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Will you #ShareTheLoad?

Posted 2 years ago

We all grew up in traditional Indian homes, where we saw women manage household chores every day. It seems to be a trend that has become so ingrained over the generations that we don’t even realize it. But the winds of change are now blowing. We have come a long way from certain cultural and social norms that limited women in a lot of ways earlier. Be it doctors, sports personalities, musicians or any other profession for that matter, women are at the forefront of every field! Long forgotten are the days when taking care of a home was not considered a “man’s job.”

The latest Ariel ad stands by the spirit of equality and salutes all women for their hard work that often goes unnoticed. This TVC showcases a father who visits his daughter at her home. He notices how his little girl is juggling between work, children, food and some household tasks. For the first time, his observation really opens his eyes to a reality he has lived himself. He sends her a heart-warming letter apologizing for being the kind of man who never got involved in helping around the house and equally sharing the load with her mother. He says sorry for not even realizing how tough it must have been. For how many times he pretended to be busy with work to dodge little jobs around the house. He talks about how men don’t even know these little things amount to a ton of burden on their better halves. He finishes his letter to his daughter with a promise to bring about a change, starting with himself.

After its release on Feb 19th, this film has gone viral on social media platforms with over 2.6 million views on Facebook alone. A lot of recognition has been given to this ad from all sections of society. Ariel has truly outdone itself.

It’s high time we all #ShareTheLoad.    

