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Unbox Zindagi | Snapdeal's Rebranding Stunt

Posted 7 years ago

 

What everyone seems to be talking about is Snapdeal. The online marketplace has not only rebranded itself, but has also rolled out TVC’s summarising its new identity.

The move to a simpler, more vibrant logo has been received well by a large number of consumers. Rather than the old clunky logo, which was just its name spelled out in blue and red, this new box is neater,crisper. Much like how their website has also been overhauled to be a sleeker and easier version than its predecessor.

To hear the reasoning behind it, one can’t help but agree that yes the happiest moment for an online consumer is when their desired product is delivered and they get to open it. Its akin to receiving gifts on your birthday, or even christmas. The joy of ripping off the wrapping and opening the box is what makes it special.

Their tagline of “Unbox Zindagi” along with its accompanying jingle drives the point home, that receiving the box and opening it signifies new opportunities, new, better changes.

What’s your opinion? How did you like the reform? We wanna hear your thoughts!

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145 Comments

  • rockyPosted 7 years agoits good for surprise
  • HarshidaPosted 7 years agoLovely ad
  • Minal BPosted 7 years agoMarvellous ad, wth a superb lyrics and the ever so awesome Shankar Mahadevan singing ......makes the TVC go hand in hand with the relaunch and its Tagline. It's a masterstroke, a breath of freshness that has swept the nation. Awesome job by the agency handling SnapDeal. I don't think there is anyone who doesn't like this AD or the Tagline. Congrats SnapDeal and welcome back.
  • BIbinPosted 7 years agoawesome
  • Manish RathiPosted 7 years agoUnbox Khushiyon ka box
  • Manish RathiPosted 7 years agowonderfull lyrics
  • salman haidetPosted 7 years agoI love snapedeal
  • piyush kumarPosted 7 years agoLovely and awesome ad
  • VinayPosted 7 years agoSuperb add
  • Harshprabha chopraPosted 7 years agoThis ad is so touching and it really inspire me for the family.
  • Subhajit GuptaPosted 7 years agoits great
  • kuldeep chapranaPosted 7 years agoLovely ad
  • aloysiusPosted 7 years agoITS WAS A GOOD AD
  • AnuragPosted 7 years agoVery good Ad and the song by Shankar is awesome.. :)
  • YOGESHKUMAR DEKATEPosted 7 years agolovely ad
  • atulPosted 7 years agogood ad snapdeal unbox zindagi i have also use this site for shopping it is easy to shopping and time to time deliver
  • munish kumarPosted 7 years agoit is super
  • Ashish Dasgupta Posted 7 years agoNice video
  • MOHAMMED AZHAR UDDINPosted 7 years agoNice
  • Raja Sekhar ReddyPosted 7 years agoWe should deliver our gift s to our family by seeing this ads
  • RahulPosted 7 years agoNice ad
  • priyal poddar Posted 7 years agolovely ad
  • DilbagPosted 7 years agoGreat
  • Hareesh KumarPosted 7 years agoIt's awesome and amazing
  • Soumen SinhaPosted 7 years agoUnbox zindagi special
  • Dr. Anil GuptaPosted 7 years agoVery nice ad.
  • amitabh acharyaPosted 7 years agoreally great
  • Subrat Kumar SahuPosted 7 years agoAwesome......
  • sajid silawatPosted 7 years agoSuper Ads i like song and online shopping with Snapdeal!! its heart touching ads. its real time to feel when box unbox.
  • Chanchal DasPosted 7 years agogreat
  • DHIREN KUGASHIYAPosted 7 years agoNICE AD AND GOOD CONCEPT OF FESTIVE DEALS
  • HanumanthuPosted 7 years agoGood
  • naqiPosted 7 years agoThat is True
  • Vishwas sansanwalPosted 7 years agoNice ad😂
  • AnkitPosted 7 years agoPagl panti bakbs
  • AbudaudPosted 7 years agoAwesome ad I like and will share
  • jitu choudharyPosted 7 years agoits great
