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Airtel 4G Controversy

Posted 7 years ago

With the second wave ofAirtel 4G ads now on in full swing, Sasha Chettri has found herself stuck with the nickname - The Airtel 4G girl. Despite becoming the face of the 4G Internet campaign, she has received heavy criticism as being irritating due to the scale of exaggeration portrayed by her in the ads regarding the availability of Airtel 4G cell-reception even in the remotest parts of the country.

The second wave of five ads followed Chettri through India, in an attempt to emphasize Airtel 4G’s network reach. Chettri constantly tried to rid herself from getting cell reception but due to Airtel’s incredible accessibility, is unable to do so. One of the wittiest responses to the campaign that I can remember reading online was,” If she’s trying so hard to get away from Airtel 4G reception, why doesn’t she try visiting remote locations like Delhi or Gurgaon?!”

The ads themselves though aren’t badly shot or produced. It’s quite evident that the producers and ad-heads decided to take a page out of Bollywood’s play book. Much like how the Indian film industry came up with movies like Zindagi Na Milegi Dobara and Queen, the Indian telecommunications giant too seems to be selling picturesque backdrops rather than its services in its latest series of Airtel 4G ads. All 5 ads were shot in amazing locations across India. The ads can be seen below:

Lush forests in Ettimadai, Tamil Nadu: 

Igatpuri in Maharashtra:

Snow-capped mountains in Shimla, Himachal Pradesh:

Umiam Lake in Shillong:

Gorious sand dunes found in Pushkar, Rajasthan:

