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Posted 2 months ago

 

No country can function without its labourers and skilled workers. Often overlooked, their work is by no means easy and can be quite beautiful at times. This is the view that Nissan seems to highlight in their new ad. It showcases the people that Nissan’s new caravan utility vehicle will be used by. 

It shows 11 of these unsung heroes, going about their daily routine. From window washers to warehouse workers, it shows us just how skillful they are, each incorporating a certain artform into their lives. Their website contains testimonials from these workers while also inviting others to share their views.

While this ad was showcased in Japan, its message is relevant to India as we have one of the highest populations of skilled and unskilled labourers in the world. It is high time they got the attention and appreciation they deserve.

How do you feel about this ad? Share your thoughts with us!

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68 Comments

  • shafat ahmadPosted 2 months agoWow awsome very nice
  • Dinesh kumar kothari Posted 2 months agooh wow amazing
  • Anupama KAMRAPosted 2 months agoFantastic, well done, worth appreciation
  • Shariful AlamPosted 2 months agoFentastic. Well done
  • Minal BPosted 2 months agoWhoahhh. This is an awe-inspiring AD to show local labourers excel in what they do for a living. Aptly covered and presented by NISSAN, am sure this can be with Indian Labourers for an Indian Brand. To the team that conceived this, take a bow.
  • Ganesh Vasudevan NairPosted 2 months agonice info
  • Rajdeep barmanPosted 2 months agoI never saw like this before
  • BibinPosted 2 months agoWowwwww...Awesome work. Hardwork and unity
  • BinduPosted 2 months agoits realy fabulous
  • Rajesh DagaPosted 2 months agoIts productivities of their labour, indian workmen should cultivate these practice...see the last part of ad 4 pita of 25kgs ( seems to be ) are carried by them but here we see hardly two packets...we should also creat these types of a for our clients
  • saqlainPosted 2 months agoNice work
  • Ravi KLPosted 2 months agoNice one
  • Swapnil PorwalPosted 2 months agoThink ad tells us that Japanese people work with passion, discipline and love.
  • atulPosted 2 months agowow amazing its good working
  • Ganesh Vasudevan NairPosted 2 months agowow!!1
  • Shariful AlamPosted 1 month agoVery good work
  • Dimple ChoudhuryPosted 1 month agoGreat
  • Jimmy JoyPosted 1 month agoGiving credit to the real people, that make any country proud - The Work Force, that's what Nissan has done here. Special skills are used by daily waorkforce to make their routine effective and simple and thus increasing productivity. And to attach the workmanship to its brand is simply a master stroke. Not that Nissan needed any introduction being such a reputed company, but some times even old brands need a little bit of 'marketing push' to make its presence felt. A well conceived ad, complimenting the brand .
  • AmithPosted 1 month agoSuper
  • Yash kapoorPosted 1 month agoGud work
  • Ganesh Vasudevan NairPosted 1 month agosuperb
  • AbudaudPosted 1 month agoFantastic...excellent work
  • priyal poddar Posted 1 month agoAmazing...its good
  • Nikhil ParmarPosted 1 month agoThis shows perfection at its best, pretty awesome and mind blowing.
  • DAKSHAYANIPosted 1 month agoAwesome
  • DAKSHAYANIPosted 1 month agoWhat an amazing!
  • Sucheta GoswamiPosted 1 month agoIt'S good to appreciate the deserving ones. These kind of things motivate them to give their best which is good for them as well as employers
  • swati paniPosted 1 month agogood one
  • AnuragPosted 1 month agoVery nice
  • AnuragPosted 1 month agoToo good
  • Ganesh Vasudevan NairPosted 1 month agonice,wow
  • basant thakurPosted 1 month agowow
  • Swapan PanjaPosted 1 month agoGreat enthusiasm in work , loved the camaraderie shown by japanese worker
  • M CHANGMIPosted 1 month agoWow what a wonderful professional experience it is .....
  • Vipin S BhagatPosted 1 month agoIt is Very Good I Like It....
  • AkshayPosted 1 month agoLiked the most.
  • DpPosted 1 month agoIt shows the quality of labor of Japan.
  • anwar siddiquePosted 4 weeks agohe he he nice one
  • shyamPosted 4 weeks agoKya inke labours b aise hi kaam krte hai. Very nice
  • akshay subhash gawadePosted 4 weeks agowow wondeful
  • NarpatjainPosted 4 weeks agoSo useful
  • anwar siddiquePosted 4 weeks agonice@@@
  • Vipin S BhagatPosted 4 weeks agowow ..
  • saroj kumar rathPosted 3 weeks agoWow its so nice....
  • saroj kumar rathPosted 3 weeks agoWow good job...very good
  • Abdur Rehman Posted 3 weeks agoNice
  • Santoah Kumar NayakPosted 3 weeks agoFantastic, well done, worth appreciation
  • Man BahadurPosted 3 weeks agoTrue is right falls wrong
  • Man Bahadur BahadurPosted 3 weeks agoGod help
  • AmithPosted 3 weeks agoGood
  • MehjabinPosted 2 weeks agoIs it real shocked watching video
  • AnuragPosted 2 weeks agoVery innovative interms of technology amd the service that Nissan is providing. What a balancing and coordination among the people what is more focusing point of the ad. Great products with great materials. Thanks
  • vinodPosted 2 weeks agonyc
  • Ganesh Vasudevan NairPosted 2 weeks agomagnificent skills
  • gufranPosted 2 weeks agovery nice
  • saroj kumar rathPosted 2 weeks agoAwesome.. very nice
  • KishorePosted 2 weeks agoIt's very good looking
  • naqi hashmiPosted 2 weeks agoNice goods
  • Selvi Anand NadarPosted 1 week agoWOW..
  • SYEDAKRAMPosted 1 week agovery attractive work. loved it
  • melvin dsouzaPosted 1 week agowonderfull
  • Ganesh Vasudevan NairPosted 1 week agointeresting
  • RohitPosted 1 week agogood one
  • PrernaPosted 3 days agoSuper
  • nancy salujaPosted 3 days agowow amazing its good working
  • Binu johnPosted 3 days agoperfect
  • abhilashPosted 2 days agoit was nice and innovative like india
  • Sabiya Posted 1 day agoLove it

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