  • ankit sharma Posted 7 years agodilo ki deal snapdeal... i bought some products in this site... total easy n safe....
  • Chandu sharmaPosted 7 years agoits tooo good
  • Rudra Raj Posted 7 years agoI like this because iss Diwali khusiyo wali. Khol de khusiyo ki chakri.
  • pankaj thapaPosted 7 years agoNice ... Rebranding of Snapdeal...
  • AAKASH WAGHMAREPosted 7 years agoThis Dipawali Khushiya Le Chalo
  • Nooreen saba Posted 7 years agogood ad
  • BabitPosted 7 years agoThis is really close to real life. We all need to unbox our zindgi
  • Gopi Chand DarakPosted 7 years agoThis Ad makes me nostalgic
  • Rajdeep barmanPosted 7 years agoLovely ad , a big opportunity to win grand prize of your choice .
  • shashankgadhe52Posted 7 years agoMarvellous ad, wth a superb lyrics and the ever so awesome Shankar Mahadevan singing ......makes the TVC go hand in hand with the relaunch and its Tagline. It's a masterstroke, a breath of freshness that has swept the nation. Awesome job by the agency handling SnapDeal. I don't think there is anyone who doesn't like this AD or the Tagline. Congrats SnapDeal and welcome back.
  • shashankgadhe52Posted 7 years agoThis Dipawali Khushiya Le Chalo
  • Susmita Gour Posted 7 years agoIt's a amazing ad...
  • Sulov PanjaPosted 7 years agoGreat
  • AyanPosted 7 years agoLovely ad
  • Swapnil PorwalPosted 7 years agoSnapdeal always conveys their ad with happyness and joyful while other brands ads just convey that they are having sale. Snapdeal want to create deep impact on the lives of the people.
  • Ganesh Vasudevan NairPosted 7 years agoreal cool ad,now snap deal got intelligence in their ad's
  • Vishwas sansanwalPosted 7 years agoNice idea
  • Yogeshwar Giri GoswamiPosted 7 years agogood
  • AbudaudPosted 7 years agoAwesome
  • shikharPosted 7 years agoLike their ad a lot .I love their track
  • DAKSHAYANIPosted 7 years agoRevealing facts
  • melvin dsouzaPosted 7 years agonice and emotional ..... song is too
  • vikram salunkhePosted 7 years agoIts good
  • shubhamPosted 7 years agoThe move to a simpler, more vibrant logo has been received well by a large number of consumers. Rather than the old clunky logo, which was just its name spelled out in blue and red, this new box is neater,crisper. Much like how their website has also been overhauled to be a sleeker and easier version than its predecessor. To hear the reasoning behind it, one can’t help but agree that yes the happiest moment for an online consumer is when their desired product is delivered and they get to open it. Its akin to receiving gifts on your birthday, or even christmas. The joy of ripping off the wrapping and opening the box is what makes it special. Their tagline of “Unbox Zindagi” along with its accompanying jingle drives the point home, that receiving the box and opening it signifies new opportunities, new, better changes. What’s your opinion? How did you like the reform? We wanna hear your thoughts!
  • Abhishek PariharPosted 7 years agothe box of smiles the box of life gifting someone presented in such a beautifull manner in this ad that how can we add happiness to others by just gifting them small sweet thing that gives them a moment of joy when they open its casing. the word "Unbox Zindagi" itself carries so much depth in it and was chosen and used in the most innovative way possible to spread the message. the ad contains so much of emotional content that its easy to remember and relate with our own life and real incidents plus reflects so much about the philosophy of the brand Such ads are examples of advertising done innovatively, beautifully and emotionally And what Can i say about the background music, voice of shankar mahadevan is enough to remember the entire song and relate oneself emotionally from the ad. It keeps you enchanted throughout the duration of the ad At the time of brand wars between amazon flipkart and snapdeal, each one of them giving their best to craft an ad with a storyline that is innovative and relates with everyday life of the customer this ad from snapdeal is a masterstroke sweeping its competitors
