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Nissan's Caravan for Japanese Professionals | Advertising Campaign

Posted 3 years ago


No country can function without its labourers and skilled workers. Often overlooked, their work is by no means easy and can be quite beautiful at times. This is the view that Nissan seems to highlight in their new ad. It showcases the people that Nissan’s new caravan utility vehicle will be used by. 

It shows 11 of these unsung heroes, going about their daily routine. From window washers to warehouse workers, it shows us just how skillful they are, each incorporating a certain artform into their lives. Their website contains testimonials from these workers while also inviting others to share their views.

While this ad was showcased in Japan, its message is relevant to India as we have one of the highest populations of skilled and unskilled labourers in the world. It is high time they got the attention and appreciation they deserve.

How do you feel about this ad? Share your thoughts with us!


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  • shafat ahmadPosted 3 years agoWow awsome very nice
  • Dinesh kumar kothari Posted 3 years agooh wow amazing
  • Anupama KAMRAPosted 3 years agoFantastic, well done, worth appreciation
  • Shariful AlamPosted 3 years agoFentastic. Well done
  • Minal BPosted 3 years agoWhoahhh. This is an awe-inspiring AD to show local labourers excel in what they do for a living. Aptly covered and presented by NISSAN, am sure this can be with Indian Labourers for an Indian Brand. To the team that conceived this, take a bow.
  • Ganesh Vasudevan NairPosted 3 years agonice info
  • Rajdeep barmanPosted 3 years agoI never saw like this before
  • BibinPosted 3 years agoWowwwww...Awesome work. Hardwork and unity
  • BinduPosted 3 years agoits realy fabulous
  • Rajesh DagaPosted 3 years agoIts productivities of their labour, indian workmen should cultivate these practice...see the last part of ad 4 pita of 25kgs ( seems to be ) are carried by them but here we see hardly two packets...we should also creat these types of a for our clients
  • saqlainPosted 3 years agoNice work
  • Ravi KLPosted 3 years agoNice one
  • Swapnil PorwalPosted 3 years agoThink ad tells us that Japanese people work with passion, discipline and love.
  • atulPosted 3 years agowow amazing its good working
  • Ganesh Vasudevan NairPosted 3 years agowow!!1
  • Shariful AlamPosted 3 years agoVery good work
  • Dimple ChoudhuryPosted 3 years agoGreat
  • Jimmy JoyPosted 3 years agoGiving credit to the real people, that make any country proud - The Work Force, that's what Nissan has done here. Special skills are used by daily waorkforce to make their routine effective and simple and thus increasing productivity. And to attach the workmanship to its brand is simply a master stroke. Not that Nissan needed any introduction being such a reputed company, but some times even old brands need a little bit of 'marketing push' to make its presence felt. A well conceived ad, complimenting the brand .
  • AmithPosted 3 years agoSuper
  • Yash kapoorPosted 3 years agoGud work
  • Ganesh Vasudevan NairPosted 3 years agosuperb
  • AbudaudPosted 3 years agoFantastic...excellent work
  • priyal poddar Posted 3 years agoAmazing...its good
  • Nikhil ParmarPosted 3 years agoThis shows perfection at its best, pretty awesome and mind blowing.
  • DAKSHAYANIPosted 3 years agoAwesome
  • DAKSHAYANIPosted 3 years agoWhat an amazing!
  • Sucheta GoswamiPosted 3 years agoIt'S good to appreciate the deserving ones. These kind of things motivate them to give their best which is good for them as well as employers
  • swati paniPosted 3 years agogood one
  • AnuragPosted 3 years agoVery nice
  • AnuragPosted 3 years agoToo good
  • Ganesh Vasudevan NairPosted 3 years agonice,wow
  • basant thakurPosted 3 years agowow
  • Swapan PanjaPosted 3 years agoGreat enthusiasm in work , loved the camaraderie shown by japanese worker
  • M CHANGMIPosted 3 years agoWow what a wonderful professional experience it is .....
