AD CHIVES

Take a walkthrough of our AD Chives and revisit some of the most impactful advertisements of all time! This collection will bring back so many memories! 

 

Adchives: Classic ads we still enjoy watching and sharing

Posted 1 week ago

Washington’s Lottery is a system implemented by the Government of the State of Washington. It was established in 1982, in an attempt to generate revenue through games and lottery programs.

In 2008, Washington Lottery released an advertisement which depicted three ‘flightless’ birds- a chicken, penguin and an emu being strapped in harnesses. Two pilots strap the penguin and the chicken to their torso’s and then take off. An image that stays with the viewer, long after they have seen the video is that of the penguin as it spreads and flaps its wings and enjoys simply being in the air and being able to experience the sheer pleasure of flight.

The emu, due to its size, was not strapped onto a human, it was instead suspended between two gliders. The video ends with the tagline 'Every bird should get to fly'. Accompanied with a gentle strumming of a guitar and humming.

This advertisement won the ‘Silver Lion’ at the 2009 Cannes Lions International Advertising Festival and the ‘Best in Show’ at the 2009 ADDY Awards. The Cannes Lion International Advertising Festival is an annual five-day award ceremony and gala where the advertising and creative communications industry meet to recognise and award the best and most creative in the brand industry.

The ADDY® is a part of the American Advertising Awards. It is one of the most prestigious advertising awards in the United States. It is known for its unique three-tiered approach. The winners are first awarded in the local Club round, they then advance to the regional district round and finally, the winners of the district ADDY® enter the national level.

The advertisement is a creative treasure, with the use of subtle music and great imagery. On National Birds Day, we at Adytude remember and appreciate the creativity and cinematography of the Birds Ad.

9

Likes /

3

Favourites
This conversation is missing your voice. Please Log In to comment.

Leave a comment

Your comment submission is in progress....please wait...

Thank You. Your comment is successfully posted.

Disclaimer: Repetitive or profane comments will be deleted by the moderator


17 Comments

  • JEEVITHA Posted 1 week agoWow super ad I like it very much because which bird they cannot fly but this ad all birds are fly its very motivated good....
  • Tapati PurkayasthaPosted 1 week agothis information is good
  • sujit.purkayasthaPosted 1 week agoI like the contents of ad
  • Kanika ShriyanPosted 1 week agoVery well conceived AD which also acts like inspiration to HELP OTHERS who are in need of it. The agency got everything right with the AD and am sure the client was pleased to have an award winning AD. Such ADs give longevity in regards to brand reCall. Loved it. ????????????????????????
  • Nisha SharmaPosted 1 week agoA good concept and an innovative idea. The key message is worth appreciating.
  • Narendra singhPosted 1 week agoGood
  • Prince kumarPosted 1 week agoSupber
  • Prince kumarPosted 1 week agoWe should try once
  • Prince kumarPosted 1 week agoTry is the taste
  • Prince kumarPosted 1 week agoWe have to try
  • Prince kumarPosted 1 week agoCool
  • Prince kumarPosted 1 week agoZabardast
  • Virendra kumarPosted 2 days agothis ad is very beutyfull
  • Anil Kumar kannojePosted 2 days agoGood concept.
  • Tapati PurkayasthaPosted 1 day agovery nice
  • MadhupujarPosted 15 hours agogood video

TRENDING VIDEOS

The Add Hope Bucket By KFC

Posted 2 years ago

582 Likes / 233 Favourites / 529 comments

Neeti Palta wants to know where the fat women are?

Posted 4 years ago

183 Likes / 99 Favourites / 165 comments

Women Empowerment in Ads

Posted 3 years ago

208 Likes / 127 Favourites / 233 comments

TAGS

MORE FROM AD CHIVES

© NFX Digital Pvt. Ltd. 2019