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The Flightless win the Lottery

Posted 1 year ago

Washington’s Lottery is a system implemented by the Government of the State of Washington. It was established in 1982, in an attempt to generate revenue through games and lottery programs.

In 2008, Washington Lottery released an advertisement which depicted three ‘flightless’ birds- a chicken, penguin and an emu being strapped in harnesses. Two pilots strap the penguin and the chicken to their torso’s and then take off. An image that stays with the viewer, long after they have seen the video is that of the penguin as it spreads and flaps its wings and enjoys simply being in the air and being able to experience the sheer pleasure of flight.

The emu, due to its size, was not strapped onto a human, it was instead suspended between two gliders. The video ends with the tagline 'Every bird should get to fly'. Accompanied with a gentle strumming of a guitar and humming.

This advertisement won the ‘Silver Lion’ at the 2009 Cannes Lions International Advertising Festival and the ‘Best in Show’ at the 2009 ADDY Awards. The Cannes Lion International Advertising Festival is an annual five-day award ceremony and gala where the advertising and creative communications industry meet to recognise and award the best and most creative in the brand industry.

The ADDY® is a part of the American Advertising Awards. It is one of the most prestigious advertising awards in the United States. It is known for its unique three-tiered approach. The winners are first awarded in the local Club round, they then advance to the regional district round and finally, the winners of the district ADDY® enter the national level.

The advertisement is a creative treasure, with the use of subtle music and great imagery. On National Birds Day, we at Adytude remember and appreciate the creativity and cinematography of the Birds Ad.


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  • JEEVITHA Posted 1 year agoWow super ad I like it very much because which bird they cannot fly but this ad all birds are fly its very motivated good....
  • Tapati PurkayasthaPosted 1 year agothis information is good
  • sujit.purkayasthaPosted 1 year agoI like the contents of ad
  • Kanika ShriyanPosted 1 year agoVery well conceived AD which also acts like inspiration to HELP OTHERS who are in need of it. The agency got everything right with the AD and am sure the client was pleased to have an award winning AD. Such ADs give longevity in regards to brand reCall. Loved it. ????????????????????????
  • Nisha SharmaPosted 1 year agoA good concept and an innovative idea. The key message is worth appreciating.
  • Narendra singhPosted 1 year agoGood
  • Prince kumarPosted 1 year agoSupber
  • Prince kumarPosted 1 year agoWe should try once
  • Prince kumarPosted 1 year agoTry is the taste
  • Prince kumarPosted 1 year agoWe have to try
  • Prince kumarPosted 1 year agoCool
  • Prince kumarPosted 1 year agoZabardast
  • Virendra kumarPosted 1 year agothis ad is very beutyfull
  • Anil Kumar kannojePosted 1 year agoGood concept.
  • Tapati PurkayasthaPosted 1 year agovery nice
  • MadhupujarPosted 1 year agogood video
  • Shrinjoy GoswamiPosted 1 year agoawesome info
  • AbhishekPosted 1 year agoAmazing video
  • PushparajPosted 1 year agoWow! what an ad to remember!
  • Debashis Ghosh Posted 1 year agoyou know the most interseting message I got from this ad is you can't keep anyone in prison and everyone has right to do what he/she wants . Similarily birds have desire to fly . Let them free to fly
  • Ch. Gopi Kishan RaoPosted 1 year agovery Nice.
  • biswajit dasPosted 1 year agowow very bird urna nahi janta usko ek motivate kr rahi ho.its a really good
  • deep kumarPosted 1 year agoNice
  • Piyush chouhanPosted 1 year agovery nice so awsome
  • AjitmishraPosted 1 year agoThis vedio is so good !
  • aditya kumar vermaPosted 1 year agoLoking nice
  • Aditya singhPosted 1 year agoThis ad is like informataion
  • sujit.purkayasthaPosted 1 year agoamazing ad
  • Virendra kumarPosted 1 year agoNICE AD
  • Riyana ShekhPosted 1 year agoThis information liked ad
  • ArafathPosted 1 year agoNice
  • MAUSUMI MAITRAPosted 1 year agonice
  • Dibyendu RanaPosted 1 year agoNice
  • Sunil meenaPosted 1 year agoNice
  • Tapati PurkayasthaPosted 1 year agonice ad
  • Naiyara Syed Posted 1 year agoFly me high as big as sky....
  • Tapati PurkayasthaPosted 1 year agoNice
  • sujit.purkayasthaPosted 1 year agothe lottery is always a luck.
  • sujit.purkayasthaPosted 1 year agoAMAZING AD SURE TO GET TOP
  • Tapati PurkayasthaPosted 1 year agoLottery is your luck
  • Happy PatelPosted 1 year agoSuch a nice concept that delivers Goodwill, and kindness.
  • Tapati PurkayasthaPosted 1 year agogreat ad
  • VishalPosted 1 year agoVery interesting
  • VishalPosted 1 year agoNice video
  • sujit.purkayasthaPosted 1 year agoit is necessary to try once
  • Tapati PurkayasthaPosted 11 months agoTHE MASSAGE IS AWESOME
  • sujit.purkayasthaPosted 11 months agonice
  • NAZMAPosted 10 months agoamazing concept
  • sujit.purkayasthaPosted 9 months agoit is an interesting ad regarding the lottery.
  • sujit.purkayasthaPosted 2 months agoAn innovative and best ad
  • sujit.purkayasthaPosted 2 weeks agoA good idea
  • sujit.purkayasthaPosted 2 weeks agoNice


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