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Unbox Zindagi | Snapdeal's Rebranding Stunt

Posted 11 months ago

 

What everyone seems to be talking about is Snapdeal. The online marketplace has not only rebranded itself, but has also rolled out TVC’s summarising its new identity.

The move to a simpler, more vibrant logo has been received well by a large number of consumers. Rather than the old clunky logo, which was just its name spelled out in blue and red, this new box is neater,crisper. Much like how their website has also been overhauled to be a sleeker and easier version than its predecessor.

To hear the reasoning behind it, one can’t help but agree that yes the happiest moment for an online consumer is when their desired product is delivered and they get to open it. Its akin to receiving gifts on your birthday, or even christmas. The joy of ripping off the wrapping and opening the box is what makes it special.

Their tagline of “Unbox Zindagi” along with its accompanying jingle drives the point home, that receiving the box and opening it signifies new opportunities, new, better changes.

What’s your opinion? How did you like the reform? We wanna hear your thoughts!

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85 Comments

  • rockyPosted 11 months agoits good for surprise
  • HarshidaPosted 11 months agoLovely ad
  • Minal BPosted 11 months agoMarvellous ad, wth a superb lyrics and the ever so awesome Shankar Mahadevan singing ......makes the TVC go hand in hand with the relaunch and its Tagline. It's a masterstroke, a breath of freshness that has swept the nation. Awesome job by the agency handling SnapDeal. I don't think there is anyone who doesn't like this AD or the Tagline. Congrats SnapDeal and welcome back.
  • BIbinPosted 11 months agoawesome
  • Manish RathiPosted 11 months agoUnbox Khushiyon ka box
  • Manish RathiPosted 11 months agowonderfull lyrics
  • salman haidetPosted 11 months agoI love snapedeal
  • piyush kumarPosted 11 months agoLovely and awesome ad
  • VinayPosted 11 months agoSuperb add
  • Harshprabha chopraPosted 11 months agoThis ad is so touching and it really inspire me for the family.
  • Subhajit GuptaPosted 11 months agoits great
  • kuldeep chapranaPosted 11 months agoLovely ad
  • aloysiusPosted 11 months agoITS WAS A GOOD AD
  • AnuragPosted 11 months agoVery good Ad and the song by Shankar is awesome.. :)
  • YOGESHKUMAR DEKATEPosted 11 months agolovely ad
  • atulPosted 11 months agogood ad snapdeal unbox zindagi i have also use this site for shopping it is easy to shopping and time to time deliver
  • munish kumarPosted 11 months agoit is super
  • Ashish Dasgupta Posted 11 months agoNice video
  • MOHAMMED AZHAR UDDINPosted 11 months agoNice
  • Raja Sekhar ReddyPosted 11 months agoWe should deliver our gift s to our family by seeing this ads
  • RahulPosted 11 months agoNice ad
  • priyal poddar Posted 11 months agolovely ad
  • DilbagPosted 11 months agoGreat
  • Hareesh KumarPosted 11 months agoIt's awesome and amazing
  • Soumen SinhaPosted 11 months agoUnbox zindagi special
  • Dr. Anil GuptaPosted 11 months agoVery nice ad.
  • amitabh acharyaPosted 11 months agoreally great
  • Subrat Kumar SahuPosted 11 months agoAwesome......
  • sajid silawatPosted 10 months agoSuper Ads i like song and online shopping with Snapdeal!! its heart touching ads. its real time to feel when box unbox.
  • Chanchal DasPosted 10 months agogreat
  • DHIREN KUGASHIYAPosted 10 months agoNICE AD AND GOOD CONCEPT OF FESTIVE DEALS
  • HanumanthuPosted 10 months agoGood
  • naqiPosted 10 months agoThat is True
  • Vishwas sansanwalPosted 10 months agoNice ad😂
  • AnkitPosted 10 months agoPagl panti bakbs
  • AbudaudPosted 10 months agoAwesome ad I like and will share
  • jitu choudharyPosted 10 months agoits great
  • ankit sharma Posted 10 months agodilo ki deal snapdeal... i bought some products in this site... total easy n safe....
  • Chandu sharmaPosted 10 months agoits tooo good
  • Rudra Raj Posted 10 months agoI like this because iss Diwali khusiyo wali. Khol de khusiyo ki chakri.
  • pankaj thapaPosted 10 months agoNice ... Rebranding of Snapdeal...
  • AAKASH WAGHMAREPosted 10 months agoThis Dipawali Khushiya Le Chalo
  • Nooreen saba Posted 10 months agogood ad
  • BabitPosted 10 months agoThis is really close to real life. We all need to unbox our zindgi
  • Gopi Chand DarakPosted 10 months agoThis Ad makes me nostalgic
  • Rajdeep barmanPosted 10 months agoLovely ad , a big opportunity to win grand prize of your choice .
  • shashankgadhe52Posted 10 months agoMarvellous ad, wth a superb lyrics and the ever so awesome Shankar Mahadevan singing ......makes the TVC go hand in hand with the relaunch and its Tagline. It's a masterstroke, a breath of freshness that has swept the nation. Awesome job by the agency handling SnapDeal. I don't think there is anyone who doesn't like this AD or the Tagline. Congrats SnapDeal and welcome back.
  • shashankgadhe52Posted 10 months agoThis Dipawali Khushiya Le Chalo
  • Susmita Gour Posted 10 months agoIt's a amazing ad...
  • Sulov PanjaPosted 10 months agoGreat
  • AyanPosted 10 months agoLovely ad
  • Swapnil PorwalPosted 10 months agoSnapdeal always conveys their ad with happyness and joyful while other brands ads just convey that they are having sale. Snapdeal want to create deep impact on the lives of the people.
