Chupega Toh Bhi Nahin Bachega!
Posted 1 year ago
Hit’s new ad is a hit. I just couldn’t stop myself from writing that.
The ad is targeted at the modern woman, who is extremely particular about her housekeeping etiquette. It makes an emotional appeal to her about the health of her family, especially her child, who is shown as being attended by a doctor. Although she uses the traditional methods of using chalk and keeping the kitchen clean, but they prove ineffective. Cockroaches have their own secret hideouts. There, with that they create the need for the product. Then there is the picture perfect animation of Hit effectively killing such furtive cockroaches.
The doctor telling the mother that it is her own use of traditional methods which is responsible for her child's illness is what hits the nail in the heart.
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