  • priya motwaniPosted 6 years agonice ad with different msg .. quite different. loved it
  • AkankshaPosted 6 years agoGood Concept
  • AkankshaPosted 6 years agoU are right snapdeal. When desired product is delivered at home , then I really feel too much happy . Open of a box means opening of new life that we was already start up in our dreams. Unbox means start of fulfilling dreams.
  • MamtaPosted 6 years agoNice ad awesome lyrics
  • munnerPosted 6 years agoSnapdeal makes surprises ..perfect
  • ObetoPosted 6 years agoAwesome add
  • Rajesh mauryaPosted 6 years agoAwesome
  • Malini kPosted 6 years agoLovly ad...wonderful...
  • MeghaPosted 6 years agoHmm.. yeah! Snapdeal is not my choice, but pretty much impressed by this Ad. I hope it's a good restart. Must say about the song and it's rendition by Shankar Mahadevan. What a heart touching lyrics and music. If it was a full song we can download it and play the whole day. And yeah! Awesomely shot Ad too.
  • SujithaPosted 6 years agoIts really super
  • Vishal Nimbalkar Posted 6 years agoAwesome
  • Vishal Nimbalkar Posted 6 years agoNice
  • Vishal Nimbalkar Posted 6 years agoNice
  • Vishal Nimbalkar Posted 6 years agoNice
  • nagarjunaPosted 6 years agosnapdeal in this unicorn life style every one want to shop of bye the tings some even people don't know how to find the things now snapdeal brings new way of shop and gift any where and any one just unbox the deal with full of smile
  • Anurag sharmaPosted 6 years agoSnapdeal is one of my favourite source for shopping😄😄
  • sachinkpPosted 6 years agoIt's rocking
  • amruthaPosted 6 years agoreally good ad. This ad tells us much about online shopping in snapdeal. when you unbox a product, you feel happy-then you smile. hence you unlock your life. :) snapdeal also provides really good packaging of products .
  • nikithaPosted 6 years agocool ad unbox zindagi
  • dineshPosted 6 years agoLoved watching this ad .today we see a ray of hope in advertising sector as this is changing in terms if illogical correlations.some ads like this one our hitting our ethics which is required ...May such ads ignite the conscience of all those whose have forgot their duty towards their beloved ones.fantastically doing job of social advertising .snap deal is already a big name in e commercial industry of India .# compete at the level of snapdeal
  • suragani suresh Posted 6 years agoSnapdeal everyone
  • shiveshPosted 6 years agosuperb!!
  • RiyaPosted 6 years agoLove in varied forms delivered at your doorstep via snapdeal in unbox zindagi is a well conceptualised ad. Very touching and sensitive feelings of human lives projected in the ad. Marvellous.
  • Krishnaveni KPosted 6 years agoThe tagline “Unbox Zindagi” really good tagline for Snap-deal. i also shopped in Snapdeal and really good quality product we receive.
  • pranayPosted 6 years agoAowsome
  • rajendraPosted 6 years agounbox zindagi
  • preshking gogoiPosted 6 years agoNice
  • Ghanashyam PustiPosted 6 years agoIt's marvelous and enchanting song.
  • BinalPosted 6 years agoGood
  • Sahil ChauhanPosted 6 years agoheart touching add and concept
  • ankitPosted 6 years agoit really touches my heart
  • nurful islamPosted 6 years agolovely add
  • jibinPosted 6 years agosweet and meaningful ad
  • virender singh negiPosted 6 years agoI like this ad so much.