  • Ganesh Vasudevan NairPosted 10 months agoreal cool ad,now snap deal got intelligence in their ad's
  • Vishwas sansanwalPosted 10 months agoNice idea
  • Yogeshwar Giri GoswamiPosted 10 months agogood
  • AbudaudPosted 10 months agoAwesome
  • shikharPosted 10 months agoLike their ad a lot .I love their track
  • DAKSHAYANIPosted 9 months agoRevealing facts
  • melvin dsouzaPosted 8 months agonice and emotional ..... song is too
  • vikram salunkhePosted 8 months agoIts good
  • shubhamPosted 6 months agoThe move to a simpler, more vibrant logo has been received well by a large number of consumers. Rather than the old clunky logo, which was just its name spelled out in blue and red, this new box is neater,crisper. Much like how their website has also been overhauled to be a sleeker and easier version than its predecessor. To hear the reasoning behind it, one can’t help but agree that yes the happiest moment for an online consumer is when their desired product is delivered and they get to open it. Its akin to receiving gifts on your birthday, or even christmas. The joy of ripping off the wrapping and opening the box is what makes it special. Their tagline of “Unbox Zindagi” along with its accompanying jingle drives the point home, that receiving the box and opening it signifies new opportunities, new, better changes. What’s your opinion? How did you like the reform? We wanna hear your thoughts!
  • Abhishek PariharPosted 6 months agothe box of smiles the box of life gifting someone presented in such a beautifull manner in this ad that how can we add happiness to others by just gifting them small sweet thing that gives them a moment of joy when they open its casing. the word "Unbox Zindagi" itself carries so much depth in it and was chosen and used in the most innovative way possible to spread the message. the ad contains so much of emotional content that its easy to remember and relate with our own life and real incidents plus reflects so much about the philosophy of the brand Such ads are examples of advertising done innovatively, beautifully and emotionally And what Can i say about the background music, voice of shankar mahadevan is enough to remember the entire song and relate oneself emotionally from the ad. It keeps you enchanted throughout the duration of the ad At the time of brand wars between amazon flipkart and snapdeal, each one of them giving their best to craft an ad with a storyline that is innovative and relates with everyday life of the customer this ad from snapdeal is a masterstroke sweeping its competitors
  • priya motwaniPosted 4 months agonice ad with different msg .. quite different. loved it
  • AkankshaPosted 3 months agoGood Concept
  • AkankshaPosted 3 months agoU are right snapdeal. When desired product is delivered at home , then I really feel too much happy . Open of a box means opening of new life that we was already start up in our dreams. Unbox means start of fulfilling dreams.
  • MamtaPosted 3 months agoNice ad awesome lyrics
  • munnerPosted 3 months agoSnapdeal makes surprises ..perfect
  • ObetoPosted 3 months agoAwesome add
  • Rajesh mauryaPosted 2 months agoAwesome
  • Malini kPosted 2 months agoLovly ad...wonderful...
  • MeghaPosted 2 months agoHmm.. yeah! Snapdeal is not my choice, but pretty much impressed by this Ad. I hope it's a good restart. Must say about the song and it's rendition by Shankar Mahadevan. What a heart touching lyrics and music. If it was a full song we can download it and play the whole day. And yeah! Awesomely shot Ad too.
  • SujithaPosted 1 month agoIts really super
  • Vishal Nimbalkar Posted 1 month agoAwesome
  • Vishal Nimbalkar Posted 1 month agoNice
  • Vishal Nimbalkar Posted 1 month agoNice
  • Vishal Nimbalkar Posted 1 month agoNice
  • nagarjunaPosted 1 month agosnapdeal in this unicorn life style every one want to shop of bye the tings some even people don't know how to find the things now snapdeal brings new way of shop and gift any where and any one just unbox the deal with full of smile
  • Anurag sharmaPosted 1 month agoSnapdeal is one of my favourite source for shopping😄😄
  • sachinkpPosted 1 month agoIt's rocking
  • amruthaPosted 1 month agoreally good ad. This ad tells us much about online shopping in snapdeal. when you unbox a product, you feel happy-then you smile. hence you unlock your life. :) snapdeal also provides really good packaging of products .
  • nikithaPosted 1 month agocool ad unbox zindagi
  • dineshPosted 1 week agoLoved watching this ad .today we see a ray of hope in advertising sector as this is changing in terms if illogical correlations.some ads like this one our hitting our ethics which is required ...May such ads ignite the conscience of all those whose have forgot their duty towards their beloved ones.fantastically doing job of social advertising .snap deal is already a big name in e commercial industry of India .# compete at the level of snapdeal
  • suragani suresh Posted 6 days agoSnapdeal everyone
  • shiveshPosted 4 days agosuperb!!
  • RiyaPosted 2 days agoLove in varied forms delivered at your doorstep via snapdeal in unbox zindagi is a well conceptualised ad. Very touching and sensitive feelings of human lives projected in the ad. Marvellous.

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