  • Vipin S BhagatPosted 3 years agoIt is Very Good I Like It....
  • AkshayPosted 3 years agoLiked the most.
  • DpPosted 3 years agoIt shows the quality of labor of Japan.
  • anwar siddiquePosted 3 years agohe he he nice one
  • shyamPosted 3 years agoKya inke labours b aise hi kaam krte hai. Very nice
  • akshay subhash gawadePosted 3 years agowow wondeful
  • NarpatjainPosted 3 years agoSo useful
  • anwar siddiquePosted 3 years agonice@@@
  • Vipin S BhagatPosted 3 years agowow ..
  • saroj kumar rathPosted 3 years agoWow its so nice....
  • saroj kumar rathPosted 3 years agoWow good job...very good
  • Abdur Rehman Posted 3 years agoNice
  • Santoah Kumar NayakPosted 3 years agoFantastic, well done, worth appreciation
  • Man BahadurPosted 3 years agoTrue is right falls wrong
  • Man Bahadur BahadurPosted 3 years agoGod help
  • AmithPosted 3 years agoGood
  • MehjabinPosted 3 years agoIs it real shocked watching video
  • AnuragPosted 3 years agoVery innovative interms of technology amd the service that Nissan is providing. What a balancing and coordination among the people what is more focusing point of the ad. Great products with great materials. Thanks
  • vinodPosted 3 years agonyc
  • Ganesh Vasudevan NairPosted 3 years agomagnificent skills
  • gufranPosted 3 years agovery nice
  • saroj kumar rathPosted 3 years agoAwesome.. very nice
  • KishorePosted 3 years agoIt's very good looking
  • naqi hashmiPosted 3 years agoNice goods
  • Selvi Anand NadarPosted 3 years agoWOW..
  • SYEDAKRAMPosted 3 years agovery attractive work. loved it
  • melvin dsouzaPosted 3 years agowonderfull
  • Ganesh Vasudevan NairPosted 3 years agointeresting
  • RohitPosted 3 years agogood one
  • PrernaPosted 3 years agoSuper
  • nancy salujaPosted 3 years agowow amazing its good working
  • Binu johnPosted 3 years agoperfect
  • abhilashPosted 3 years agoit was nice and innovative like india
  • Sabiya Posted 3 years agoLove it
  • christinePosted 3 years agoVery innovative, great people, great team work, great products. Thanks
  • RomanaPosted 3 years agoAwesome as alwz japan has alwas given new ideas and technology love it superb
  • MADHUMATHI ANDREWSPosted 3 years agoScience beyond imagination. Fantastic
  • MADHUMATHI ANDREWSPosted 3 years agofantastic
  • Amey patilPosted 3 years agolikea proo
  • s praveenPosted 3 years agoawesome creativity
  • anwar siddiquePosted 3 years agoits impresaive an realy thinkable add nice add
  • Nikhil ParmarPosted 3 years agoThis is really an good ad exploring the hidden skill or talent of the people, this is what makes an good entertainment is and also have the capability to hold the attraction of the audience. good work .
  • Munna lal johariPosted 3 years agoNo work can be completed without the worker whether they are skilled or unskilled.
  • AnushreePosted 3 years agoCarry on
  • Anjali PandeyPosted 3 years agofunny
  • ANUJ RANAPosted 3 years agohahahaha......its tottaly enjoyable way of working
  • srikanthPosted 3 years agoamazing art of work
  • V RAJAPosted 3 years agoamazing video ..
  • Prayag DaveyPosted 3 years agoIts just awesom.. Take a bow... You deserve it... Fantastic AD
  • maniPosted 3 years agowow nice
  • Susmita Gour Posted 3 years agoWow this is really very inspiring AD to show to our labours that they can improve themselves by watching this inspirational AD.. A wonderful concept of this AD reflected the technology and hardwork of the labours..
  • radhaPosted 3 years agoGreat work by the real heroes
  • Madhu GudipatiPosted 3 years agoIt really reflects the spirit of the good workmanship and their attitude towards their professionalism.
