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Tanishq does it right!

Posted 9 years ago

For most Indian sons and daughters who’ve finally ‘come of age’, the first salary holds a soft spot in their hearts. This is not only because they’ve taken their first step toward financial independence, but also, more importantly, because they can now, in some small way, repay their parents for everything they’ve done for their children all their lives. This sentiment of gratitude and warmth is what Tanishq captures brilliantly with this ad. The mood of the festive season, the bond shared by a quintessential nuclear Indian family and the right mix of tradition and culture followed by a young, modern son – this TV commercial captures the essence and the Diwali spirit quite well. 

All of this while sticking to the core communication very clearly – One, that Tanishq is now extremely affordable by youngsters; and two, the size of the gift doesn’t matter. The emotion does.

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7 Comments

  • Nikhil ParmarPosted 9 years agoReally Adorable as it is showing not only the true love between the family but also shows the bonding and creates happiness in the family.
  • Kalachand PanjaPosted 9 years agoAwesome amazing really good impressed like it
  • Puja GuptaPosted 9 years agoNice emotional ad.
  • Swapan PanjaPosted 9 years agoLovely Bonding shown of a family , Mother always have regards for her children liking , so keep her children love on top , simply great , tanishq do help in making mom special, thank tanishq for just making the ad for all those children who keep on the love for mother on top , Simply great.
  • khushal viradiyaPosted 9 years agoAll about love.
  • ASHISH MOREPosted 2 years agoTanishq pulls it of like no other
  • PallaviPosted 2 years agoIt's a mon and son bonding ad. very emotional ad but I like this ad.

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