Coke - Say it with the Bottle
Posted 3 months ago
With summer just around the corner, aerated beverage giant Coca-Cola has just unveiled its #SayItWithCoke campaign here in India. The ad film features Bollywood stars Ranbir Kapoor and Paresh Rawal in a fun scene beside a new label design for the Coke bottle. McCann Worldgroup India has crafted the film and it takes forward the original idea of using Coca-Cola packaging as a medium.
In This TVC we can see that Ranbir presents a bottle printed with "Jaadu Teri Nazar" (in Hindi) to his nosy landlord Paresh Rawal. "Jaadu Teri Nazar" (that literally translates to magical eyes) is a romantic Bollywood number from the early 90s and it plays in the background during the tenant-owner interaction. And no, it's not because of Rawal's magical eyes, but because of him spying on his tenants' activities.
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