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Will you #ShareTheLoad?

Posted 11 months ago

We all grew up in traditional Indian homes, where we saw women manage household chores every day. It seems to be a trend that has become so ingrained over the generations that we don’t even realize it. But the winds of change are now blowing. We have come a long way from certain cultural and social norms that limited women in a lot of ways earlier. Be it doctors, sports personalities, musicians or any other profession for that matter, women are at the forefront of every field! Long forgotten are the days when taking care of a home was not considered a “man’s job.”

The latest Ariel ad stands by the spirit of equality and salutes all women for their hard work that often goes unnoticed. This TVC showcases a father who visits his daughter at her home. He notices how his little girl is juggling between work, children, food and some household tasks. For the first time, his observation really opens his eyes to a reality he has lived himself. He sends her a heart-warming letter apologizing for being the kind of man who never got involved in helping around the house and equally sharing the load with her mother. He says sorry for not even realizing how tough it must have been. For how many times he pretended to be busy with work to dodge little jobs around the house. He talks about how men don’t even know these little things amount to a ton of burden on their better halves. He finishes his letter to his daughter with a promise to bring about a change, starting with himself.

After its release on Feb 19th, this film has gone viral on social media platforms with over 2.6 million views on Facebook alone. A lot of recognition has been given to this ad from all sections of society. Ariel has truly outdone itself.

It’s high time we all #ShareTheLoad.    


