ADS WITH A CAUSE

Discover a world of advertisements that aim to spread a positive message and build awareness in society! Because, sometimes the focus isn’t on selling a product but on bringing to light more prominent social issues that concern the masses!

 

Unicef - Tap Project

Posted 12 months ago

 

UNICEF or The United Nations Children’s Emergency Fund in 2007 launched their Tap Project which aims at trying to bridge the gap among the inequalities that exists in the world. On one hand, children struggle to get a glass of drinking water, while on the other, there is the privileged lot that is unable to take their eyes and hands of their smart phones, taking for granted almost everything around them, especially something as small in their world as a glass of water.

The sponsors of this project pledged to donate a $1 for every minute one can go without touching their phone. Their goal is to try and encourage people to put down something material, which has come to rule their world, and by doing this will grant children access to what is the most basic and vital need of all, water.

What do you think about this campaign? How long do you think you could last without touching your smart phone, while knowing on the other end of the line someone is benefitting immensely, just by you putting your social life on hold for a while.

Do you think such a campaign would work in a place like India, where lack of clean drinking water is only one of the many basic necessities millions are deprived of everyday? 

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59 Comments

  • Subrat Kumar SahuPosted 12 months agoawesome
  • rickenPosted 11 months agoinspiring and supportive
  • K SaikiranPosted 11 months agoI understood the thing. But i didnt get how they are going to provide water for them.
  • Shamsheer KhanPosted 11 months agoSuperb
  • deepaPosted 11 months agoClean drinking water is more important than mobile phone,good initiative
  • SaiPosted 11 months agoWow nice
  • Swapnil PorwalPosted 11 months agoThis ad realize me that you can use your smartphone to make something good to other in the world where people can't afford water and also I make some contributions also to the persons who want that thing. I love to take this challenge and also tell other to take that challenge also.
  • deepaPosted 11 months agoinnovative and amazing project
  • thatikonda.rajeshPosted 11 months agogreat and very enthusiastic super
  • Rishi ModiPosted 11 months agoAwesome and supporting
  • Tanishq.A. JainPosted 11 months agogreat thought :)
  • Dr. Anil GuptaPosted 11 months agoInteresting ad.
  • Swapnil PorwalPosted 11 months agoBest ad campaign, which changes people life.
  • Lisharani DhalPosted 11 months agoits so good
  • virendraPosted 11 months agoUNICEF is doing a great work
  • Chanchal DasPosted 11 months agoVery Nice Ad for Children development and educational things..
  • ROHIT KUMAR Posted 11 months agoAmazing and superior
  • Shruti Gupta Posted 11 months agoSure we can do that in india as we have lot of youngster who would actually like to help keeping aside our phones,, we need to show our unity and fight for a cause..our little step can actually help people in a big way✌🏻️
  • manojPosted 11 months agoGreat opportunity for the peoples who unable to fulfill their basic needs
  • TarunPosted 11 months agoGood
  • ShyamPosted 11 months agoAwesome
  • Chanchal DasPosted 11 months agoMost creative
  • AmanPosted 11 months agoliked
  • Rahul kalalPosted 11 months agoI like this all add
  • Megha DmPosted 11 months agoA really convincing and well done ad! It made me actually go to the site and check it out.
  • vaibhav kumarPosted 11 months agoI concern with them
  • Arpan_TrivediPosted 11 months agoLack of potable water is a big problem and the ironey is that at the same time we waste lots of water for no reason...hence such ads should have more frequency so that people unite in public interest.
  • RAJAT PURIPosted 10 months agoi love these concept like ice bucket challenge these challenge actually work and make big difference and make more money for those they nead it
  • Rahul kalalPosted 10 months agoNice
  • Minal BPosted 10 months agoWill be enrolling for this, this will surely help make a concious effort of not touching my phone every other second thus eliminating my habit and helping some poor kid get Clean Drinking Water. Wonderful, isn't it?
  • ANUJ RANAPosted 10 months agoNice iniciative ....
  • NagajyothiPosted 10 months agovery unique
  • jagriti mishraPosted 10 months agoWowww just amazing
  • giriPosted 10 months agoyes
  • jagdishgargPosted 10 months agowater is life every body knows it.
  • KAUSHIK GARAIPosted 10 months agoinspiring
  • ChinniPosted 10 months agoReally awesome
  • Sunil JainPosted 10 months agoawesome
  • avtar singhPosted 10 months agoGood cause , please please please save water....
  • vaibhav kumarPosted 10 months agoVery concerned
  • jagannath beheraPosted 10 months agoawesome
  • Anil Kumar SadaranganiPosted 10 months agoI understood the thing. But i didnt get how they are going to provide water for them.
  • priyal poddar Posted 10 months agoAmazing ad campaign which can change people life
  • manoj kumar bekalPosted 10 months agoliked
  • jagannath beheraPosted 10 months agosuper
  • jagannath beheraPosted 10 months agonice
  • jagannath beheraPosted 10 months agofood
  • shikharPosted 10 months agoits very inspiring and awesome and supportive
  • shikharPosted 10 months agogret video
  • krishnaPosted 10 months agoAwesome idea to provide clean water
  • vidhisha chatterjeePosted 10 months agosimple, descriptive, inspirational and moving
  • meetPosted 10 months agovery nice discribe..
  • Mukthadeer Ahmad QaziPosted 9 months ago🎩 😁 👕👍Great! 👖
  • Vijay HarsoraPosted 9 months agoNice way to contribute
  • munish kumarPosted 8 months agoi like it good
  • SANJAY VISHAL SAMUEL PANDIANPosted 4 months agoShould provide app for download.
  • shubhamPosted 3 months agoThe sponsors of this project pledged to donate a $1 for every minute one can go without touching their phone. Their goal is to try and encourage people to put down something material, which has come to rule their world, and by doing this will grant children access to what is the most basic and vital need of all, water. What do you think about this campaign? How long do you think you could last without touching your smart phone, while knowing on the other end of the line someone is benefitting immensely, just by you putting your social life on hold for a while. Do you think such a campaign would work in a place like India, where lack of clean drinking water is only one of the many basic necessities millions are deprived of everyday?
  • Abhishek PariharPosted 2 months agoI read it somewhere that the reason behind world war 4 will be water( oil being the reason for world war 3). One moight find this statement very misleading that how can availability of water start a war. Just look at some videos posted by media about those places where there is shortage of water for a long period of time and then a train or a tanker containing water arrives. People just rush over each other in order to procure a bucket of water. Imagine same scene when water is not available in an entire country, a continent. What will happen? people will start killing each other in order to have their rights over those limited source of potable water. That's the impact and power of water. It can bring peace among two nations(india supplying water trains to its neighbors) or a situation of war(sudan and most of the part of africa) Its the right time for us to recognize the need of an hour that how equal availability of water is essential for each and every human on this planet. This initiative by UNICEF is really appreciable that how we can contribute toward availability of water to those in need. Why keeping your phone aside is mentioned? Its a simple logic. Lesser the time we spend on a mobile phone more we will be using it for something productive, more we will be earining, more will be the taxes payed, more will be the revenue with the governments to spend on public health and availability of water. I am signing for it right now and as it is UNICEF one can generously transfer some contribution from their side and be assured that it will be used for something good. I have seen a similar initiative in which there is an app which claims to plant a tree if you do not use your mobile for an hour. World needs such noble initiative and contribution, though somewhat invisible, of each and every individual to make it a better place to live. Water is not a property of a single nation or government, it an elixir of mother earth for its children and everbody owes equal share in it.
  • MamtaPosted 1 week agoNice

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