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Nissan's Caravan for Japanese Professionals | Advertising Campaign

Posted 3 months ago

 

No country can function without its labourers and skilled workers. Often overlooked, their work is by no means easy and can be quite beautiful at times. This is the view that Nissan seems to highlight in their new ad. It showcases the people that Nissan’s new caravan utility vehicle will be used by. 

It shows 11 of these unsung heroes, going about their daily routine. From window washers to warehouse workers, it shows us just how skillful they are, each incorporating a certain artform into their lives. Their website contains testimonials from these workers while also inviting others to share their views.

While this ad was showcased in Japan, its message is relevant to India as we have one of the highest populations of skilled and unskilled labourers in the world. It is high time they got the attention and appreciation they deserve.

How do you feel about this ad? Share your thoughts with us!

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104 Comments

  • shafat ahmadPosted 3 months agoWow awsome very nice
  • Dinesh kumar kothari Posted 3 months agooh wow amazing
  • Anupama KAMRAPosted 3 months agoFantastic, well done, worth appreciation
  • Shariful AlamPosted 3 months agoFentastic. Well done
  • Minal BPosted 3 months agoWhoahhh. This is an awe-inspiring AD to show local labourers excel in what they do for a living. Aptly covered and presented by NISSAN, am sure this can be with Indian Labourers for an Indian Brand. To the team that conceived this, take a bow.
  • Ganesh Vasudevan NairPosted 3 months agonice info
  • Rajdeep barmanPosted 3 months agoI never saw like this before
  • BibinPosted 3 months agoWowwwww...Awesome work. Hardwork and unity
  • BinduPosted 3 months agoits realy fabulous
  • Rajesh DagaPosted 3 months agoIts productivities of their labour, indian workmen should cultivate these practice...see the last part of ad 4 pita of 25kgs ( seems to be ) are carried by them but here we see hardly two packets...we should also creat these types of a for our clients
  • saqlainPosted 3 months agoNice work
  • Ravi KLPosted 3 months agoNice one
  • Swapnil PorwalPosted 3 months agoThink ad tells us that Japanese people work with passion, discipline and love.
  • atulPosted 3 months agowow amazing its good working
  • Ganesh Vasudevan NairPosted 3 months agowow!!1
  • Shariful AlamPosted 3 months agoVery good work
  • Dimple ChoudhuryPosted 3 months agoGreat
  • Jimmy JoyPosted 3 months agoGiving credit to the real people, that make any country proud - The Work Force, that's what Nissan has done here. Special skills are used by daily waorkforce to make their routine effective and simple and thus increasing productivity. And to attach the workmanship to its brand is simply a master stroke. Not that Nissan needed any introduction being such a reputed company, but some times even old brands need a little bit of 'marketing push' to make its presence felt. A well conceived ad, complimenting the brand .
  • AmithPosted 3 months agoSuper
  • Yash kapoorPosted 3 months agoGud work
  • Ganesh Vasudevan NairPosted 3 months agosuperb
  • AbudaudPosted 2 months agoFantastic...excellent work
  • priyal poddar Posted 2 months agoAmazing...its good
  • Nikhil ParmarPosted 2 months agoThis shows perfection at its best, pretty awesome and mind blowing.
  • DAKSHAYANIPosted 2 months agoAwesome
  • DAKSHAYANIPosted 2 months agoWhat an amazing!
  • Sucheta GoswamiPosted 2 months agoIt'S good to appreciate the deserving ones. These kind of things motivate them to give their best which is good for them as well as employers
  • swati paniPosted 2 months agogood one
  • AnuragPosted 2 months agoVery nice
  • AnuragPosted 2 months agoToo good
  • Ganesh Vasudevan NairPosted 2 months agonice,wow
  • basant thakurPosted 2 months agowow
  • Swapan PanjaPosted 2 months agoGreat enthusiasm in work , loved the camaraderie shown by japanese worker
  • M CHANGMIPosted 2 months agoWow what a wonderful professional experience it is .....
  • Vipin S BhagatPosted 2 months agoIt is Very Good I Like It....
  • AkshayPosted 2 months agoLiked the most.
  • DpPosted 2 months agoIt shows the quality of labor of Japan.
  • anwar siddiquePosted 2 months agohe he he nice one
