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Unbox Zindagi | Snapdeal's Rebranding Stunt

Posted 2 years ago

 

What everyone seems to be talking about is Snapdeal. The online marketplace has not only rebranded itself, but has also rolled out TVC’s summarising its new identity.

The move to a simpler, more vibrant logo has been received well by a large number of consumers. Rather than the old clunky logo, which was just its name spelled out in blue and red, this new box is neater,crisper. Much like how their website has also been overhauled to be a sleeker and easier version than its predecessor.

To hear the reasoning behind it, one can’t help but agree that yes the happiest moment for an online consumer is when their desired product is delivered and they get to open it. Its akin to receiving gifts on your birthday, or even christmas. The joy of ripping off the wrapping and opening the box is what makes it special.

Their tagline of “Unbox Zindagi” along with its accompanying jingle drives the point home, that receiving the box and opening it signifies new opportunities, new, better changes.

What’s your opinion? How did you like the reform? We wanna hear your thoughts!

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120 Comments

  • rockyPosted 2 years agoits good for surprise
  • HarshidaPosted 2 years agoLovely ad
  • Minal BPosted 2 years agoMarvellous ad, wth a superb lyrics and the ever so awesome Shankar Mahadevan singing ......makes the TVC go hand in hand with the relaunch and its Tagline. It's a masterstroke, a breath of freshness that has swept the nation. Awesome job by the agency handling SnapDeal. I don't think there is anyone who doesn't like this AD or the Tagline. Congrats SnapDeal and welcome back.
  • BIbinPosted 2 years agoawesome
  • Manish RathiPosted 2 years agoUnbox Khushiyon ka box
  • Manish RathiPosted 2 years agowonderfull lyrics
  • salman haidetPosted 1 year agoI love snapedeal
  • piyush kumarPosted 1 year agoLovely and awesome ad
  • VinayPosted 1 year agoSuperb add
  • Harshprabha chopraPosted 1 year agoThis ad is so touching and it really inspire me for the family.
  • Subhajit GuptaPosted 1 year agoits great
  • kuldeep chapranaPosted 1 year agoLovely ad
  • aloysiusPosted 1 year agoITS WAS A GOOD AD
  • AnuragPosted 1 year agoVery good Ad and the song by Shankar is awesome.. :)
  • YOGESHKUMAR DEKATEPosted 1 year agolovely ad
  • atulPosted 1 year agogood ad snapdeal unbox zindagi i have also use this site for shopping it is easy to shopping and time to time deliver
  • munish kumarPosted 1 year agoit is super
  • Ashish Dasgupta Posted 1 year agoNice video
  • MOHAMMED AZHAR UDDINPosted 1 year agoNice
  • Raja Sekhar ReddyPosted 1 year agoWe should deliver our gift s to our family by seeing this ads
  • RahulPosted 1 year agoNice ad
  • priyal poddar Posted 1 year agolovely ad
  • DilbagPosted 1 year agoGreat
  • Hareesh KumarPosted 1 year agoIt's awesome and amazing
  • Soumen SinhaPosted 1 year agoUnbox zindagi special
  • Dr. Anil GuptaPosted 1 year agoVery nice ad.
  • amitabh acharyaPosted 1 year agoreally great
  • Subrat Kumar SahuPosted 1 year agoAwesome......
  • sajid silawatPosted 1 year agoSuper Ads i like song and online shopping with Snapdeal!! its heart touching ads. its real time to feel when box unbox.
  • Chanchal DasPosted 1 year agogreat
  • DHIREN KUGASHIYAPosted 1 year agoNICE AD AND GOOD CONCEPT OF FESTIVE DEALS
  • HanumanthuPosted 1 year agoGood
  • naqiPosted 1 year agoThat is True
  • Vishwas sansanwalPosted 1 year agoNice ad😂
  • AnkitPosted 1 year agoPagl panti bakbs
  • AbudaudPosted 1 year agoAwesome ad I like and will share
  • jitu choudharyPosted 1 year agoits great
  • ankit sharma Posted 1 year agodilo ki deal snapdeal... i bought some products in this site... total easy n safe....
  • Chandu sharmaPosted 1 year agoits tooo good
  • Rudra Raj Posted 1 year agoI like this because iss Diwali khusiyo wali. Khol de khusiyo ki chakri.
  • pankaj thapaPosted 1 year agoNice ... Rebranding of Snapdeal...
  • AAKASH WAGHMAREPosted 1 year agoThis Dipawali Khushiya Le Chalo
  • Nooreen saba Posted 1 year agogood ad
  • BabitPosted 1 year agoThis is really close to real life. We all need to unbox our zindgi
  • Gopi Chand DarakPosted 1 year agoThis Ad makes me nostalgic
  • Rajdeep barmanPosted 1 year agoLovely ad , a big opportunity to win grand prize of your choice .
