ADS WITH A CAUSE

Discover a world of advertisements that aim to spread a positive message and build awareness in society! Because, sometimes the focus isn’t on selling a product but on bringing to light more prominent social issues that concern the masses!

 

KFC's Add Hope Bucket Campaign | Fighting Against Hunger Initiative

Posted 2 months ago

 

Hunger is a global problem, but it is also hugely prevalent in India, with the country playing host to 212 million people suffering from starvation. Keeping this in mind, KFC has launched their “add Hope” buckets, pledging to contribute Rs. 5 from the sale of every bucket from its 300 stores across india.

This initiative is being shown through three short digital films. Two of them show children, trying to scrounge together some food, before eating the leftovers left in a KFC bucket. The third shows a father trying to do the same for his young daughter.

Using smart image recognition technology, smartphone users who have bought the bucket can have the content streamed directly to their devices.

This is a new and novel way to spread their message and raise awareness about a serious issue. Coupled with their pledge, it makes a step in the right direction for the food chain

How do you feel about these ads and the campaign? Let us know below!

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45 Comments

  • Minal BPosted 2 months agoOh, it's simply brilliant, all this for a noble cause makes it more important and effective. An innovative way to have customers have content on their smart phones , especially the youth who each have their own smart phone, makes this a smart campaign indeed. I hope KFC makes this a long term campaign rather than a short term one.
  • Ganesh Vasudevan NairPosted 2 months agobrilliant,yummy
  • Jimmy JoyPosted 2 months agoThis creative reminds me if the 7up Fido Dido ads of yesteryears. Good to see brands use Augmented Reality and Scan options to promote their products. Happy that KFC has taken this initiative, kudos to them.
  • AnkitPosted 2 months agoWow... So impressive ad by KFC !
  • Yash kapoorPosted 2 months agoYummy
  • Ravi KLPosted 2 months agosuperb one
  • Swapnil PorwalPosted 2 months agoI think this is very noble cause by KFC for ending starvation but I think it is also the marketing technique for increasing sales.
  • Vijay HarsoraPosted 2 months agoThis is a very commendable way to contribute and give it back to the society as this is a very serious situation prevailing not only in india but the world over.
  • INDEX20092Posted 1 month agoKJJ
  • rameshPosted 1 month agoNice
  • AmithPosted 1 month agoGood
  • Yash kapoorPosted 1 month agoYummy
  • Ganesh Vasudevan NairPosted 1 month agonice
  • priyal poddar Posted 1 month agoKudos to KFC for taking this initatve. Must say good effort
  • AbudaudPosted 1 month agoWao nice
  • swati paniPosted 1 month agoWow what else can be better than this
  • aloysiusPosted 1 month agohope
  • V Shravan KumarPosted 1 month agoWow it is great hope
  • Rajat Jain Posted 1 month agoYummy
  • Swapan PanjaPosted 1 month agoa deep sense of resposibility we all should take , help the needy.
  • Vipin S BhagatPosted 1 month agoi like it....
  • shyamPosted 4 weeks agoCant we help detectly to the poor childrens... we have to..
  • Vipin S BhagatPosted 4 weeks agogood..
  • arun deoPosted 4 weeks agoyummy story :)
  • saroj kumar rathPosted 3 weeks agoI am loving it ...so yummy
  • Santoah Kumar NayakPosted 3 weeks agosuperb one
  • Man BahadurPosted 3 weeks agoAlways good think
  • Man Bahadur BahadurPosted 3 weeks agoAnywhere
  • AnuragPosted 3 weeks agoThats reallt cool and tempting but I am a vegetarian
  • AmithPosted 3 weeks agoWow.......
  • SujataBansodPosted 2 weeks agoamazing add with catchy idea to gain the attention of the viewer.
  • ChandrappaPosted 2 weeks agoGood
  • gaurav yadavPosted 2 weeks agoit's simply brilliant, all this for a noble cause makes it more important and effective. An innovative way to have customers have content on their smart phones , especially the youth who each have their own smart phone, makes this a smart campaign indeed. I hope KFC makes this a long term campaign rather than a short term one
  • MehjabinPosted 1 week agoImpressive
  • Ganesh Vasudevan NairPosted 1 week agonice
  • RohitPosted 1 week agogood
  • SowmyaPosted 1 week agoAll youth likes to visit KFC for PaRty and they will get offer combo etc.... there is creativity
  • PremalathaPosted 1 week agoIt's a great ad portraits both the need to serve the hunger,and the needs reach out
  • Vikas pavithran Posted 1 week agoFor a good and nobel cause...
  • MARELLA MURTHYPosted 4 days agoCongrats KFC for good job of contributing for keeping children away from hunger
  • parthPosted 3 days agobeautiful ad, loving it
  • Anupama singhPosted 3 days agogreat initiative by KFC....hope to see more useful ads and efforts to encourage us and help needy people.
  • Binu johnPosted 3 days agoeasy to explain
  • Sabiya Posted 1 day agoVery good sweet and very empresiv
  • anwar siddiquePosted 20 hours agohart touching add we will lern it ki hamare waste kiye hue ya baki rakhe khane se bhi kisi ka pet bhar skta h brilliant add add of the year

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