  • AbheeshtcPosted 3 years agoVery nice
  • Manzur IlahiPosted 3 years agoFantastic, well done, worth appreciation
  • Prakash bhattraiPosted 3 years agoAmazing work..
  • RohitPosted 3 years agoAwesome and very unique
  • Harveen KaurPosted 3 years agoAwesome
  • Suresh KPosted 3 years agoGreat indeed
  • Yogender SharmaPosted 3 years agoNice culture, it showed a sense of joy in whatever you do.
  • Rahul kalalPosted 3 years agoNic
  • vikas kandariPosted 3 years agoThis is very very awesome
  • Ganesh Vasudevan NairPosted 3 years agoamazing....
  • jagriti mishraPosted 3 years agoAwwww just wowwww
  • NitishPosted 3 years agoThat's amazing very innovative and new techniques for complete work.
  • SharonPosted 3 years agoWatch
  • BinduPosted 3 years agoAWESOME ADD.....
  • sudhirPosted 3 years agofraud site
  • niranjanpolarapuPosted 3 years agoThat's too awesome
  • shubhamPosted 3 years agodirection needed for india,india is a developing superpower.
  • shubhamPosted 3 years agoNo country can function without its labourers and skilled workers. Often overlooked, their work is by no means easy and can be quite beautiful at times. This is the view that Nissan seems to highlight in their new ad. It showcases the people that Nissan’s new caravan utility vehicle will be used by.
  • Anil ChaddaPosted 3 years agoSkilled and unskilled labour is the backbone of every economy including India. They have to move with the times to leverage on their time by using recent tools, communication and transportation advances.
  • sachinkpPosted 3 years agoNice
  • Abhishek PariharPosted 3 years agoJapan is renowned for its work culture and discipline in every act. and this point was beautifully portrayed in this ad, which shows how the workers whom we do not pay that much attention in out daily life, perform their work with skill and do enjoy the work they do we do come across such instances in India also, Masoner, a cook chopping vegetables, the boy who throws newspaper with a great accuracy in the balcony of your apartment. But most of the time we ignore them and they are not shown in ads as such, in other words, everyday skills are not subjected to marketing. But sometimes we do come across some videos in social media showing skill of our workers but their audience is very limited. So, we must advertise these skills so as to show gratitude towards these people who silently and unknowingly make our everyday life simpler without asking for any credits in return. Sometimes we do see their work on some talent hunt shows on tv but until and unless their video becomes viral, we easily forget about them in few days. Current example of these types of skill which is trending on social media is of a cook spilling salt on meat(#saltbae) and an ice cream vendor, do watch them. But sadly both of them are not from India, they are from middle east
  • Abhishek PariharPosted 3 years agocoming to my opinion on this ad, well this ad explains very much about the brand that they do pay gratitude to every single person, skilled or unskilled, who is working day and night and offering his/her service to the company. such ads generates a sense of belief among the customers about the work culture of the brand hence giving assurance about their services and products a well crafted ad
  • JatinPosted 3 years agoNice.
  • MeghaPosted 3 years agoJapan, one of the most prominent and largest automotive industries in the world. The Ad is Awesome. Sometimes the real true talent and sometimes the team work.
  • SharonPosted 3 years agoExcellent truly awesome
  • akshayPosted 3 years agoBakavas
  • kashmir SinghPosted 3 years agoVery Fentastic. and Well done.
  • loveyPosted 3 years agoAwesome job
  • Raju gogoiPosted 3 years agoI like
  • DharamveerPosted 2 years agoNice
  • DharamveerPosted 2 years agoNice very nice
  • AkankshaPosted 2 years agoNissan Caravan are really very good job with amazed method of doing. They are showing real power of "Unity" . You are absolutely right Only laborers and skilled workers hard work makes a country beautiful and easy life of civilians. Now it is time of India to give attention to these skill and by using it appreciate their our country.