  • shyamPosted 2 months agoKya inke labours b aise hi kaam krte hai. Very nice
  • akshay subhash gawadePosted 2 months agowow wondeful
  • NarpatjainPosted 2 months agoSo useful
  • anwar siddiquePosted 2 months agonice@@@
  • Vipin S BhagatPosted 2 months agowow ..
  • saroj kumar rathPosted 2 months agoWow its so nice....
  • saroj kumar rathPosted 2 months agoWow good job...very good
  • Abdur Rehman Posted 2 months agoNice
  • Santoah Kumar NayakPosted 2 months agoFantastic, well done, worth appreciation
  • Man BahadurPosted 2 months agoTrue is right falls wrong
  • Man Bahadur BahadurPosted 2 months agoGod help
  • AmithPosted 2 months agoGood
  • MehjabinPosted 1 month agoIs it real shocked watching video
  • AnuragPosted 1 month agoVery innovative interms of technology amd the service that Nissan is providing. What a balancing and coordination among the people what is more focusing point of the ad. Great products with great materials. Thanks
  • vinodPosted 1 month agonyc
  • Ganesh Vasudevan NairPosted 1 month agomagnificent skills
  • gufranPosted 1 month agovery nice
  • saroj kumar rathPosted 1 month agoAwesome.. very nice
  • KishorePosted 1 month agoIt's very good looking
  • naqi hashmiPosted 1 month agoNice goods
  • Selvi Anand NadarPosted 1 month agoWOW..
  • SYEDAKRAMPosted 1 month agovery attractive work. loved it
  • melvin dsouzaPosted 1 month agowonderfull
  • Ganesh Vasudevan NairPosted 1 month agointeresting
  • RohitPosted 1 month agogood one
  • PrernaPosted 1 month agoSuper
  • nancy salujaPosted 1 month agowow amazing its good working
  • Binu johnPosted 1 month agoperfect
  • abhilashPosted 1 month agoit was nice and innovative like india
  • Sabiya Posted 1 month agoLove it
  • christinePosted 1 month agoVery innovative, great people, great team work, great products. Thanks
  • RomanaPosted 1 month agoAwesome as alwz japan has alwas given new ideas and technology love it superb
  • MADHUMATHI ANDREWSPosted 1 month agoScience beyond imagination. Fantastic
  • MADHUMATHI ANDREWSPosted 1 month agofantastic
  • Amey patilPosted 1 month agolikea proo
  • s praveenPosted 1 month agoawesome creativity
  • anwar siddiquePosted 1 month agoits impresaive an realy thinkable add nice add
  • Nikhil ParmarPosted 4 weeks agoThis is really an good ad exploring the hidden skill or talent of the people, this is what makes an good entertainment is and also have the capability to hold the attraction of the audience. good work .
  • Munna lal johariPosted 4 weeks agoNo work can be completed without the worker whether they are skilled or unskilled.
  • AnushreePosted 4 weeks agoCarry on
  • Anjali PandeyPosted 3 weeks agofunny
  • ANUJ RANAPosted 3 weeks agohahahaha......its tottaly enjoyable way of working
  • srikanthPosted 3 weeks agoamazing art of work
  • V RAJAPosted 3 weeks agoamazing video ..
  • Prayag DaveyPosted 3 weeks agoIts just awesom.. Take a bow... You deserve it... Fantastic AD
  • maniPosted 3 weeks agowow nice
  • Susmita Gour Posted 2 weeks agoWow this is really very inspiring AD to show to our labours that they can improve themselves by watching this inspirational AD.. A wonderful concept of this AD reflected the technology and hardwork of the labours..
  • radhaPosted 2 weeks agoGreat work by the real heroes
  • Madhu GudipatiPosted 2 weeks agoIt really reflects the spirit of the good workmanship and their attitude towards their professionalism.
  • AbheeshtcPosted 2 weeks agoVery nice
  • Manzur IlahiPosted 2 weeks agoFantastic, well done, worth appreciation
  • Prakash bhattraiPosted 2 weeks agoAmazing work..
  • RohitPosted 2 weeks agoAwesome and very unique
  • Harveen KaurPosted 2 weeks agoAwesome
  • Suresh KPosted 1 week agoGreat indeed
  • Yogender SharmaPosted 1 week agoNice culture, it showed a sense of joy in whatever you do.
  • Rahul kalalPosted 1 week agoNic
  • vikas kandariPosted 6 days agoThis is very very awesome
  • Ganesh Vasudevan NairPosted 5 days agoamazing....
  • jagriti mishraPosted 5 days agoAwwww just wowwww
  • NitishPosted 4 days agoThat's amazing very innovative and new techniques for complete work.
  • SharonPosted 4 days agoWatch
  • BinduPosted 4 days agoAWESOME ADD.....
  • sudhirPosted 4 days agofraud site
  • niranjanpolarapuPosted 3 days agoThat's too awesome
  • shubhamPosted 1 day agodirection needed for india,india is a developing superpower.

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