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143 Comments

  • Jimmy JoyPosted 7 years agoI would Not go and stay on a mountain top just because the network is good there, whereas the network at where I stay is way below standard. It May have appealed to the audiences staying in non-concrete jungle. Thanks to Number Portability, I switched operators.
  • Minal BPosted 7 years agoAs a previous Airtel customer, this was an epic fail by Airtel. I say so cause there is ZERO network at my residence, engineers have visited and done their best but the result is still ZERO. So basically both sets of ADs about coverage and the NOW recently added ADs about cell sites does not touch customers like me. The ad may have been awesomely shot, but the relevance to ground reality is zilch. Chettri maybe irritating, but she is doing her job, just like you and me. Am sure she will come in more ads or in the same series now that she is stereotyped. Unless we see her growing her hair and change her image completely, then she will surely come on TV or Films. So good luck to her.
  • V RAJAPosted 7 years agoWhy 4G is not affordable? Airtel network is too costly.
  • vaibhav kumarPosted 7 years agoAirtel networks are covered large regions of availability but it too high cost
  • BIbinPosted 7 years agoAirtel network is not available sometimes in some places. then what 4G or 2G everything is same.
  • Anil Kumar SadaranganiPosted 7 years agoAs a previous Airtel customer, this was an epic fail by Airtel. I say so cause there is ZERO network at my residence, engineers have visited and done their best but the result is still ZERO. So basically both sets of ADs about coverage and the NOW recently added ADs about cell sites does not touch customers like me. The ad may have been awesomely shot, but the relevance to ground reality is zilch. Chettri maybe irritating, but she is doing her job, just like you and me. Am sure she will come in more ads or in the same series now that she is stereotyped. Unless we see her growing her hair and change her image completely, then she will surely come on TV or Films. So good luck to her.
  • Phaniraj BhattPosted 7 years agoADmaker's creativity definitely deserves a thumbs-up ! however, most customers are well aware of Signal strength
  • Phaniraj BhattPosted 7 years agoADmaker's creativity definitely deserves a thumbs-up ! however, most customers are well aware of Signal strength and Call-drop issues...however in my experience, Airtel is still a far better choice than Reliance, BSNL, Aircel, Vodafone.....
  • KAUSHIK GARAIPosted 7 years agoAirtel network is too costly
  • Anand BoisaPosted 7 years agoCool
  • jagannath beheraPosted 7 years agogood
  • atulPosted 7 years agothis advertisment said airtel 4g anywere connected but actualy 4g not connect in city areas so how can connect in forest and everest
  • Naina WadhvaniPosted 7 years agoAirtel too high cost
  • shikharPosted 7 years agoseriously can't believe it
  • priyal poddar Posted 7 years agoIts very high in cost with bad network
  • BideshPosted 7 years agothe campaign was reallyy irritating. the sheer irritation kind of act as a deterrent to join airtel because as user we know the network standard of all the operators. in the ad they can show anything but they cant change the reality by a sheer campaign.
  • krishnaPosted 7 years agoAirtel.......................really good network and connecting people
  • ANUJ RANAPosted 7 years agoAll that glitters is not gold....that's proof by Airtel4G campaign and that irritating 4G girl...
  • BABU LAL BAIRWAPosted 7 years agoairtel network everywhere.
  • adeshPosted 7 years agoas shown in all ads the network of airtel is very very bad in some areas. it may be very good in some of the areas but fails mostly. cant believe tjat theres airtel network on mountain also..
  • KrishnadasPosted 7 years agoAirtel is so costly
  • krishnaPosted 7 years agoAirtel is the best network
  • ANUJ RANAPosted 7 years agoIssss airtel aali chori ne aur airtel ke 3G network ne ittnaaa pkaa diye...ki haar ke airtel chnage hi krna pda...3G to dhang te chalta ni....4G chlawenge....jit manas bhi naa paate...ude thaari taai konsa 4G chlaan jaa se...bakwas ad..
  • RahulPosted 7 years agoAirtel 4G network is very costly
  • lokesh kumarPosted 7 years agoGOOD CREATIVITY