  • MamtaPosted 2 years agoWow awesome
  • yagnikritaPosted 2 years agoIt is nice
  • sureshPosted 2 years agoI like to play this contest
  • Rajesh mauryaPosted 2 years agoAwesome
  • Pawan G. SuryawanshiPosted 2 years agoVery Good ...Nice...Like it...!
  • Vishal Nimbalkar Posted 2 years agoNice
  • Vishal Nimbalkar Posted 2 years agoNice
  • KnishiPosted 2 years agoAhahah wow amazing add
  • RajPosted 2 years agoBrilliant work !!!!!! Very experienced
  • RiyaPosted 2 years agoNICE innovative entertaining ad. So well projected and conceptualised for NISSAN Caravan. Marvelous.
  • nikithaPosted 2 years agosuperb
  • C Rajesh Posted 2 years agoJapanese are such hard working people and highly self-motivation, keep it up
  • Jyoti agarwalPosted 2 years agolabour are very essential for work and industry without them no work can be done the skilled labour are necessary to get benefit from the work and profit from business.Without labour an industry cant work ...
  • ObetoPosted 2 years agoIt's awsom
  • dineshPosted 2 years agoTruely speaking ..there was not any correlation between the video and the brand for which it was shown.this ad has been like all those who relate things out of nowhere . No doubt about Nissan ' s technology and its super quality products but one thing which I find missing in Nissan 's advertising is that they are missing reality curve which they need to take to let their brand rich a great height .they are world known and they should rely upon their product for success not 🎯 culture of Japan......we all know about hard working and innovative Japan but this is not a right way of branding and it does not suit to a company of such high status .
  • sanket pawarPosted 2 years agonice creativity
  • Inderjeet Singh galhotraPosted 2 years agoLove the idea for ad
  • krishnaveniPosted 2 years agoi love the Nissan's ad as its slogan says it's not a car it's a caaaar. i have watched this ad as many as its on tv ad, fb ad, you tube ad etc., love it
  • MehreenPosted 2 years ago👍
  • P. SureshPosted 2 years agoSuper Japan product
  • RohitPosted 2 years agogood
  • Madhuri DugarPosted 2 years agoWell conceived ad.
  • RaghavanPosted 2 years agoGood One !!!
  • RAKESHPosted 2 years agothis ad showcases some of the skills of the unsung heroes from the laborers and skilled workers in Japan
  • AsifPosted 2 years agoMy favourite add this one
  • HananPosted 2 years agoAmazing
  • Krishnaveni KPosted 2 years agoNow technology is growing in wide range and work also reduces to labours as technology grows. however without handwork of labours or without labours no technology works. Nissan's showcases the people in new caravan utility vehicle. good a....
  • RajkumarPosted 2 years agoGood entertainment ad that shows labours hardwork and technology improvment.
  • MehzabeenPosted 2 years agoi like the ad it was amazing
  • Ramesh JayaramanPosted 2 years agogreat work . impressed lot.
  • NGASHEPAM BINOD KUMAR SINGHPosted 2 years agowow amazing one and also entertaining
  • ankitPosted 2 years agoThe Work Force, that's what Nissan has done here. Special skills are used by daily waorkforce to make their routine effective and simple and thus increasing productivity. And to attach the workmanship to its brand is simply a master stroke. Not that Nissan needed any introduction being such a reputed company, but some times even old brands need a little bit of 'marketing push' to make its presence felt. A well conceived ad, complimenting the brand .
  • abhilash patnaikPosted 2 years agogreat one
  • Ghanashyam PustiPosted 2 years agoAwesome
  • virender singh negiPosted 2 years agoI think its' a awesome ads, and everyone make to like this.