  • rohitkhalkho@yahoo.comPosted 6 years agoIt is awesome
  • Kuldeep SinghPosted 6 years agoMast hai
  • Ritik RajPosted 6 years ago😍😍it's good
  • ved prakashPosted 5 years agotried few times.. doesn't have effective products
  • RahulPosted 5 years agoit has great deal
  • RahulPosted 5 years agosnapdeal is realy one of the best shoping site..... it has great deal.i am realy loving it
  • Priyanka GhatalPosted 5 years agoUnbox zindagi nice ad
  • RakeshPosted 5 years agoAwesome music happy and joyful pleasant ad by snapdeal filling happiness in the hearts of people
  • Virendra chauhan Posted 5 years agonice ads with nice lyrics it enjoyed,,,,
  • EbenezerPosted 5 years agoThis AD was really awesome. Now a days people forget to share their feelings with thier grandparents and parents. If you see this AD, you definitely change your attitude... Share your love Snapdeal with gifts...
  • Melvin TomPosted 5 years agoMind blowing, Bomblastic and marvelous ad ever seen
  • Melvin TomPosted 5 years agoMind blowing, Boblastic and supercool ad. Really loveed it.
  • vahidaPosted 5 years agoyaaaaaho
  • LumgongluPosted 5 years agoAwesum brand
  • JADAV KIRITPosted 5 years agoNice
  • balraj singhPosted 5 years agogood
  • SarthakPosted 5 years agoNice ad
  • HarishPosted 5 years agoNice
  • FIROJALI LASKARPosted 5 years agoUNBOX JINDEGI OUR KUCH NEHI
  • Deborah dohlingPosted 5 years agoInteresting and innovative ad that goes well with spirit of diwali as well as with the econmerce website ,the joy of unboxing and receiving a package is always an exciting and exhilarating moment irrespective of how old we get ,the ad touched on so many subjects touching people from every walks of life kept me interested and felt a kind of joy
  • Sameer KarekarPosted 5 years agovery good
  • SHUCHI sharmaPosted 5 years agoTry everything in one life.its because zindagi milegi na dobara.
  • MAUSUMI MAITRAPosted 5 years agofab
  • ritwikPosted 5 years agonow a days ads are connecting people by emotions. But they are not actually good in service.
  • sujit.purkayasthaPosted 5 years agoas per my opinion snapdeal is not available in all the place except metro and major cities . it may be expanded to more small towns
  • AnjumPosted 5 years agoSnapdeal successfully does a "dil ki deal " with this ad
  • Tapati PurkayasthaPosted 5 years agovery very nice
  • sujit.purkayasthaPosted 5 years agoawesome ad
  • sujit.purkayasthaPosted 5 years agobrilliant
  • Tapati PurkayasthaPosted 5 years agonice
  • Tapati PurkayasthaPosted 5 years agovery good. i like this site
  • Tapati PurkayasthaPosted 5 years agosnapdeal is best online fashion
  • sujit.purkayasthaPosted 5 years agoone of the better online shopping platform
  • Tapati PurkayasthaPosted 4 years agovery nice
  • sujit.purkayasthaPosted 4 years agolike it
  • ambikaPosted 4 years agoUnwrapping online orders are like hidden treasures, gifting oneself or others happiness big or small
  • Tapati PurkayasthaPosted 4 years agothe products are better
  • Tapati PurkayasthaPosted 4 years agoVERY NICE
  • Tapati PurkayasthaPosted 4 years agogood
  • Tapati PurkayasthaPosted 4 years agoVERY GOOD
  • Vishal AroraPosted 4 years agoIt's very nice
  • NAZMAPosted 4 years agolovely
  • sujit.purkayasthaPosted 3 years agoAwesome
  • sujit.purkayasthaPosted 3 years agoGood news
  • sujit.purkayasthaPosted 3 years agoSnapdeal a really fashion hub
  • sujit.purkayasthaPosted 3 years agoAd is very nice
  • sujit.purkayasthaPosted 3 years agoFantastic ad
  • sujit.purkayasthaPosted 2 years agoSurprise nice
  • sujit.purkayasthaPosted 1 year agoSnapdeal is favourite shopping centre for all.

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