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Make Love Not Scars | Beauty Tips

Posted 12 months ago

NGO Make Love Not Scars and marketing giant Ogilvy & Mather’s collaborated on an extremely relevant campaign that is pertinent to India. They launched a series of satirical videos in which an acid attack survivor named Reshma shares beauty tips with her audience. At the end she points out how make-up can be easily applied and cosmetic products bought at a cheap price. But the cost of ruining someone’s life comes cheaper. Acid in India is sold for as cheap as Rs 30, cheaper than a bottle of Coke.

When acid, mostly hydrochloric or sulphuric, comes in contact with human flesh it causes skin tissue to melt and can even dissolve bones. Besides this, victims of acid attacks suffer from a host of other side effects such as loss of eyesight and hearing. Worst of all, they have to live with the pain of having to survive in a body that is severely disfigured.

India records as many as 1000 cases of acid attack every year (many more probably go unrecorded). Make Love Not Scars as an NGO is doing great work to raise awareness against this horrendous situation that we find ourselves in today, and this campaign is the perfect example of what have accomplished.

In three separate minute-long videos, Make Love Not Scar’s bring forth a message that needs to be heard by millions of Indians. 

Watch the videos here:

 

 

 

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23 Comments

  • ANUJ RANAPosted 11 months agoHeart touching............. Great initiative by NGO
  • meetPosted 11 months agonice story....
  • priyal poddar Posted 11 months agoNice initative
  • Jimmy JoyPosted 11 months agoAcid throwers should be hanged by law as attempt to murder. This is a horrendous act and should be dealt with severely. This series of Reshma by O
  • Vijay HarsoraPosted 11 months agoNo words...great courage
  • Asma SyedPosted 11 months agoBrave Woman..... Thumbs up.... You gal...... Strong and positive
  • BABU LAL BAIRWAPosted 11 months agogood story
  • Swapnil PorwalPosted 11 months agoThese are are great and I salute to these women for living that kind of life and I hope in the future we don't see any cases of acid attacks.
  • munish kumarPosted 9 months agonice toch on my heart
  • priyal poddar Posted 8 months agoMust say a great initative by NGO . Hats off
  • MehjabinPosted 7 months agoAcid throwers shoot ne hanged to death
  • Susmita Gour Posted 6 months agoThis is really disgusting.. I'm very much disappointed to see this type of cruelty.. No one has the right to destroy someone's life by throwing acids.. Cheap mentality..
  • saranyaPosted 5 months agoNice sis
  • SURESH NAMBIARPosted 5 months agoHeart touching Story..Good Initiative by NGO
  • manishPosted 4 months agoVery Heart Touching
  • RiyaPosted 2 months agoMake love not scars by Reshma is a true example of outstanding courage and patience to evolve herself into a positive approach towards women's makeup appearance enhancing skills. More emphasis on measures to curb acid selling restrictions/bans etc should be introduced by NGOs and other allied bodies and especially the government should penalise the strictest punishment to death by hanging should such culprits be caught. The fear of hanging will definitely alleviate the fears of criminals and crime will reduce.
  • alok kumar dassPosted 2 months agogreat initiative...
  • BareaPosted 2 months agoReally amazing True Touched mah heart
  • MamtaPosted 2 months agoBrave women,
  • DevisinhPosted 1 month agoone of the best ad i have ever seen, and let me clear the person who said everything is fair in love and war was one of the dumbest person in the world. great work from this team.. i salute them for their works.
  • SONU YADAV Posted 1 week agoGood I saported
  • Birjesh KumarPosted 1 week agoGood
  • dineshPosted 5 days agoshall I write something out of greed that this ad was good or wonderful ,video OK sound quality good ....like this or shall I write about unending and unbearable pain in heart and brain of Reshma....... There is no reason for me to explain for you that how bad ACID is....it is in front of you . How can someone do this yrr.... It's time for everyone to rise against this heinous crime which cripple the life of victim forever . Stand by these victims and let's together pressurize the government to ban open sell of acid . #Ban open sell of ACID

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