  • mohit.chauhan-478738Posted 2 years agoWow
  • mohit.chauhan-478738Posted 2 years agoWow
  • Mahesh bPosted 2 years agomind blowing Ad
  • rohitkhalkho@yahoo.comPosted 2 years agoit a very awesome things for lobour
  • SatyavratPosted 2 years agoWow
  • Vikash pandeyPosted 2 years agoAwesome and nice
  • Vikash pandeyPosted 2 years agoGood looking
  • Itisha KankariyaPosted 2 years agosuper add
  • shanuPosted 2 years agowow nice work
  • ArchanaPosted 2 years agoTeam work
  • Situn barik(Sameer)Posted 2 years agoGood
  • RAKESH SHARMAPosted 2 years agoThis is realy amazing style of working...Omg
  • ved prakashPosted 2 years agoperfect in their work
  • BHOLUSAHUPosted 2 years agoNICE
  • RahulPosted 2 years agojust awsome
  • Priyanka GhatalPosted 2 years agoWow nice ad.
  • MahadevanPosted 2 years agoIt awesome, true and meaningful
  • MahadevanPosted 2 years agoIt awesome, true and meaningful
  • EbenezerPosted 2 years agoSome people always do Smart Works rather than Hard Works.
  • ANURAG MAURYAPosted 2 years agoWow super
  • Ankur jaiswalPosted 2 years agoNice quality
  • SHUCHI sharmaPosted 2 years agoCar makes remarkable and remembering entry.
  • Melvin TomPosted 2 years agoThis video really makes us aware about the product. Truly interesting ad.
  • Melvin TomPosted 2 years agoMind blowing, Boblastic and supercool ad. Really loveed it.
  • Deborah dohlingPosted 2 years agoThat's awesome .The whole idea behind it is I believe NISSAN is trying to convey the message that work can be fun ,it doesn't have to be about the Monday blues and the tgifs ,when one has passion in their work everyday is fun day at work .Perhaps nissan wants to project themselves as a fun and out there brand !! Three cheers made my day alot better watching this
  • RahulPosted 2 years agopower full engine and stylish
  • Nitin Arnold VictorPosted 2 years agoAmazing!
  • Rupasri sarkarPosted 2 years agoVery good
  • Ankur jaiswalPosted 2 years agoold is gold
  • balraj singhPosted 2 years agoawesome
  • AfshanakhanPosted 1 year agoWow it's my dream
  • AfshanakhanPosted 1 year agoWow beautiful
  • FIROJALI LASKARPosted 1 year agonice
  • Vanitha SPosted 1 year agowow superb . awesome work done by a workers
  • Vanitha SPosted 1 year agomind blowing work
  • Vanitha SPosted 1 year agofantastic . its really awesome
  • Vanitha SPosted 1 year agotalented
  • Vanitha SPosted 1 year agowatching their talent working its mind blowing
  • abhinavPosted 1 year agoVan
  • Afshana yakubbhai motana Posted 1 year agoWow it's beautiful
  • Laishram sonichandraPosted 1 year agoVery very nice
  • RahulPosted 1 year agogood
  • NandiniPosted 1 year agoWaao
  • Shyam Posted 1 year agoLobours are needs for all. One cannot have skill for all jobs. Lobour comes handy and also their skill is their daily bread.
  • Sailaja BalakrishnanPosted 1 year agoamazing!!!!!!
  • Sameer KarekarPosted 1 year agoSuperb
  • Hari Kumar BoraPosted 1 year agoNice
  • Alok DasguptaPosted 1 year agoCommendable thoughts!! Do we ever think beyond JK Lakshmi Cement ads
  • Arif AhmadPosted 1 year agoReally cool and awesome
  • Sameer KarekarPosted 1 year agoNice
  • Sameer KarekarPosted 1 year agoNice
  • Mukesh KharePosted 1 year agoit is not possible for normal human being. It is also risky for human as well as for material
  • kavitadeviPosted 1 year agoReaaly good
  • chetanPosted 1 year agonice
  • SHUCHI sharmaPosted 1 year agoAs we have earlier heard that Japanese workers even die due to overwork.its nice to complement their spirit.
