Posted 3 years ago
The story of the Absolut Vodka campaign that lasted for over 25 years, is one of the most unique and famous print projects ever. It was extremely important to give the bottle a modern day feel and yet not lose out on its classic appeal. The first print ad was launched in 1980, which displayed the now iconic Absolut bottle with a halo placed above it and the messaging said, “ABSOLUT PERFECTION.” There was nothing fancy about the ad but its messaging clearly indicated that it was the complete package. Art director Adam Geoff Hays of TBWA was the man who put this simple yet revolutionary idea in to motion after a marketing team member chanced upon a Swedish medicine bottle lying in an antique shop whose design had not been changed in over a century. Ever since then, all the Absolut ads that followed, replicated the same idea. The author of the books, “ABSOLUT SEQUEL” and “ABSOLUT BOOK”, Richard W. Lewis said, “While the Absolut advertising campaign has 2,000 faces, it’s still a singular idea.” It’s been over 30 years since the first Absolut ad was published and they have all stood out exclusively ever since.
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