted 11 months agoThe Work Force, that's what Nissan has done here. Special skills are used by daily waorkforce to make their routine effective and simple and thus increasing productivity. And to attach the workmanship to its brand is simply a master stroke. Not that Nissan needed any introduction being such a reputed company, but some times even old brands need a little bit of 'marketing push' to make its presence felt. A well conceived ad, complimenting the brand .
  • abhilash patnaikPosted 11 months agogreat one
  • Ghanashyam PustiPosted 11 months agoAwesome
  • virender singh negiPosted 10 months agoI think its' a awesome ads, and everyone make to like this.
  • mohit.chauhan-478738Posted 10 months agoWow
  • mohit.chauhan-478738Posted 10 months agoWow
  • Mahesh bPosted 10 months agomind blowing Ad
  • rohitkhalkho@yahoo.comPosted 10 months agoit a very awesome things for lobour
  • SatyavratPosted 10 months agoWow
  • Vikash pandeyPosted 9 months agoAwesome and nice
  • Vikash pandeyPosted 9 months agoGood looking
  • Itisha KankariyaPosted 9 months agosuper add
  • shanuPosted 9 months agowow nice work
  • ArchanaPosted 8 months agoTeam work
  • Situn barik(Sameer)Posted 8 months agoGood
  • RAKESH SHARMAPosted 8 months agoThis is realy amazing style of working...Omg
  • ved prakashPosted 8 months agoperfect in their work
  • BHOLUSAHUPosted 8 months agoNICE
  • RahulPosted 8 months agojust awsome
  • Priyanka GhatalPosted 8 months agoWow nice ad.
  • MahadevanPosted 8 months agoIt awesome, true and meaningful
  • MahadevanPosted 8 months agoIt awesome, true and meaningful
  • EbenezerPosted 7 months agoSome people always do Smart Works rather than Hard Works.
  • ANURAG MAURYAPosted 7 months agoWow super
  • Ankur jaiswalPosted 7 months agoNice quality
  • SHUCHI sharmaPosted 7 months agoCar makes remarkable and remembering entry.
  • Melvin TomPosted 7 months agoThis video really makes us aware about the product. Truly interesting ad.
  • Melvin TomPosted 7 months agoMind blowing, Boblastic and supercool ad. Really loveed it.
  • Deborah dohlingPosted 7 months agoThat's awesome .The whole idea behind it is I believe NISSAN is trying to convey the message that work can be fun ,it doesn't have to be about the Monday blues and the tgifs ,when one has passion in their work everyday is fun day at work .Perhaps nissan wants to project themselves as a fun and out there brand !! Three cheers made my day alot better watching this
  • RahulPosted 6 months agopower full engine and stylish
  • Nitin Arnold VictorPosted 6 months agoAmazing!
  • Rupasri sarkarPosted 6 months agoVery good
  • Ankur jaiswalPosted 6 months agoold is gold
  • balraj singhPosted 6 months agoawesome
  • AfshanakhanPosted 5 months agoWow it's my dream
  • AfshanakhanPosted 5 months agoWow beautiful
  • FIROJALI LASKARPosted 5 months agonice
  • Vanitha SPosted 5 months agowow superb . awesome work done by a workers
  • Vanitha SPosted 5 months agomind blowing work
  • Vanitha SPosted 5 months agofantastic . its really awesome
  • Vanitha SPosted 5 months agotalented
  • Vanitha SPosted 5 months agowatching their talent working its mind blowing
  • abhinavPosted 5 months agoVan
  • Afshana yakubbhai motana Posted 5 months agoWow it's beautiful
  • Laishram sonichandraPosted 5 months agoVery very nice
  • RahulPosted 5 months agogood
  • NandiniPosted 4 months agoWaao
  • Shyam Posted 4 months agoLobours are needs for all. One cannot have skill for all jobs. Lobour comes handy and also their skill is their daily bread.
  • Sailaja BalakrishnanPosted 4 months agoamazing!!!!!!
  • Sameer KarekarPosted 4 months agoSuperb
  • Hari Kumar BoraPosted 4 months agoNice
  • Alok DasguptaPosted 4 months agoCommendable thoughts!! Do we ever think beyond JK Lakshmi Cement ads
  • Arif AhmadPosted 4 months agoReally cool and awesome
  • Sameer KarekarPosted 3 months agoNice
  • Sameer KarekarPosted 3 months agoNice
  • Mukesh KharePosted 3 months agoit is not possible for normal human being. It is also risky for human as well as for material
  • kavitadeviPosted 3 months agoReaaly good
  • chetanPosted 2 months agonice
  • SHUCHI sharmaPosted 2 months agoAs we have earlier heard that Japanese workers even die due to overwork.its nice to complement their spirit.
  • MAUSUMI MAITRAPosted 2 months agosuper awesome
  • Muskaan ChowdhuryPosted 2 months agoIt's a fab really
  • ritwikPosted 1 month agojapan is japan
  • sujit.purkayasthaPosted 1 month agoi like the band and their car
  • DineshPosted 1 month agonice work
  • Nibhanupudi Venkateswar SharmaPosted 2 weeks agoVery Nice. Thing is style of work and work talent both are shown in this ad. If we see in Indian few states they give preference to local people for government jobs and other welfare programes, but for labour's they bring them from other state, how development will happen? In few newly born states they insults and they won't allow other state person to do job, but when comes to any construction work is there they need talented labour's from other stated. So we need to improve lot positively, JAI HIND.
  • sujit.purkayasthaPosted 2 weeks agothe world one of the best technology


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