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Dumb Ways To Die | Advertising

Posted 5 months ago

As opposed to a boring old public announcement instructing people to not be stupid enough to fall onto the metro tracks, in 2012 McCann decided to take a more interesting route. With a mix of cute morbid animated figures and a catchy tune, they came up with the campaign “Dumb Ways to Die” which became so popular that it bagged the 6 th spot on iTunes globally within 48 hours of its release. 

Besides sending out the message of being careful around trains, the video also did a good job of telling people how not to be dumb, in general. The video went viral and in the following year it was made into a gaming app with the same name. It’s a really fun video, and you can’t help but hum along with the tune. Which do you think is the dumbest way to die, of all those shown in the video? 

What about one not shown in the video?

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25 Comments

  • Phaniraj BhattPosted 5 months agovery creative AD making indeed....although bit lengthy to watch in anticipation of what is this AD all about !
  • Swapnil PorwalPosted 5 months agoI played this game and it is the best game also the funny and knowledge game.
  • Swapnil PorwalPosted 5 months agoThe music of the ad really appealed me the most.
  • Arpan_TrivediPosted 5 months agoGood game with nice message.
  • Chanchal DasPosted 5 months agogreat campgain
  • Jyoti julka sharma Posted 5 months agoThis ad is surely a very brilliant way of spreading a great message and that too with very pleasant rhythm and of course the title is very catchy.selfie le le re is the dumbest way to die . seriously! !!!
  • Kalachand PanjaPosted 5 months agoGood one
  • Jimmy JoyPosted 5 months agoThis is simple but sweet public service message, I liked it and am sharing it.
  • SowmyaPosted 5 months agoNice Ad.. an ad for kids, adults, parents and everybody
  • Minal BPosted 5 months agoFor some , this AD is simply a video showing various types of ways to commit suicide. If this had been shown as a public service message in India, there would have been an uproar against the brand/agency. But common sense tells us that this ad is simply a FUNNY TAKE on how people try to kill them selves knowingly or knowingly and how one can try to avoid this. Making it into a animated film with cute cartoon characters and a catchy song makes this ad more humours and appealing. I personal found this to be very cute.
  • bilalkazikoyla@gmail.comPosted 5 months agoCreative in so many ways :)
  • Shital GuptaPosted 5 months agoCreativity at its best by sharing the meaningful message.
  • sajid silawatPosted 4 months agonice played.
  • amita rgPosted 4 months agoits too long
  • meetPosted 4 months agoi like this game
  • ritesh ranjanPosted 4 months agoi like this ad so much
  • krishnaPosted 4 months agocreative.......................
  • krishnaPosted 4 months agogood
  • Anjali PandeyPosted 4 months agoits a very beautiful presentation to create awareness among people. I have played the 'dumb ways to die' game from which this video is excerpted. its a very cute presentation indeed :)
  • munish kumarPosted 3 months agoit is very best game i want to play this game
  • munish kumarPosted 2 months agoit is very best gmae for our knowledge
  • Ravi KLPosted 2 months agomy kid loves this one all the time i show it he just laughs out load
  • AnuragPosted 1 month agoWorth watching it . :)
  • kavita Posted 4 weeks agoVery creative ad
  • Anupama singhPosted 3 days agoso cute yet so intelligent!!

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