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Posted 3 years ago

The Indian Advertising Industry is really out doing itself! Going from advertising about social causes, to women empowerment to now breaking barriers, the industry and their ways of thinking have come a long way.

Looking back at recent campaigns, we saw ‘Doublemint’s ad that showed a heartwarming love story between a couple. #StartSomethingFresh whilst making ‘long lasting connections’ was the brand’s aim. It shows the girl making the first move, kissing the mint box, and of course complete role reversal when the girl climbs down the pipe. India’s first kissing ad is how the public decided to respond to it. Do we see the industry taking the modern turn? Maybe!

In the words of Wrigley India’s MD – ‘There’s still a mindset that the only purpose of mint is to combat foul breath. That’s something we want to change. With this ad, we want the youth to view Doublemint as a conversation starter, confidence booster and something that helps them break the ice and build new connections’

Did their thought work? Let us know of what you thought about this commercial.

What about the most recent Closeup ‘Make Your Move’ campaign? Aired on Valentines Day, this takes mutual attraction to a whole new level. The ad not only shows couples getting intimate, but also explores cultural differences and same sex attraction.

 

Perfectly highlighting how the desire for closeness is universal irrespective of one’s race, religion, sexuality, the desire that hits a roadblock because of the Indian society. And of course, same sex attraction has always been a hush-hush topic and this commercial pushes that awkwardness away!

Modern ways and openness towards the LGBT cause is the Indian Advertising Industry is turning towards. What do you think about these ads? Let us know below.