  • DilbagPosted 7 years agoAll networks are the same.” The lament by a young woman in Airtel’s new television commercial sounds a bit jarring, especially after a sustained campaign by India’s largest telco in which another girl extolled the virtues of its network . The new commercial, in a way, owns up to network issues common to all telcos, including Airtel. It features a bunch of customers complaining about poor phone networks and call drops. Then, it moves on to how Airtel customers can now check the location of mobile towers and signal strength in their vicinity through a mobile app or a website and tell the company about network problems. In the last two days, Bharti Airtel Ltd has released full-page ads in national newspapers promoting its so-called Open Network initiative, along with the television commercial which will run for eight weeks. The outdoor promotion, part of Airtel’s Project Leap, will start from 20 June in more than 100 towns of the country. The company has partnered with Dentsu’s creative agency Taproot and media agency GroupM to promote the initiative. An Airtel spokesperson declined to comment on the marketing budget of the campaign. “We are making no claims. This is an honest measure to improve our network and we want our consumers to be a part of it, “said Rajiv Mathrani, chief brand officer, Airtel, adding that Open Network is testimony that “as brands we must appreciate that this is an era of transparency where we need to interact with the consumers.” Airtel has classified network strength into four categories: Excellent, good, moderate and no coverage. Consumers can suggest a site on a particular location and the company will review the request. A new site request will typically take 3-6 months to be executed. Currently, the Open Network portal shows areas that require new sites based on internal assessment. However, experts said the initiative is more of a public relations exercise as telcos face flak from consumers and the government on call drops. “A large number of call drops have hurt mobile operator brands. Airtel’s initiative will help undo some of this damage to its brand. The initiative is a positive and pro-active way of responding to the challenge. As a market leader, Airtel seems to want to differentiate and protect its brand. This is a clever and wholesome way to do it. There is an indirect advantage as it will crowd-source one of its challenges, namely, timely reporting of network problems,” said Mahesh Uppal, telecom analyst and director at New Delhi-based consultancy Com First.
  • DolfenPosted 7 years agoNo matter how hard they try to sell the "Airtel" network, it still sucks!
  • ANUJ RANAPosted 7 years agoPkaau pkaaau pkaaau pkaaau pkaaau.......4G se bhi...aur 4G aali chori se bhi
  • krishnaPosted 7 years agoNetwork Anywhere
  • Raoof MohiuddinPosted 7 years agoAirtel 4G nice
  • RahulPosted 7 years agoBest network in India,
  • nikhilnaiduPosted 7 years agoAirtel network is costly????
  • meetPosted 7 years agonice schem 4g
  • shivangi saxenaPosted 7 years agoADmaker's creativity definitely deserves a thumbs-up ! however, most customers are well aware of Signal strength
  • Preksha JainPosted 7 years agoAirtel networks at remote places... Definitely Airtel is providing 4G services at remote area but not in my home 😂
  • AnuragPosted 7 years agoSometime this is funny
  • Kaushik Chandra MedhiPosted 7 years agoAirtel 4G is Good but too Expensive ! The publicity Airtel is making about its network is honest but Airtel should also make it affordable for all as there are many competitors coming in-front to give Airtel a great challenge. Although the Airtel 4G Girl is doing a fabulous work.
  • shyamPosted 7 years agoMera Airtel sim humko fekna pada wajah rahi network issue. 3g chalane k liye ghar k teres pe chadna padta tha. Sabse ghatiya service jo sirf ad making me jada dhyan deti hai Network me nahi.
  • Isha guptaPosted 7 years agoNetwork is really good everywhere.
  • NitishPosted 7 years agoI think jio is better than the airtel 4g.
  • shubhamPosted 7 years agoThe second wave of five ads followed Chettri through India, in an attempt to emphasize Airtel 4G’s network reach. Chettri constantly tried to rid herself from getting cell reception but due to Airtel’s incredible accessibility, is unable to do so. One of the wittiest responses to the campaign that I can remember reading online was,” If she’s trying so hard to get away from Airtel 4G reception, why doesn’t she try visiting remote locations like Delhi or Gurgaon?!”
  • Loveleen SarnaPosted 7 years agoAirtel network is good but not better than vodafone. Vodafone has much more good recharge plans tban airtel. Airtel is costlier than voda too.