  • shashankgadhe52Posted 1 year agoMarvellous ad, wth a superb lyrics and the ever so awesome Shankar Mahadevan singing ......makes the TVC go hand in hand with the relaunch and its Tagline. It's a masterstroke, a breath of freshness that has swept the nation. Awesome job by the agency handling SnapDeal. I don't think there is anyone who doesn't like this AD or the Tagline. Congrats SnapDeal and welcome back.
  • shashankgadhe52Posted 1 year agoThis Dipawali Khushiya Le Chalo
  • Susmita Gour Posted 1 year agoIt's a amazing ad...
  • Sulov PanjaPosted 1 year agoGreat
  • AyanPosted 1 year agoLovely ad
  • Swapnil PorwalPosted 1 year agoSnapdeal always conveys their ad with happyness and joyful while other brands ads just convey that they are having sale. Snapdeal want to create deep impact on the lives of the people.
  • Ganesh Vasudevan NairPosted 1 year agoreal cool ad,now snap deal got intelligence in their ad's
  • Vishwas sansanwalPosted 1 year agoNice idea
  • Yogeshwar Giri GoswamiPosted 1 year agogood
  • AbudaudPosted 1 year agoAwesome
  • shikharPosted 1 year agoLike their ad a lot .I love their track
  • DAKSHAYANIPosted 1 year agoRevealing facts
  • melvin dsouzaPosted 1 year agonice and emotional ..... song is too
  • vikram salunkhePosted 1 year agoIts good
  • shubhamPosted 1 year agoThe move to a simpler, more vibrant logo has been received well by a large number of consumers. Rather than the old clunky logo, which was just its name spelled out in blue and red, this new box is neater,crisper. Much like how their website has also been overhauled to be a sleeker and easier version than its predecessor. To hear the reasoning behind it, one can’t help but agree that yes the happiest moment for an online consumer is when their desired product is delivered and they get to open it. Its akin to receiving gifts on your birthday, or even christmas. The joy of ripping off the wrapping and opening the box is what makes it special. Their tagline of “Unbox Zindagi” along with its accompanying jingle drives the point home, that receiving the box and opening it signifies new opportunities, new, better changes. What’s your opinion? How did you like the reform? We wanna hear your thoughts!
  • Abhishek PariharPosted 1 year agothe box of smiles the box of life gifting someone presented in such a beautifull manner in this ad that how can we add happiness to others by just gifting them small sweet thing that gives them a moment of joy when they open its casing. the word "Unbox Zindagi" itself carries so much depth in it and was chosen and used in the most innovative way possible to spread the message. the ad contains so much of emotional content that its easy to remember and relate with our own life and real incidents plus reflects so much about the philosophy of the brand Such ads are examples of advertising done innovatively, beautifully and emotionally And what Can i say about the background music, voice of shankar mahadevan is enough to remember the entire song and relate oneself emotionally from the ad. It keeps you enchanted throughout the duration of the ad At the time of brand wars between amazon flipkart and snapdeal, each one of them giving their best to craft an ad with a storyline that is innovative and relates with everyday life of the customer this ad from snapdeal is a masterstroke sweeping its competitors
  • priya motwaniPosted 1 year agonice ad with different msg .. quite different. loved it
  • AkankshaPosted 1 year agoGood Concept
  • AkankshaPosted 1 year agoU are right snapdeal. When desired product is delivered at home , then I really feel too much happy . Open of a box means opening of new life that we was already start up in our dreams. Unbox means start of fulfilling dreams.
  • MamtaPosted 1 year agoNice ad awesome lyrics
  • munnerPosted 1 year agoSnapdeal makes surprises ..perfect
  • ObetoPosted 1 year agoAwesome add
  • Rajesh mauryaPosted 1 year agoAwesome
  • Malini kPosted 1 year agoLovly ad...wonderful...
  • MeghaPosted 1 year agoHmm.. yeah! Snapdeal is not my choice, but pretty much impressed by this Ad. I hope it's a good restart. Must say about the song and it's rendition by Shankar Mahadevan. What a heart touching lyrics and music. If it was a full song we can download it and play the whole day. And yeah! Awesomely shot Ad too.
  • SujithaPosted 1 year agoIts really super
  • Vishal Nimbalkar Posted 1 year agoAwesome
