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Summers donâ€™t stop advertisers from heating up competition!
Posted 2 years ago
Summers don’t stop advertisers from heating up competition
The Indian summer brings with it an inherent sense of lethargy, be it at home or at work. Stepping outside for just 10 minutes itself warrants a nap! However, in the world of advertising, the summer months give birth to a whole range of ad campaigns, which cover pretty much every consumer market - electronic appliances, food and beverage brands, cosmetics, and many other.
Despite summer having been considered to be the least essential period for advertisers in the past, targeted marketing has in fact become so successful that competition has begun to heat up. The most hotly contested industry though, is none other than that of mango-flavoured beverages. With Shah Rukh Khan spearheading the ad campaign for Parle Agro’s Frooti and Katrina Kaif doing the same for PepsiCo Tropicana’s Slice branded mango drink, it’s easy to see how both competitors have realized the importance of summer adverts. Coca-Cola hasn’t been one to slouch either as its Maaza branded mango drink continues to fly of the shelves even in peak summer.
Despite all three being quite similar in terms of taste and market position, all 3 adverts have opted to use different methods of connecting with their audience this year. While Frooti is targeting the youth by way of having a fresh and colourful new ad campaign around living ‘The Frooti Life’ with the King of Bollywood even doing a short dance number, Slice and Maaza have opted to sell the fact that their drinks taste as good as a real mango. Although, like they did in the past with ‘Aamasutra,’ Slice is fully utilizing the huge appeal that the gorgeous Katrina Kaif brings to the table whereas Maaza has opted for a more humorous advert.
Besides beverages, the last couple of years have also seen an increasing amount of competition among advertisers in various other fields. Blue Star has been the frontrunner in the world of air conditioning solutions. Over the years it has aggressively marketed itself as a leader in providing air-con solutions for both home and office. However, with high temperatures come soaring electric bills and as a result, power saving air conditioners have now become the new rage. This new technology has been adopted by multiple AC manufacturers and has significantly upped the level of competitiveness in the market. Some of the more famous brands currently competing with Blue Star include LG, Voltas and Godrej.
The summer heat that plagues most of India is inescapable and as a result, anything that cools is worth advertising. Products like Dermi Cool powder, Navratan hair oil and several menthol based soaps and shampoos trickle onto television screens almost as soon as February comes to an end. Staple deodorant conglomerates such as Axe and Nivea too face heavy competition from the likes of many new local brands such as Cinthol, Fogg and He.
The television ad industry in India has been incredibly successful with a lot of the country still opting to watch cable television due to the stunted state of our internet infrastructure. As a result, the bleak summer period is no longer a cause for concern as intelligently placed and aptly timed adverts are being used to full effect. Let the summer rivalries begin!
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Swapnil PorwalPosted 2 years agoI like the ad of Cinthol Deostick which is quite interesting
Swapnil PorwalPosted 2 years agoLG ad is also very funny and innovative
Kaushik Chandra MedhiPosted 2 years agoI like the Slice Ad ! Yes its too hot for a slice bite :)
Umesh KumarPosted 2 years agoLoved the Cinthol new avatar in a deo stick and Slice ad is also awesome its.. so hot.. so slicy !!
Ekta GoenkaPosted 2 years agoVolta's ac is mast romantic and marvellous ad
swapnilPosted 2 years agoLG ac with many thing which is we have to save
Phaniraj BhattPosted 2 years agoLG's Mr. Bachat Kumar AD is quite cool
Phaniraj BhattPosted 2 years agoLG's Mr. Bachat Kumar AD is quite cool and funny...but 90 secs is too lengthy an AD...while Katrina's Tropicana is quite creative..but Hrithik steals the show in the DEO AD...especially it's interesting to watch him.... saying interesting !!!
Rajesh JainPosted 2 years agoTropicana Slice Superb taste of mangoes and in this ad. Katrina Kaif lookin wow i am the super fan of tropicana slice since 2012 and so many time i have won the contest Meet
Rajesh JainPosted 2 years agoTropicana Slice fully Mangolicious drink for all mango lovers
Rajesh JainPosted 2 years agoi like to drinks mango drinks like Tropicana Slice is awesome
Ravi KLPosted 2 years agoNice collections of ads
ThangavelPosted 2 years agoTempting Ad
deepaPosted 2 years agoI love frooti,it has the taste of a real mango lip smacking
deepaPosted 2 years agoI love maaza also as it tastes a mango,can do anything for maaza
deepaPosted 2 years agoBlue star AC doesnt succumb to voltage fluctuations,consumes less electricity,best Air conditioner
krishnaPosted 2 years agoReally tasty..........Aamras
Gobala Krishnan Posted 2 years agoI like it.
munish kumarPosted 2 years agoi like majja add very tasty i like it
RahulPosted 1 year agoLg os realy good
Subrat Kumar SahuPosted 1 year agoNyc one......
Nooreen saba Posted 1 year agogood adss
AnuragPosted 1 year agoNice
MehjabinPosted 1 year agoQuite good
shubhamPosted 1 year agoThe Indian summer brings with it an inherent sense of lethargy, be it at home or at work. Stepping outside for just 10 minutes itself warrants a nap! However, in the world of advertising, the summer months give birth to a whole range of ad campaigns, which cover pretty much every consumer market - electronic appliances, food and beverage brands, cosmetics, and many other.
Despite summer having been considered to be the least essential period for advertisers in the past, targeted marketing has in fact become so successful that competition has begun to heat up. The most hotly contested industry though, is none other than that of mango-flavoured beverages. With Shah Rukh Khan spearheading the ad campaign for Parle Agroâ€™s Frooti and Katrina Kaif doing the same for PepsiCo Tropicanaâ€™s Slice branded mango drink, itâ€™s easy to see how both competitors have realized the importance of summer adverts. Coca-Cola hasnâ€™t been one to slouch either, as its Maaza branded mango drink continues to fly of the shelves even in peak summer.
MamtaPosted 1 year agoNice
nikithaPosted 1 year agoall ads are good but the mazza slice and the blue star ads are awesome the way katrina acted is just perfect the line i love most is rasila aaja. The varun was best in mazza ads and the blue star ad with bears are funny. Every ad is best.
Krishnaveni KPosted 1 year agoAll ads are good and effect of ads is worthful
Vikash pandeyPosted 9 months agoThis ad LG is also awesome and funny and involved
Priyanka GhatalPosted 6 months agoAll ad about maaza all ad is so amazing summer to come that ad also come all ad is so yummy ole that real mango test maza
Melvin TomPosted 5 months agoMind blowing, Bomblastic and marvelous ad ever seen
Sameer KarekarPosted 1 month agoall are good but voltas is very cool