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Absolut Greyhound

Posted 2 years ago

The story of the Absolut Vodka campaign that lasted for over 25 years, is one of the most unique and famous print projects ever. It was extremely important to give the bottle a modern day feel and yet not lose out on its classic appeal. The first print ad was launched in 1980, which displayed the now iconic Absolut bottle with a halo placed above it and the messaging said, “ABSOLUT PERFECTION.” There was nothing fancy about the ad but its messaging clearly indicated that it was the complete package. Art director Adam Geoff Hays of TBWA was the man who put this simple yet revolutionary idea in to motion after a marketing team member chanced upon a Swedish medicine bottle lying in an antique shop whose design had not been changed in over a century. Ever since then, all the Absolut ads that followed, replicated the same idea. The author of the books, “ABSOLUT SEQUEL” and “ABSOLUT BOOK”, Richard W. Lewis said, “While the Absolut advertising campaign has 2,000 faces, it’s still a singular idea.” It’s been over 30 years since the first Absolut ad was published and they have all stood out exclusively ever since.

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39 Comments

  • amita rgPosted 2 years agovery messy and fast ad
  • rickenPosted 2 years agogood ade
  • ashwani sharmaPosted 2 years agovery messy ... ummm
  • HarshidaPosted 2 years agoI love the beats ..absolut perfection
  • Ankita ChoudharyPosted 2 years agoA person won't get the ad at once.. Its too fast
  • aarti MishraPosted 2 years agoNICE ANIMATION IN ADD
  • koolPosted 2 years agoVery gud
  • Mukthadeer Ahmad QaziPosted 2 years agonice
  • Sandip GuptaPosted 2 years agoNot able to understand What they wanted to say in this Ad.
  • Phaniraj BhattPosted 2 years agoMore than the AD Maker, I' ve suggestions to make to the one who has designed the "Absolut Vodka Bottle"....the bottle has most un-attractive appeal... it rather looks like a 'Glycerine Bottle' . Of-course the AD Maker has done a good job from the point of view that, only vodka drinkers will be able to draw the message !!!
  • Firoz SaifiPosted 2 years agoAbsolut Fantastic AD
  • pravin ChoudharyPosted 2 years agoLoving it
  • ravikiranreddyPosted 2 years agonice music
  • ashwani sharmaPosted 2 years agoNICE ANIMATION IN ADD
  • Rajendra PrasadPosted 2 years agowhats going on...? not able to understand...
  • Puja GuptaPosted 2 years agoI do think packaging can be made more attractive and appealing. Ad has more scope of improvement
  • jitender kunduPosted 2 years agomusic as well as content really impressive..
  • Vijender KumarPosted 2 years agoNice Expression from this ad for a Alcohol.
  • Kalachand PanjaPosted 2 years agoNice add
  • Kalachand PanjaPosted 2 years agoAwesome waa amazing
  • MaggiPosted 2 years agoThat's what vodka does! love it.
  • Sumit Chauhan Posted 2 years agoI don't drink Alcohol or even vodka because it also contain some amount of Alcohol. Talking about the ad , I like the way they shown the technology with music.
  • sasive09Posted 2 years agofastad
  • jitesh kumarPosted 2 years agonice1
  • Kalachand PanjaPosted 2 years agoGood one
  • manish talrejaPosted 2 years agoTHIS ADD IT IS A VERY NICE
  • arun deoPosted 2 years agonice
  • Swapnil PorwalPosted 2 years agoVery fast and the beat is superb
  • zeeshanPosted 2 years agoVery nice watch
  • Megha modiPosted 2 years agovery fast but I loved it
  • Rishi ModiPosted 2 years agoVERY FAST AD
  • Megha SonuPosted 2 years agoNice annimation
  • krishnaPosted 1 year agoLooking new
  • MamtaPosted 1 year agoVery messy
  • Inderjeet Singh galhotraPosted 10 months agoGood
  • Krishnaveni KPosted 10 months agogood animation and good ad.
  • RahulPosted 4 months agoFantastic
  • Priyanka GhatalPosted 3 months agoThis ad was nice
  • Melvin TomPosted 3 months agoMind blowing, Bomblastic and marvelous ad ever seen

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