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86 Comments

  • Swapnil PorwalPosted 2 years agoI saw the ad and it is really amazing ad and it is the best ad I think. It broadens our mind and feels us the women also have dreams to achieve and we must respect them equally.
  • ashwani sharmaPosted 2 years agoRespect women ... Women are as equal as to men :)
  • swapnilPosted 2 years agoits really amazing
  • rickenPosted 2 years agoinspiring ade respect to women
  • Sumit Chauhan Posted 2 years ago#ShareTheLoad I am watching this kind of great ad after a long time.Everything about this ad is mesmerizing and inspiring. The way the father of the girl is watching all the things happening around him and explaining it.I have never seen this in any other ad and the lesson that we learn from this ad makes it more beautiful.
  • MITESHPosted 2 years agoWomen are the most important part of every house and every man. So, respect women and share their day to day chores. It will give you a different kind of pleasure and happiness.
  • Parul Gupta Posted 2 years agoAnother great ad .really a work of appreciation
  • Krishnendu MalakarPosted 2 years agoYes, this ad indicate absolutely right thing.
  • Amit Gupta Posted 2 years agoTrue and very good ad.
  • amita rgPosted 2 years agogood ad to feel that man and women are equal to do all work together
  • sheeruPosted 2 years agoGood one. Women are the Best creations of God
  • Devang RathodPosted 2 years agosuperb
  • hiren jariwalaPosted 2 years agoRespect woman, care her She is role model of our life n family
  • Rajesh JainPosted 2 years agoAmazing and brilliant ad,with nice story concepts
  • Mukthadeer Ahmad QaziPosted 2 years agoReally Amazing ........ Ad
  • Naina WadhvaniPosted 2 years agoLovely ad of Daughter father love
  • Amit Gupta Posted 2 years agoVery nice and great ad. It's relevant for today.
  • zeeshanPosted 2 years agoReally very amazing
  • Megha modiPosted 2 years agoWomen should be respected as of men
  • Rajesh JainPosted 2 years agoRespect our women's any where in office,on the roads,train,bus and malls coz our mother is also a women really brilliant ad.
  • Ganesh Vasudevan NairPosted 2 years agoyes such ad;s must be regularly shown to people becoz it helps to convey the message to the people easily and also it help ad industry much
  • Rishi ModiPosted 2 years agowomen should be respected equally
  • Megha modiPosted 2 years agoWomen shoulted
  • Sapna agarwalPosted 2 years agoInspiring Ad. Teaches values of our lives. Everybody are equal , either man or woman. Both should help each other in their work.
  • PoojaPosted 2 years agoBeautiful advertisement Ariel Share the load
  • Alex Guia RebelloPosted 2 years ago#ShareTheLoad this ad is not only mesmerizing and but inspiring. The father-in-Law helps his Wife and expects his son to do the same the lesson that we learn from this ad makes it all more inspiring
  • Megha SonuPosted 2 years agoTrue and very good ad.
  • sagar reddyPosted 2 years agoto simply say we need to respect women who manage all house hold works..
  • Md Arsad AyubPosted 2 years agoWow heart touching. Think it.......
  • Megha SonuPosted 2 years agowomen should be respected
  • D.R .AVHADPosted 2 years agothe father is understanding which i think is the actual message of the ad they want to change the ''stereotypical image'' of women in our society
  • SonuPosted 2 years agoAmazing
  • mayur tandonPosted 2 years agoa very fine way of advertising ,the brand always lands on a positive side in the minds of the viewer when they touch the right note ,this was from a strictly management standpoint ,now from a social standpoint yes this ad is very appropriate for our current situation its addressing the right issue .. !!
  • DevisinhPosted 2 years agorespect women, they are also human :)
  • vignesh RpsPosted 2 years agoGkkdhkg
  • Sunita AgrawalPosted 2 years agoIts very relevant to my family
  • manu Posted 2 years agoI saw the ad yes we cum across that women do all works across the lke she can be a doctor, lawyer, driver , bank manager , house wife .... she cn manage out side and inside home she cum up wth dream and she will make it sucess and ad of ariel is not only made women nyc line ....
  • hemantPosted 2 years agoNice
  • LiyakataliPosted 2 years agogood add
  • Kaushik Chandra MedhiPosted 2 years agoA Great message to raise
  • Swapnil PorwalPosted 2 years agoNow women are the important assets of our society.
  • Lisharani DhalPosted 2 years agoIts absulatly ryt..very nice add...
  • Dipika ParialPosted 2 years agoIts an awesome ad. We talk about gender equality etc. but now its high time to execute that in real life as well.
  • kishalayaPosted 2 years agonice....wonderful....great...
  • khushalbhai viradiyaPosted 2 years agoIts superb. I am fully agree with ads.
  • KrishaPosted 2 years agorespects to women
  • asgarPosted 2 years agovery gud
  • deepak rawatPosted 2 years agoone of the best add
  • Arun KumarPosted 2 years agoNice
  • Ekta GoenkaPosted 2 years agoVery good ad its change the attitude of man both must share work for happy family
  • Murali Posted 2 years agoAwesome :)
  • yaman asadPosted 2 years agoI LOVE THIS AD
  • atik isafPosted 2 years agoPathetic idea for this product the idea ws off track rather than giving a spot to the product
  • jyothiPosted 2 years agoWHERE THE WOMEN TREATS DEVOTIONAL IT IS THE LIVING PLACE OF GOD
  • AmanPosted 2 years agoya
  • ShellyPosted 2 years agoThis add is simply awesome. India needs these type of more adds to motivate our patriarchal society.
  • KRISHNAIAHPosted 2 years agoReal situation in present
  • Kannan V HPosted 2 years agoVery very good and meaning full ad
  • U KPosted 2 years agoTouching the emotional chord of Indian mind. :)
  • ThangavelPosted 2 years agoThis was a nice Ad
  • Swapnil PorwalPosted 2 years agoAriel ad is the one which convey the most beautiful message.
  • Minal BPosted 2 years agoLovely, feel good ad with a powerful message. But things have changed a lot, atleast during my generation. My Father may have not helped my mother but my Husband sure does help me in Washing,Cleaning,HoyseholdChores and sometimes even Cooking. But for those household, where such a thing is a new experience, this ad will make all the men share the load...in all matters. But I am sure, looking at the end result, the wife will definitely say "Aap rehne dijiye, main karloongi" . But practice makes man perfect, Literally Speaking.
  • krishnaPosted 2 years agoNice ad.............................
  • munish kumarPosted 1 year agorespect women
  • jomon josephPosted 1 year agoBeautiful message
  • shubhamPosted 1 year agoThe latest Ariel ad stands by the spirit of equality and salutes all women for their hard work that often goes unnoticed. This TVC showcases a father who visits his daughter at her home. He notices how his little girl is juggling between work, children, food and some household tasks. For the first time, his observation really opens his eyes to a reality he has lived himself. He sends her a heart-warming letter apologizing for being the kind of man who never got involved in helping around the house and equally sharing the load with her mother. He says sorry for not even realizing how tough it must have been. For how many times he pretended to be busy with work to dodge little jobs around the house. He talks about how men don’t even know these little things amount to a ton of burden on their better halves. He finishes his letter to his daughter with a promise to bring about a change, starting with himself.
  • AkankshaPosted 1 year agoGreat Work Ariel ! I really like this types for ad to giving a message to society. It is social duty of all brand to serve their society , to promote their society towards a new age of living and help to understand society to stop following blindly social norms which limited any one particular race of people. # Ariel # Great devotion # heads off #
  • MamtaPosted 1 year agoEmotional ad
  • RiyaPosted 1 year agoBest ad seen so far🙌people in our country still have to change their behaviours and attitudes created by old generations that men don't do housework. This ad reflects that. Equality in sharing house chores should be encouraged and the new gen parents should instill such habits in their children. Indian children are following all western habits soo why not this one...positively. More such product related ads are welcome. Educating public through such ads is one of the best forms to encourage living instances.
  • C Rajesh Posted 1 year agoObviously, that was a situation that needed to change.
  • krishnaveniPosted 1 year agoHeart touching ad. every women need a hubby who helps her in everything. love this ad. Ariel does magic
  • rajendraPosted 10 months agolove this ad
  • NGASHEPAM BINOD KUMAR SINGHPosted 10 months agonice ad hat off to the advertiser for meaningful ad
  • NGASHEPAM BINOD KUMAR SINGHPosted 10 months agonice video..hat off to the prensentation of the advertiser for such meaningful ad
  • virender singh negiPosted 8 months agoMutual understanding from both sides and always respect women,.
  • Krishnaveni KPosted 8 months agolove this as many times as am seeing.............. really concept is superb
  • BareaPosted 8 months ago#sharetheload is the best hashtag ever felt or found ..... we really need to be helpful...only not to those whom we know bt to evryone
  • Krishnaveni KPosted 8 months agosuperb ad and loving it
  • JYOTI BORAPosted 7 months agoWomen are the most important part of every house and every man. So, respect women and share their day to day chores. It will give you a different kind of pleasure and happiness.
  • Priyanka GhatalPosted 6 months agoNice concept respect this ad beautiful idea #ShareTheLoad
  • EbenezerPosted 5 months agoWow wow wow wow wow wow wow... What a AD... I never seen this AD. One of the best AD in my life. Definitely if you see this ad, it change your attitude.
  • Melvin TomPosted 5 months agoI also agree with share the load. Nice campaign. Keep going.
  • balraj singhPosted 4 months agogood
  • RahulPosted 3 months agothe best add i ever seen
  • Sameer KarekarPosted 2 months agono words
  • vikas singh ranaPosted 1 month agowow its great idea and worthy of praise.

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