  • Abhishek PariharPosted 6 years agoSasha Chhetri is an actor and what she is doing was scripted by a writer produced and directed by an advertising company. She is doing her job and earning from it.if she starts complaining and pointing out airtel's service faults well then she would be kicked out in a second as there are other options available too. The irritation among viewers is not because og her its because of the content and claims in an ad whose protagonist is a girls named sasha, trying to mark her foot steps in the industry. She gained popularity in a way she never desired, and its airtel's fault that they started making other ads in which either she was mocking her trollers or airtel was slaying its competitors. In one way or other it was the girl who got butchered by public opinions. Its like airtel using her as a blanket to hide their failure by making her the center of discussion by diverting people from service issues. Not coming to authenticity of ads, well in terms of network coverage none of the provider is doing well in India, call drops do happen in airtel, 4g speeds are far below international standards and they are expensive too. I am an airtel user and many times they have reduced my balance amount by starting unwanted services, similar case is with vodafone and bsnl. So the ads are FAR MORE MISLEADING THAN EXPECTED, its not a crime to flaunt about your brand in an ad because thats what ads are meant for but false claims and irritating content and bashing brands by making new ads everyday and not by improving your service standards that's really disappointing. Presently Airtel and Jio started claims about 4G speeds as By ookla speedtest airtel was the fastest but jio made a complaint that Airtel's claims were false. Airtel won this case but as a customer i would think more rationally in this matter and state airtel as looser as the speed differences are due to number of users, 10 million Vs a fraction of 10 million customers and Jio is providing decent speeds at such level and above that its free. I am not supporting Jio nor I am related to reliance but i think lets perform a speed test after 31 march and then see who wins the speed and price wars. I think airtel must focus on their prices and somewhat arrogant services rather applying useless efforts on ads to insult its competitors.
  • ANAND KUMARPosted 6 years agoI want to go on top of that mountain where airtel 4g comes.Its adventerous
  • priya motwaniPosted 6 years agolovely advertisement
  • RiyaPosted 6 years agoShare Tweet enhanced-buzz-12668-1452105105-29 Sasha Chettri, 19, better known as the Airtel 4G girl, is one of the most disliked people on the Indian internet. The teenaged musician and actress from Dehradun, India, has become the poster child for a telecom company that has earned itself a reputation as one of the most hated brands in the country. Chettri began her acting and modelling career in April of last year and was offered a role in Airtel network’s nationwide TV campaign launched in August 2015. She was featured in commercials as an Airtel-promoting character who disrupted people’s daily lives to advertise Airtel 4G. She is the next generation changeover in direct competition or NO competition to leading stars/celebrities of bollywood who she has given a run for their money. THIS
  • kavita Posted 6 years agoLove it
  • MamtaPosted 6 years agoNice
  • karanPosted 6 years agoThe network of airtel is really good. My friends really enjoys it
  • Rohit singhPosted 6 years agonic add
  • DevisinhPosted 6 years agoAs a previous Airtel customer, this was an epic fail by Airtel. I say so cause there is ZERO network at my residence, engineers have visited and done their best but the result is still ZERO. So basically both sets of ADs about coverage and the NOW recently added ADs about cell sites does not touch customers like me. The ad may have been awesomely shot, but the relevance to ground reality is zilch. Chettri maybe irritating, but she is doing her job, just like you and me. Am sure she will come in more ads or in the same series now that she is stereotyped. Unless we see her growing her hair and change her image completely, then she will surely come on TV or Films. So good luck to her.
  • anujPosted 6 years agowow its funny ads
  • Malini kPosted 6 years agoIt s really great effort...its show that no network problem all over the India.amazing
  • dineshPosted 6 years agothe ads are good and cover India 's rarest terrain like shimla,pushkar,Shillong .imatpuri.casts are good in their roles .message is clear in each ad.one thing is irritating here about lead girl saying "yaha nahi Hogan"
  • nikithaPosted 6 years agothis airtel ad are good
  • C Rajesh Posted 6 years agoHighly creative hats off to Sasha Chettri.
  • Prakash Posted 6 years agoAds r really cool... They say.. Wherever u go u will get network... And sorry they didn't said u go.. And we provide network... Not on mountains or in jungle... They just say they have a better connectivity...
