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Jingles that live forever

Posted 1 year ago

Almost 9.4 crore people in India tune into radio everyday. Radio Advertising is as old as radio broadcast in itself. It was in the 1930’s and 1940’s that there was increase in the advertisements on radio as it became a common platform for mass communication. We all remember old radio jingles we still hum to. On World Radio Day we at adytude have rounded up some of our favourite jingles to create that feeling of nostalgia which we now associate with these ads.

1. Nirma

Dhood si Safedi’

The now iconic jingle for washing powder Nirma is etched into the memories of almost every Indian. We don’t need to watch the television ad with the young girl in a white dress dancing across the screen. You just need that one annoying friend to start with ‘Dhood si Safedi, Nirma se aai …. Sab ki Pasand Nirma’

2. Airtel

'Har ek friend zaroori hota hai'

Airtel has had many campaigns but none of them have been as catchy as the 2011 Har ek friend zaroori hota hai. The jingle caught on and suddenly everyone was not just singing it but humming it to their friends. Chai ke liye jaise toast hota hai…. Vaise har ek friend zaroori hota hai

3. Close Up

'Kya aap close-up karte hain?'

We all remember the close up ads where the pretty girl always fell for the guy at the billiards table who would laugh freely, showing off his perfect white teeth. But more than the ad, we remember the jingle which played on our radios. kya aap close-up karte hain?ya duniya se darte hain?aur penalty bharte hain?aap close-up kyon nahi karte hain?

4. Pepsi

'Be my lover bubbly' 

Our favourite fizzy drink stayed on everyone's mind after Pepsi launched the catchy, some would say flashy ad featuring lips chasing a bottle of pepsi. The jingle which came on every radio channel for months became a beloved song to sing to any drink while consuming it. Oye bubbly oye ye bubbly

5. Ponds

‘Googly woogly wooksh'

The next jingle actually made an exclusive come-back on 92.7 BigFM in 2016. Pond’s ‘googly woogly wooksh’ became a popular tune for people to hum, sing and repeat constantly, especially when trying to pinch someone's cheeks.


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  • Tapati PurkayasthaPosted 1 year agoall these ads are brilliant
  • aditya kumar vermaPosted 1 year agoWaah!!!
  • sujit.purkayasthaPosted 1 year agopond is a best and oldest cream
  • sujit.purkayasthaPosted 1 year agonirma also good detergent
  • rohanPosted 1 year agogood ads
  • Tapati PurkayasthaPosted 1 year agopepsi is a global drink
  • Tapati PurkayasthaPosted 1 year agoclose up is also a different taste
  • RAJUL SINGH CHOUHANPosted 1 year agovery nice
  • SHADAB AHMEDPosted 1 year agoI FULL AGREE with you
  • sujit.purkayasthaPosted 1 year agoThe old is gold.
  • sujit.purkayasthaPosted 1 year agoThe ad is good and coservative
  • sujit.purkayasthaPosted 1 year agoPepsi is a. International brand
  • sujit.purkayasthaPosted 1 year agothe old days are returning with modern equipment like smart tv etc
  • sujit.purkayasthaPosted 1 year agopond is still genuine brand
  • sujit.purkayasthaPosted 1 year agopond is gold and oldest face cream
  • sujit.purkayasthaPosted 1 year agogood ads
  • sujit.purkayasthaPosted 1 year agoI like the ad
  • sujit.purkayasthaPosted 1 year agoAirtel sense accha
  • Tapati PurkayasthaPosted 1 year agoI like airtel
  • Tapati PurkayasthaPosted 1 year agoVery much interesting ad
  • sujit.purkayasthaPosted 1 year agoAirtel best
  • sujit.purkayasthaPosted 1 year agoClassic ad
  • sujit.purkayasthaPosted 1 year agoAll are good ads
  • sujit.purkayasthaPosted 1 year agoAll are very common items
  • EmranPosted 1 year agoHmm
  • NaveenPosted 1 year agoBrilliant
  • sujit.purkayasthaPosted 1 year agonow the days of FM . but ads are good
  • Tapati PurkayasthaPosted 1 year agoPOND IS VERY OLD AND FAVOURATE
  • Happy PatelPosted 1 year agoSuch jingles are the best part of any advertising It gives a cute and sweet image of a brand. They make it Differently different.!
  • sujit.purkayasthaPosted 1 year agooldest and best cream
  • sujit.purkayasthaPosted 1 year agoAirtel network is best
  • sujit.purkayasthaPosted 1 year agoPepsi is a global drink
  • Tapati PurkayasthaPosted 1 year agoclose up is a good toothpaste
  • Tapati PurkayasthaPosted 1 year agoairtel is best in northeast
  • VishalPosted 1 year agoI like Ponds cream
  • VishalPosted 1 year agoPepsi is my favourate brand
  • sujit.purkayasthaPosted 10 months agopond is a oldest cream
  • sujit.purkayasthaPosted 10 months agopepsi is a global drink
  • sujit.purkayasthaPosted 9 months agoclose up is a good paste
  • sujit.purkayasthaPosted 9 months agoairtel is giving best service
  • sujit.purkayasthaPosted 9 months agopond also a good face cream
  • sujit.purkayasthaPosted 8 months agopepsi is an international drink
  • sujit.purkayasthaPosted 6 months agoawesome
  • sujit.purkayasthaPosted 6 months agoPepsi I like
  • Anmol ThakurPosted 5 months agoNirma Ya Its Funny ... "Doodh Si Safedi Nirma Se Aye Rnageen Kapda Bhi Khil Khil Jaye Sabki Pasad Nirma - Washing Powder Nirma"
  • Tapati PurkayasthaPosted 4 months agoVery good ads
  • sujit.purkayasthaPosted 4 months agoPond is oldest and softest
  • sujit.purkayasthaPosted 4 months agoNormal is old and it was good
  • Tapati PurkayasthaPosted 3 months agoPond is familiar to all
  • sujit.purkayasthaPosted 1 month agoAll are equally good in their catagory
  • FRANCIS ONYEAMA Posted 2 weeks agoPepsi is good and airtel is my best line
  • FRANCIS ONYEAMA Posted 2 weeks agoAll this ad is very awesome, I love them all
  • sujit.purkayasthaPosted 2 weeks agoPond is favourite for indian middle aged women
  • sujit.purkayasthaPosted 2 weeks agoClose up have a different taste


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