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  • Swapnil PorwalPosted 11 months agoI saw the ad and it is really amazing ad and it is the best ad I think. It broadens our mind and feels us the women also have dreams to achieve and we must respect them equally.
  • ashwani sharmaPosted 11 months agoRespect women ... Women are as equal as to men :)
  • swapnilPosted 11 months agoits really amazing
  • rickenPosted 11 months agoinspiring ade respect to women
  • Sumit Chauhan Posted 11 months ago#ShareTheLoad I am watching this kind of great ad after a long time.Everything about this ad is mesmerizing and inspiring. The way the father of the girl is watching all the things happening around him and explaining it.I have never seen this in any other ad and the lesson that we learn from this ad makes it more beautiful.
  • MITESHPosted 11 months agoWomen are the most important part of every house and every man. So, respect women and share their day to day chores. It will give you a different kind of pleasure and happiness.
  • Parul Gupta Posted 11 months agoAnother great ad .really a work of appreciation
  • Krishnendu MalakarPosted 11 months agoYes, this ad indicate absolutely right thing.
  • Amit Gupta Posted 11 months agoTrue and very good ad.
  • amita rgPosted 11 months agogood ad to feel that man and women are equal to do all work together
  • sheeruPosted 11 months agoGood one. Women are the Best creations of God
  • Devang RathodPosted 11 months agosuperb
  • hiren jariwalaPosted 11 months agoRespect woman, care her She is role model of our life n family
  • Rajesh JainPosted 11 months agoAmazing and brilliant ad,with nice story concepts
  • Mukthadeer Ahmad QaziPosted 10 months agoReally Amazing ........ Ad
  • Naina WadhvaniPosted 10 months agoLovely ad of Daughter father love
  • Amit Gupta Posted 10 months agoVery nice and great ad. It's relevant for today.
  • zeeshanPosted 10 months agoReally very amazing
  • Megha modiPosted 10 months agoWomen should be respected as of men
  • Rajesh JainPosted 10 months agoRespect our women's any where in office,on the roads,train,bus and malls coz our mother is also a women really brilliant ad.
  • Ganesh Vasudevan NairPosted 10 months agoyes such ad;s must be regularly shown to people becoz it helps to convey the message to the people easily and also it help ad industry much
  • Rishi ModiPosted 10 months agowomen should be respected equally
  • Megha modiPosted 10 months agoWomen shoulted
  • Sapna agarwalPosted 10 months agoInspiring Ad. Teaches values of our lives. Everybody are equal , either man or woman. Both should help each other in their work.
  • PoojaPosted 10 months agoBeautiful advertisement Ariel Share the load
  • Alex Guia RebelloPosted 10 months ago#ShareTheLoad this ad is not only mesmerizing and but inspiring. The father-in-Law helps his Wife and expects his son to do the same the lesson that we learn from this ad makes it all more inspiring
  • Megha SonuPosted 10 months agoTrue and very good ad.
  • sagar reddyPosted 9 months agoto simply say we need to respect women who manage all house hold works..
  • Md Arsad AyubPosted 9 months agoWow heart touching. Think it.......
  • Megha SonuPosted 9 months agowomen should be respected
  • D.R .AVHADPosted 9 months agothe father is understanding which i think is the actual message of the ad they want to change the ''stereotypical image'' of women in our society
  • SonuPosted 9 months agoAmazing
  • mayur tandonPosted 9 months agoa very fine way of advertising ,the brand always lands on a positive side in the minds of the viewer when they touch the right note ,this was from a strictly management standpoint ,now from a social standpoint yes this ad is very appropriate for our current situation its addressing the right issue .. !!
  • DevisinhPosted 9 months agorespect women, they are also human :)
  • vignesh RpsPosted 9 months agoGkkdhkg
  • Sunita AgrawalPosted 9 months agoIts very relevant to my family
  • manu Posted 9 months agoI saw the ad yes we cum across that women do all works across the lke she can be a doctor, lawyer, driver , bank manager , house wife .... she cn manage out side and inside home she cum up wth dream and she will make it sucess and ad of ariel is not only made women nyc line ....
  • hemantPosted 9 months agoNice
  • LiyakataliPosted 9 months agogood add
  • Kaushik Chandra MedhiPosted 9 months agoA Great message to raise
  • Swapnil PorwalPosted 9 months agoNow women are the important assets of our society.
  • Lisharani DhalPosted 9 months agoIts absulatly ryt..very nice add...
  • Dipika ParialPosted 9 months agoIts an awesome ad. We talk about gender equality etc. but now its high time to execute that in real life as well.
  • kishalayaPosted 9 months agonice....wonderful....great...
  • khushalbhai viradiyaPosted 9 months agoIts superb. I am fully agree with ads.
  • KrishaPosted 9 months agorespects to women
  • asgarPosted 9 months agovery gud
  • deepak rawatPosted 8 months agoone of the best add
  • Arun KumarPosted 8 months agoNice
  • Ekta GoenkaPosted 8 months agoVery good ad its change the attitude of man both must share work for happy family
  • Murali Posted 8 months agoAwesome :)
  • yaman asadPosted 8 months agoI LOVE THIS AD
  • atik isafPosted 8 months agoPathetic idea for this product the idea ws off track rather than giving a spot to the product
  • AmanPosted 8 months agoya
  • ShellyPosted 8 months agoThis add is simply awesome. India needs these type of more adds to motivate our patriarchal society.
  • KRISHNAIAHPosted 8 months agoReal situation in present
  • Kannan V HPosted 8 months agoVery very good and meaning full ad
  • U KPosted 8 months agoTouching the emotional chord of Indian mind. :)
  • ThangavelPosted 8 months agoThis was a nice Ad
  • Swapnil PorwalPosted 8 months agoAriel ad is the one which convey the most beautiful message.
  • Minal BPosted 6 months agoLovely, feel good ad with a powerful message. But things have changed a lot, atleast during my generation. My Father may have not helped my mother but my Husband sure does help me in Washing,Cleaning,HoyseholdChores and sometimes even Cooking. But for those household, where such a thing is a new experience, this ad will make all the men share the all matters. But I am sure, looking at the end result, the wife will definitely say "Aap rehne dijiye, main karloongi" . But practice makes man perfect, Literally Speaking.
  • krishnaPosted 6 months agoNice ad.............................
  • munish kumarPosted 4 months agorespect women
  • jomon josephPosted 1 month agoBeautiful message


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