Take a walkthrough of our AD Chives and revisit some of the most impactful advertisements of all time! This collection will bring back so many memories! 


Adchives: Classic ads we still enjoy watching and sharing

Posted 5 months ago

Almost 9.4 crore people in India tune into radio everyday. Radio Advertising is as old as radio broadcast in itself. It was in the 1930’s and 1940’s that there was increase in the advertisements on radio as it became a common platform for mass communication. We all remember old radio jingles we still hum to. On World Radio Day we at adytude have rounded up some of our favourite jingles to create that feeling of nostalgia which we now associate with these ads.

1. Nirma

Dhood si Safedi’

The now iconic jingle for washing powder Nirma is etched into the memories of almost every Indian. We don’t need to watch the television ad with the young girl in a white dress dancing across the screen. You just need that one annoying friend to start with ‘Dhood si Safedi, Nirma se aai …. Sab ki Pasand Nirma’

2. Airtel

'Har ek friend zaroori hota hai'

Airtel has had many campaigns but none of them have been as catchy as the 2011 Har ek friend zaroori hota hai. The jingle caught on and suddenly everyone was not just singing it but humming it to their friends. Chai ke liye jaise toast hota hai…. Vaise har ek friend zaroori hota hai

3. Close Up

'Kya aap close-up karte hain?'

We all remember the close up ads where the pretty girl always fell for the guy at the billiards table who would laugh freely, showing off his perfect white teeth. But more than the ad, we remember the jingle which played on our radios. kya aap close-up karte hain?ya duniya se darte hain?aur penalty bharte hain?aap close-up kyon nahi karte hain?

4. Pepsi

'Be my lover bubbly' 

Our favourite fizzy drink stayed on everyone's mind after Pepsi launched the catchy, some would say flashy ad featuring lips chasing a bottle of pepsi. The jingle which came on every radio channel for months became a beloved song to sing to any drink while consuming it. Oye bubbly oye ye bubbly

5. Ponds

‘Googly woogly wooksh'

The next jingle actually made an exclusive come-back on 92.7 BigFM in 2016. Pond’s ‘googly woogly wooksh’ became a popular tune for people to hum, sing and repeat constantly, especially when trying to pinch someone's cheeks.


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  • Tapati PurkayasthaPosted 5 months agoall these ads are brilliant
  • aditya kumar vermaPosted 4 months agoWaah!!!
  • sujit.purkayasthaPosted 4 months agopond is a best and oldest cream
  • sujit.purkayasthaPosted 4 months agonirma also good detergent
  • rohanPosted 4 months agogood ads
  • Tapati PurkayasthaPosted 4 months agopepsi is a global drink
  • Tapati PurkayasthaPosted 4 months agoclose up is also a different taste
  • RAJUL SINGH CHOUHANPosted 4 months agovery nice
  • SHADAB AHMEDPosted 4 months agoI FULL AGREE with you
  • sujit.purkayasthaPosted 4 months agoThe old is gold.
  • sujit.purkayasthaPosted 4 months agoThe ad is good and coservative
  • sujit.purkayasthaPosted 4 months agoPepsi is a. International brand
  • sujit.purkayasthaPosted 4 months agothe old days are returning with modern equipment like smart tv etc
  • sujit.purkayasthaPosted 4 months agopond is still genuine brand
  • sujit.purkayasthaPosted 4 months agopond is gold and oldest face cream
  • sujit.purkayasthaPosted 3 months agogood ads
  • sujit.purkayasthaPosted 3 months agoI like the ad
  • sujit.purkayasthaPosted 3 months agoAirtel sense accha
  • Tapati PurkayasthaPosted 3 months agoI like airtel
  • Tapati PurkayasthaPosted 3 months agoVery much interesting ad
  • sujit.purkayasthaPosted 3 months agoAirtel best
  • sujit.purkayasthaPosted 3 months agoClassic ad
  • sujit.purkayasthaPosted 3 months agoAll are good ads
  • sujit.purkayasthaPosted 3 months agoAll are very common items
  • EmranPosted 2 months agoHmm
  • NaveenPosted 2 months agoBrilliant
  • sujit.purkayasthaPosted 2 months agonow the days of FM . but ads are good
  • Tapati PurkayasthaPosted 2 months agoPOND IS VERY OLD AND FAVOURATE
  • Happy PatelPosted 2 months agoSuch jingles are the best part of any advertising It gives a cute and sweet image of a brand. They make it Differently different.!
  • sujit.purkayasthaPosted 2 months agooldest and best cream
  • sujit.purkayasthaPosted 2 months agoAirtel network is best
  • sujit.purkayasthaPosted 2 months agoPepsi is a global drink
  • Tapati PurkayasthaPosted 2 months agoclose up is a good toothpaste
  • Tapati PurkayasthaPosted 2 months agoairtel is best in northeast
  • VishalPosted 1 month agoI like Ponds cream
  • VishalPosted 1 month agoPepsi is my favourate brand


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