  • MAUSUMI MAITRAPosted 1 year agosuper awesome
  • Muskaan ChowdhuryPosted 1 year agoIt's a fab really
  • ritwikPosted 1 year agojapan is japan
  • sujit.purkayasthaPosted 1 year agoi like the band and their car
  • DineshPosted 1 year agonice work
  • Nibhanupudi Venkateswar SharmaPosted 1 year agoVery Nice. Thing is style of work and work talent both are shown in this ad. If we see in Indian few states they give preference to local people for government jobs and other welfare programes, but for labour's they bring them from other state, how development will happen? In few newly born states they insults and they won't allow other state person to do job, but when comes to any construction work is there they need talented labour's from other stated. So we need to improve lot positively, JAI HIND.
  • sujit.purkayasthaPosted 1 year agothe world one of the best technology
  • sujit.purkayasthaPosted 1 year agobrilliant
  • Manjula B SPosted 1 year agoWow! Nice
  • Tapati PurkayasthaPosted 1 year agonice
  • sujit.purkayasthaPosted 1 year agothis ad is so simple and so nice
  • Tapati PurkayasthaPosted 1 year agobrilliant , very nice
  • Tapati PurkayasthaPosted 1 year agonissan a new technology in india
  • Tapati PurkayasthaPosted 1 year agoNice
  • Tapati PurkayasthaPosted 1 year agoVery nice
  • Jay VermaPosted 1 year agosuperb ....mind blowing
  • sujit.purkayasthaPosted 1 year agobrillant ad
  • sujit.purkayasthaPosted 1 year agoamazing ad
  • Pawan G. SuryawanshiPosted 1 year agoNice adds like it
  • sujit.purkayasthaPosted 1 year agoyes nisaan is quality and trustworthy brand
  • sujit.purkayasthaPosted 1 year agobrillant and good
  • MAUSUMI MAITRAPosted 1 year agoamazing
  • Karan singhPosted 1 year agoNice ad
  • Vishal AroraPosted 11 months agoReally nice
  • sujit.purkayasthaPosted 11 months agonissan is a good brand
  • Radha KrishnaPosted 10 months agoPleasure and delight in the work you do ...............................transforms into a joy!!!
  • Tapati PurkayasthaPosted 9 months agonissan is great
  • NAZMAPosted 9 months agovery good
  • sujit.purkayasthaPosted 8 months agoNissan is very good car
  • sujit.purkayasthaPosted 6 months agohigh tech car
  • Tapati PurkayasthaPosted 6 months agoVery nice ad
  • sujit.purkayasthaPosted 6 months agoNice ad
  • sujit.purkayasthaPosted 6 months agoAwesome
  • sujit.purkayasthaPosted 6 months agoNissan is a good brand and becoming popular
  • sujit.purkayasthaPosted 5 months agoAwesome, fantastic well done
  • sujit.purkayasthaPosted 5 months agoMy next vehicle will be from Nissan
  • sujit.purkayasthaPosted 5 months agoAmazing very very nice
  • sujit.purkayasthaPosted 5 months agoBest product in the srhment
  • sujit.purkayasthaPosted 4 months agoVery nice ad
  • sujit.purkayasthaPosted 3 months agoAwesome ad
  • Tapati PurkayasthaPosted 3 months agoGreat ad
  • mukeshPosted 3 months agoNice working trick
  • DEEPIKAPosted 2 months agoThe advertisement gives a view of the hardwork that goes behind what it makes a thing of end use.Sure it is the dedication,zeal and the team work that gives a product the sturdiness as in case of Nissan.
  • sujit.purkayasthaPosted 2 months agoWoh . brilliant ad
  • sujit.purkayasthaPosted 2 months agoAmazing
  • sujit.purkayasthaPosted 2 months agoOne of the good brand
  • sujit.purkayasthaPosted 1 month agoNissan is a good brand
  • sujit.purkayasthaPosted 1 month agoAmazing
  • sujit.purkayasthaPosted 1 month agoBig company
  • sujit.purkayasthaPosted 3 weeks agoNissan is good brand
  • Tapati PurkayasthaPosted 2 weeks agoStylist and fashionable car
  • vivinPosted 1 week agothe best ever ad.
  • sujit.purkayasthaPosted 1 week agoAmazing


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