  • Krishnaveni KPosted 6 years agoIt's an great effort to shot like this and great idea in showing that air tel network can be everywhere. hats up for your effort.
  • rajendraPosted 6 years agoairtel shud give more offers to its customers
  • Sahid ahmedPosted 6 years agoI think India's no1 network I have a good suport
  • RajkumarPosted 6 years agoI need a network where i stay and when am travelling and ad is really awesonmely shot.
  • ankitPosted 6 years agoI would Not go and stay on a mountain top just because the network is good there, whereas the network at where I stay is way below standard. It May have appealed to the audiences staying in non-concrete jungle. Thanks to Number Portability, I switched operators to vodafone
  • virender singh negiPosted 6 years agopoor network of Airtel.
  • dhanraj singh gurjarPosted 6 years agoIt's fabulous
  • SatyavratPosted 6 years agoMy M.P is alway No 1,airtel
  • Itisha KankariyaPosted 6 years agonice videos
  • Menoka DekaPosted 6 years agonice
  • ArchanaPosted 6 years agoAhhh e.g. any where
  • ved prakashPosted 5 years agothe network is only a myth it is not able to provide network even in few areas of Delhi
  • Priyanka GhatalPosted 5 years agoAirtel four G ad this is so nice amazing ad
  • EbenezerPosted 5 years agoAirtel introduced 4G first time in India. I used the Airtel 4G sim. I moved every month to my native and for tour for other states. It always proved it best. They offered many plans for 4G users. It is the one of widest network in India.
  • Melvin TomPosted 5 years agoMind blowing, Boblastic and supercool ad. Really loveed it.
  • Deborah dohlingPosted 5 years agoLol I think the reason she got stereotyped because airtel went out too hard on promoting their 4g services and sometimes unrealistically too .It was like we were babies being forced to eat our meal when we rather have some snacks .The ads wer too in the face and it got to the point of annoyance .One of the ad features Shillong and I'm from Shillong and trusts the services are bad I get only 2g with an E sign and even then it won't connect ,portraying so much confidence in the ad was a downer .Anyway now services are getting better and I rather choose airtel than any else because of the good customer services .
  • Rupasri sarkarPosted 5 years agoNice
  • balraj singhPosted 5 years agogood
  • FIROJALI LASKARPosted 5 years ago4G AIRTEL IS THE BEST NETWORK
  • Subrat MohapatraPosted 5 years agoThe airtel 4g network is unbelievable which give the smartphone perfect network which it need. Now the volte network added by airtel which is beyond description.
  • Piyush kumar mishraPosted 5 years agoThese ad videos are full of exaggeration. I have been Airtel user for past few years but I am facing problems with their network at plain area, forget about having good network over mountains and in forest.
  • Nitin Arnold VictorPosted 5 years ago"Haan thoda over ho gaya hai" Yes the ads are done at really good locations. And I liked the Rajasthan ad "nahi yeh mharo admi hai". But yes these adverts would be enjoyed if the performance was as good in reality as it's being depicted in the ads. But it's nothing but empty promises and misleading boasts, but anyways at least they're not promising 15lakhs, so excused by me still...
  • Sameer KarekarPosted 5 years agonice ads....
  • Sameer KarekarPosted 5 years agomust
  • himanshuPosted 5 years agoAIRTEL ADS AM WACHING ALL
  • T V SathyanarayananPosted 5 years agoAirtel 4G nearly a best as ever
  • ritwikPosted 5 years agoshe is indeed airtel 4g girl. But internet cost is very very high and is very slow.
  • MAUSUMI MAITRAPosted 5 years agook
  • sujit.purkayasthaPosted 5 years agoour family mobile phone having airtel network. 4g is not easily available in all the area. this need improvement by installing more towers.
  • sujit.purkayasthaPosted 5 years agoAIRTEL FOUR G IS A BEST NETWORK PROVIDER IN THE NORTH EAST AS WELL IN THE COUNTRY
  • Tapati PurkayasthaPosted 5 years agoi like airtel
  • sujit.purkayasthaPosted 5 years agothis is a ad of network provider AIRTEL is powerful accross the indian continent
  • sujit.purkayasthaPosted 5 years agoSTRONGEST NETWORK IN ANYWHERE
  • Tapati PurkayasthaPosted 5 years agobest network in india
  • Tapati PurkayasthaPosted 5 years agokashmir to kanyakumari airtel 4g is best
  • sujit.purkayasthaPosted 4 years ago-the ad is awesome but ground reality is different
  • Tapati PurkayasthaPosted 4 years agofour G is not costly
  • Tapati PurkayasthaPosted 4 years agoairtel is the best as per my opinion and experience