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98 Comments

  • Abhishek PariharPosted 3 years agook lets start with doublemint ad, this ad really created a hype and was a great hit on social media, people were sharing it a lot perfect storyline, soothing music everything that keeps a viewer enchanted and attached to the screen plus it was totally different from other tv ads about mouth freshners which mainy concentrate on humor but people forget them easily. In this ad there was few contrasting features like a girl climbing a pipe to meet her boyfriend and few things that were in contrast to stereotypes which was the the best part of it. Nothing can potray how a mouth freshner can enter into your life along with a person who becomes your better half. Such ads are rare and people generally save them in thier mobile phones and never forget them. perfect work it is. Now the closeup ad, as the theme focussed on breaking the stereotypes and the ad showed a perfect portrayal of the theme it intended to show. How you can break the barriers and stereotypes of the society(LGBT being the current issue about the rights of people having a decent share in society). Emotional indepennce and to move against the flow with ones will is required to achieve a better society. It would be really great if a section of ad would have focussed on transgenders adn girl-girl bond. but still its an appreciable effort wwhich people do share among friends on social media
  • Anil ChaddaPosted 3 years agoGood to see a new wave of openness in the ads. It would be worthwhile to understand how these ads are accepted or not accepted by the various segments of the Customers/users. Overall Bold and Attention calling ads.
  • shubhamPosted 3 years agonow ads are changing with time ,addictive ads are released.
  • KishorePosted 3 years agoWhat kind of this closeup ad... i don't understand first change this type of Gay Type of mixing Ad Pleasee....Don't try to this type of ads
  • Suresh KPosted 3 years agoThe ads are becoming intimate and very close ...
  • vikas kandariPosted 3 years agoAds
  • SANDIPKUMARPosted 3 years agoGood one..love your life with your choice..no one should force on us
  • Suraj RathorPosted 3 years agoThis product is clear means to working in video human being
  • bhuvnesh soralPosted 3 years agonice advertisement
  • JatinPosted 3 years agoNice advertisements🔊💤💤💤💤💤
  • Amey patilPosted 3 years agoWhat a chemistry!wow thats best and awseome song selection..And the best part of that i think feel was the last kiss with tears in eyes.And last all flashback in endings of ad.The casting was awesome the lovely girl and cute boy.Music is nice.Natural expressions and lips moments are expressive.Nice costumes some childish moments like sipping rain water.And tapping double mint concept was out of this world,whoever thought this idea just i loved it. Only innovative people will understand the depth of this ad.
  • AnuragPosted 3 years agoAhhh ! What a beautiful concept and the picturisation. The double mint is very good and tasty product which freshen ur breath and make you feel confident. The atory that is depictea is just marvelous. I am very happy with the product.
  • kamal koliPosted 3 years agoNice and continue
  • Ganesh Vasudevan NairPosted 3 years agonice
  • Nethravathy KrishnacharPosted 3 years agowow super ad! I had never seen this before.. unique concept..
  • Anindita ChaudhuryPosted 3 years agoDoublemint ad was awesome, so romantic, heart-taking. Confident Girl and Emotional Boy- Wonderful Combination. Close-up ad was also good but had some gay content which most people won't really appreciate.
  • Jimmy JoyPosted 3 years agoIt all started with Milind and Madhu for KS Then lately a clothing brand I think that had two girls coming out of the closet......bold indeed. Doublemint AD, As per the MD, was designed so that the " youth treat this as an conversation starter, an Ice Breaker". Ironically Doublemints international competitor is ICE BREAKER. Jokes apart, this AD was a bit too lengthy but did break quite a few norms. Very smoothly shot, great casting and what an epic song to film on. These days times are changing, but only in the metro cities, where most of the sale is got from. Hence this makes perfect sense business wise. Close Up ad was also smartly done. This just broke the barrier by showing a Gay couple in it. Very risky to take up this content, at least it INDIA, but very very bold on behalf of the Brand ad Agency to ahead with it. I guess we need such ads more than often,to break the notion and to be more acceptable to the fact that choosing a partner is by ones will and we as a society should accept it. It's time for us as a viewer and society to start accepting change. Both great ADs loved this post by you.
  • vaibhav kumarPosted 3 years agoOne of the my favorite ad of double mint bcoz their very beautiful love story
  • Anurag SharmaPosted 3 years agoDoublemint is exploring new regions.
