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Rakshabandhan, Cadbury Style
Posted 8 years ago
Raksha Bandan is a Hindu festival that celebrates the special bond shared between a brother and sister.
The sister ties a Rakhi to her brother and in return he swears to protect her. Today, it’s just used as great excuse to procure gifts
Cadbury chocolates make for the perfect gift and their ads play on the right sentiments. Doting siblings, that love each other but can’t spell it out, rings a bell doesn’t it?