  • Vishal Nimbalkar Posted 1 year agoNice
  • Vishal Nimbalkar Posted 1 year agoNice
  • Vishal Nimbalkar Posted 1 year agoNice
  • nagarjunaPosted 1 year agosnapdeal in this unicorn life style every one want to shop of bye the tings some even people don't know how to find the things now snapdeal brings new way of shop and gift any where and any one just unbox the deal with full of smile
  • Anurag sharmaPosted 1 year agoSnapdeal is one of my favourite source for shopping😄😄
  • sachinkpPosted 1 year agoIt's rocking
  • amruthaPosted 1 year agoreally good ad. This ad tells us much about online shopping in snapdeal. when you unbox a product, you feel happy-then you smile. hence you unlock your life. :) snapdeal also provides really good packaging of products .
  • nikithaPosted 1 year agocool ad unbox zindagi
  • dineshPosted 1 year agoLoved watching this ad .today we see a ray of hope in advertising sector as this is changing in terms if illogical correlations.some ads like this one our hitting our ethics which is required ...May such ads ignite the conscience of all those whose have forgot their duty towards their beloved ones.fantastically doing job of social advertising .snap deal is already a big name in e commercial industry of India .# compete at the level of snapdeal
  • suragani suresh Posted 1 year agoSnapdeal everyone
  • shiveshPosted 1 year agosuperb!!
  • RiyaPosted 1 year agoLove in varied forms delivered at your doorstep via snapdeal in unbox zindagi is a well conceptualised ad. Very touching and sensitive feelings of human lives projected in the ad. Marvellous.
  • Krishnaveni KPosted 1 year agoThe tagline “Unbox Zindagi” really good tagline for Snap-deal. i also shopped in Snapdeal and really good quality product we receive.
  • pranayPosted 12 months agoAowsome
  • rajendraPosted 10 months agounbox zindagi
  • preshking gogoiPosted 10 months agoNice
  • Ghanashyam PustiPosted 10 months agoIt's marvelous and enchanting song.
  • BinalPosted 9 months agoGood
  • Sahil ChauhanPosted 9 months agoheart touching add and concept
  • ankitPosted 9 months agoit really touches my heart
  • nurful islamPosted 9 months agolovely add
  • jibinPosted 9 months agosweet and meaningful ad
  • virender singh negiPosted 8 months agoI like this ad so much.
  • rohitkhalkho@yahoo.comPosted 8 months agoIt is awesome
  • Kuldeep SinghPosted 8 months agoMast hai
  • Ritik RajPosted 8 months ago😍😍it's good
  • ved prakashPosted 6 months agotried few times.. doesn't have effective products
  • RahulPosted 6 months agoit has great deal
  • RahulPosted 6 months agosnapdeal is realy one of the best shoping site..... it has great deal.i am realy loving it
  • Priyanka GhatalPosted 6 months agoUnbox zindagi nice ad
  • RakeshPosted 6 months agoAwesome music happy and joyful pleasant ad by snapdeal filling happiness in the hearts of people
  • Virendra chauhan Posted 6 months agonice ads with nice lyrics it enjoyed,,,,
  • EbenezerPosted 5 months agoThis AD was really awesome. Now a days people forget to share their feelings with thier grandparents and parents. If you see this AD, you definitely change your attitude... Share your love Snapdeal with gifts...
  • Melvin TomPosted 5 months agoMind blowing, Bomblastic and marvelous ad ever seen
  • Melvin TomPosted 5 months agoMind blowing, Boblastic and supercool ad. Really loveed it.
  • vahidaPosted 5 months agoyaaaaaho
  • LumgongluPosted 4 months agoAwesum brand
  • JADAV KIRITPosted 4 months agoNice
  • balraj singhPosted 4 months agogood
  • SarthakPosted 4 months agoNice ad
  • HarishPosted 4 months agoNice
  • FIROJALI LASKARPosted 3 months agoUNBOX JINDEGI OUR KUCH NEHI
  • Deborah dohlingPosted 2 months agoInteresting and innovative ad that goes well with spirit of diwali as well as with the econmerce website ,the joy of unboxing and receiving a package is always an exciting and exhilarating moment irrespective of how old we get ,the ad touched on so many subjects touching people from every walks of life kept me interested and felt a kind of joy
  • Sameer KarekarPosted 1 month agovery good
  • SHUCHI sharmaPosted 2 weeks agoTry everything in one life.its because zindagi milegi na dobara.
  • MAUSUMI MAITRAPosted 6 days agofab
  • ritwikPosted 4 days agonow a days ads are connecting people by emotions. But they are not actually good in service.

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