  • RiyaPosted 3 years agoGood ad. Acting and expressions of the actors were good. Totally relating to the product as well as a story straight out of a bollywood story. Only too emotional/sentimental:))
  • harish motwani Posted 3 years agovoncepy is nice.. bt in the starting its a bit complicated.. to understand bt in last few seconds it becomes understandable.. n nice.. but quite intimate types..
  • priya motwaniPosted 3 years agoawesome.. jst awesome is the word.. it keeps up glued to d screen.. wat will happen next.. may be its jst d ad of doublemint .. looks like a short film.. just loved it..
  • AkankshaPosted 2 years agoNice Story bases Ads! Every person has different life and different life challenges. In troubles , No one come to help , but when choose an unique path of life all start to pointing out. Define own limit by own Choice.
  • MamtaPosted 2 years agoGood ad
  • MamtaPosted 2 years agoLovely story
  • DevisinhPosted 2 years agothe advert is really greatly done and the concept is really great of the advert.
  • Rajesh mauryaPosted 2 years agoNice
  • SHANTANU GHOSHPosted 2 years agoONE OF THE BEST ADS I HAVE COME ACROSS
  • nikithaPosted 2 years agoI loved the double mint ad the love story which has shown in this ad is so sweet​ and the couples​ are too cute but it's just an ad it can't be real but overall the ad is super cool i loved it
  • nikithaPosted 2 years agoThe second ad about the close up is one of the good concept break the barrier
  • ObetoPosted 2 years agoNice I like it so much it's a good story
  • Birjesh KumarPosted 2 years agoGood
  • dineshPosted 2 years agodoublemint one of it's kind.how well portrayed it was .for the first time I have seen such a grand ad .this is something people call out of the box thinking several things were different here from the very beginning Love at first sight Love on daily basis Love in seperation Beautiful sight of proposal of love AND Not to forget a formidable force of doublemint strengthen thier bond at each step. Really loved it ,mesmerized by it
  • dineshPosted 2 years agoThis is again a example of uniqueness as in the beginning its not very much clear that what they are showing but as the video moves on everything becomes crystal clear .its a portrayal of lgbt which has been a trending issue in western world with little influence in India .I should thank them for portraying such a sensitive issue so easily which has lots to say.close up is doing wonderful act.keep bringing such ads with a cause .good job !
  • Jyoti agarwalPosted 2 years ago#StartSomethingFresh showing the mintos fresh add keeping mouth and oneself fresh...
  • brijeshwar sahuPosted 2 years agoVERY NICE SONG
  • brijeshwar sahuPosted 2 years agoNICE
  • krishnaveniPosted 2 years agounique concept. nice ad.
  • K RNS PAVAN KUMAR VARMAPosted 2 years agoad length is too much for doublemint.
  • suragani suresh Posted 2 years agoFresh anytime
  • RajalakshmiPosted 2 years agoBest story interesting
  • Harshdeep singhPosted 2 years agoGood
  • sanjay dePosted 2 years agoAswome
  • ankitPosted 2 years agoDoublemint AD, As per the MD, was designed so that the " youth treat this as an conversation starter, an Ice Breaker". Ironically Doublemints international competitor is ICE BREAKER. Jokes apart, this AD was a bit too lengthy but did break quite a few norms. Very smoothly shot, great casting and what an epic song to film on. These days times are changing, but only in the metro cities, where most of the sale is got from. Hence this makes perfect sense business wise. Close Up ad was also smartly done. This just broke the barrier by showing a Gay couple in it. Very risky to take up this content, at least it INDIA, but very very bold on behalf of the Brand ad Agency to ahead with it. I guess we need such ads more than often,to break the notion and to be more acceptable to the fact that choosing a partner is by ones will and we as a society should accept it. It's time for us as a viewer and society to start accepting change. Both great ADs loved this post by you.
  • ankitPosted 2 years agoIt all started with Milind and Madhu for KS Then lately a clothing brand I think that had two girls coming out of the closet......bold indeed. Doublemint AD, As per the MD, was designed so that the " youth treat this as an conversation starter, an Ice Breaker". Ironically Doublemints international competitor is ICE BREAKER. Jokes apart, this AD was a bit too lengthy but did break quite a few norms. Very smoothly shot, great casting and what an epic song to film on. These days times are changing, but only in the metro cities, where most of the sale is got from. Hence this makes perfect sense business wise. Close Up ad was also smartly done. This just broke the barrier by showing a Gay couple in it. Very risky to take up this content, at least it INDIA, but very very bold on behalf of the Brand ad Agency to ahead with it. I guess we need such ads more than often,to break the notion and to be more acceptable to the fact that choosing a partner is by ones will and we as a society should accept it. It's time for us as a viewer and society to start accepting change. Both great ADs loved this post by you.