  • sujit.purkayasthaPosted 4 years agorecently airtel have a problem in northeast it is failed to provide 4 g
  • Tapati PurkayasthaPosted 4 years agothanks to airtel for his service
  • MAUSUMI MAITRAPosted 4 years agogood info
  • Tapati PurkayasthaPosted 4 years agoNATIONAL COVERAGE MOBILE NETWORK I LIKE IT VERY MUCH
  • Vishal AroraPosted 4 years agoGood network
  • Tapati PurkayasthaPosted 4 years agoAIRTEL BEST PROVIDER
  • sujit.purkayasthaPosted 4 years agoshillong and airtel made for each other
  • NAZMAPosted 4 years agoad is goo d but airtel is costly
  • sujit.purkayasthaPosted 4 years agoairtel hai to life accha
  • sujit.purkayasthaPosted 4 years agoairtel 4g is best
  • sujit.purkayasthaPosted 4 years agoThe Airtel network is better than other provider
  • sujit.purkayasthaPosted 4 years agoAirtel always welcome
  • sujit.purkayasthaPosted 4 years agoAirtel 4g is very favourite
  • sujit.purkayasthaPosted 4 years agoAirtel is superior
  • sujit.purkayasthaPosted 4 years agoAirtel is best
  • sujit.purkayasthaPosted 3 years agoAirtel and india made for each other
  • sujit.purkayasthaPosted 3 years agoAirtel 4 g is faster networks
  • sujit.purkayasthaPosted 3 years agoFurther towers to be increased for best performance
  • sujit.purkayasthaPosted 3 years agoSome places like portblair Airtel 4g not working properly
  • sujit.purkayasthaPosted 3 years agoBest provider
  • sujit.purkayasthaPosted 3 years agoAirtel is great available anytime
  • sujit.purkayasthaPosted 3 years agoAirtel is best
  • sujit.purkayasthaPosted 3 years agoAirtel is covering fro northeast to western ghat and also northern states including south india. It is good network
  • sujit.purkayasthaPosted 3 years agoAirtel signal is strong and available all over india
  • sujit.purkayasthaPosted 3 years agoAirtel India,s net nice
  • sujit.purkayasthaPosted 3 years agoNo 1 provider in india
  • sujit.purkayasthaPosted 3 years agoBest internet option
  • sujit.purkayasthaPosted 3 years agoUsing airtel since long can not Remember.
  • sujit.purkayasthaPosted 3 years agoAll in one brand I like
  • sujit.purkayasthaPosted 3 years agoAirtel is most favourite brand.
  • sujit.purkayasthaPosted 3 years agokhasmir to kanyakumari amd saurasto to imphal airtel service is available. so I like their service
  • sujit.purkayasthaPosted 3 years agoNo controversy Airtel is the best network in india
  • sujit.purkayasthaPosted 3 years agoAirtel is best available in all india including highway
  • sujit.purkayasthaPosted 3 years agoWe are in hill state of northeast getting good network including 4 G .But it does not mean that network in sea and costal area is also good. However in Goa and portblare we get the airtel service. Thank you for the ad.
  • sujit.purkayasthaPosted 3 years agoWe have at least six connections at my family.Really it is best
  • sujit.purkayasthaPosted 3 years agoAirtel 4g is anywhere and everywhere.
  • sujit.purkayasthaPosted 3 years agoI know Airtel service is good .I will not go to sea beaches and hilly city for testing of Airtel .But I know thec4g service is available
  • sujit.purkayasthaPosted 3 years agoThe story shown in ad is really interesting and attracted before choosing sim card. It might have been true as I have not visited pushkar Rajastan.
  • sujit.purkayasthaPosted 2 years agoAirtel is a best brand and is networks and services available in rural area to big cities
  • sujit.purkayasthaPosted 2 years agoAirtel is Airtel and growing fast in India
  • Sonam MohapatraPosted 2 years agoGood advertisement
  • sujit.purkayasthaPosted 2 years agoAp jaha jao uha airtel net milta hai. Really airtel is doing great job for all for connecting remote locality on hills and sea beach.
  • sujit.purkayasthaPosted 2 years agoAll Mobile phones in our families subscribe Airtel and dth also of same brand. Really airtel is great.
  • sujit.purkayasthaPosted 2 years agoAll our families are favour of airtel sim due to its network and too wherever you stay and move. Thanks to airtel
  • sujit.purkayasthaPosted 2 years agoAirtel is a big brand covering such vast area of our country is really a miracle
  • sujit.purkayasthaPosted 2 years agoSome area in Rajasthan village outskirts of alwar no signal of airtel. So it is important for knowledge of airtel authority
  • sujit.purkayasthaPosted 2 years agoI like Airtel I will go to seabeach and also to desert today there for the good signal of airtel.Bit Airtel is different for its name .
  • sujit.purkayasthaPosted 2 years agoBest service provider in india

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