  • ZohraPosted 2 years agoYes i would love to have double mint
  • Vikash pandeyPosted 2 years agoGood looking this ad show this ads looking smart and awesome
  • Ghanashyam PustiPosted 2 years agoBest song best love, passonnet story of doublemint mouth freshness.
  • KashiPosted 2 years agoNasi
  • rohitkhalkho@yahoo.comPosted 2 years agoit is awsome
  • RahulPosted 2 years agoall of the adds are very unique
  • Priyanka GhatalPosted 2 years agoI knew it this is closeup ad
  • Melvin TomPosted 2 years agoMind blowing, Bomblastic and marvelous ad ever seen
  • Melvin TomPosted 2 years agoMind blowing, Boblastic and supercool ad. Really loveed it.
  • balraj singhPosted 2 years agogood
  • FIROJALI LASKARPosted 1 year agoNOW ADS SECTION ARE VERY CLOSED
  • Gurpal Singh Posted 1 year agoIt's cool live as u want osm advertisement
  • sreedeviPosted 1 year agoInteresting ad.Double mint playa an important role in this couples life.Beautiful picturisation.
  • Sameer KarekarPosted 1 year agolovely songs lovely present....
  • HANS RAJPosted 1 year agoPass aao
  • bharat singhPosted 1 year agoI like it these everyday challenges
  • Virendra chauhan Posted 1 year agoNice story line
  • bharat singhPosted 1 year agoI interest this ad and enjoy
  • Deborah dohlingPosted 1 year agoWoahhh! Doublemint that ad you got me on that one .I was engrossed from the start .That ssweet innocent portrayal of love was just heart touching .The fluidity and perfectly orchestrated ad just goes to show how much effort the brand has gone into making it not just a remedy for foul breath but a conversation starter and ice breaker .I was totally blown away those 3 plus minutes just whisked by because the content was so genuine and just pure love .Kudos to the ad agency it struck a chord and the theme of love is one which touches any age group .As for the other ad too a big thumbs up ,its nice to see that lgbt community is being represented finally ,close up has been brave enough to take the initiative and show that love is universal hence by representing diffrent sets of couples.When a brand touches on a variety of issues we tend to view the brand in a different light ,in my eyes it shows that are not just a brand but one to reckkn with .hats off
  • bharat singhPosted 1 year agoI am very very happy this program
  • abhay yadavPosted 1 year agoits showing best love feelings not abut sex every person has lots of feelings for his partner its remembring caring n best feelings of our old life VS new morden life i think its awesome to remember his love
  • Sameer KarekarPosted 1 year agoWaw
  • SUBHRAJEETPosted 1 year agoIts awesome..
  • HANS RAJPosted 1 year agoBest
  • Moolsingh RAJPUROHIT Posted 1 year agoAdtude and all other information about the program and the benefits are available for use product information advice
  • Alok DasguptaPosted 1 year agoExcellent to watch it
  • SHUCHI sharmaPosted 1 year agoHave to prove.
  • Ashutosh KumarPosted 1 year agoI love this page
  • Pushpa kankariyaPosted 1 year agoAd was nice
  • MAUSUMI MAITRAPosted 1 year agonice one
  • Ashish sharmaPosted 1 year agoThose ads are so good it like so much
  • Tapati PurkayasthaPosted 1 year agothe ad is awesome and definitely attract the young people and also other
  • Tapati PurkayasthaPosted 1 year agothe ad is for doublemint . nice
  • sujit.purkayasthaPosted 1 year agoCLOSE UP IS A GOOD TOOTHPASTE . It really make closeness.
  • aditya kumar vermaPosted 1 year agolovely story
  • Tapati PurkayasthaPosted 1 year agonice ad
  • Tapati PurkayasthaPosted 1 year agothis ad for young peoplle
  • vijay yadavPosted 1 year agoi love it a lot
  • vijay yadavPosted 1 year agothis is my favourite add ab tak ka
  • sujit.purkayasthaPosted 1 year agoConcept and idea is nice
  • sujit.purkayasthaPosted 1 year agothe ad was made good
  • Tapati PurkayasthaPosted 1 year agolike it
  • sujit.purkayasthaPosted 1 year agoclose up is mot appropriate for valentine day
  • Tapati PurkayasthaPosted 1 year agoThe ad is close and intimacy
  • sujit.purkayasthaPosted 1 year agoThe ad is exiting and close
  • sujit.purkayasthaPosted 1 year agolets taste the doublemint to know the difference
  • Vishal AroraPosted 11 months agoDoublemint gives extra mouth fragrance
  • Vishal AroraPosted 11 months agoNice add
  • sujit.purkayasthaPosted 9 months agoAd are really growing up now a days. It is good for country
  • NAZMAPosted 9 months agoenjoying very much watching ad
  • sujit.purkayasthaPosted 7 months agothese ads are very nice
  • Tapati PurkayasthaPosted 4 months agoThis ad is different than others
  • sujit.purkayasthaPosted 3 weeks agoThis ad of double mint is not very special

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