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Make Love Not Scars | Beauty Tips

Posted 2 years ago

NGO Make Love Not Scars and marketing giant Ogilvy & Mather’s collaborated on an extremely relevant campaign that is pertinent to India. They launched a series of satirical videos in which an acid attack survivor named Reshma shares beauty tips with her audience. At the end she points out how make-up can be easily applied and cosmetic products bought at a cheap price. But the cost of ruining someone’s life comes cheaper. Acid in India is sold for as cheap as Rs 30, cheaper than a bottle of Coke.

When acid, mostly hydrochloric or sulphuric, comes in contact with human flesh it causes skin tissue to melt and can even dissolve bones. Besides this, victims of acid attacks suffer from a host of other side effects such as loss of eyesight and hearing. Worst of all, they have to live with the pain of having to survive in a body that is severely disfigured.

India records as many as 1000 cases of acid attack every year (many more probably go unrecorded). Make Love Not Scars as an NGO is doing great work to raise awareness against this horrendous situation that we find ourselves in today, and this campaign is the perfect example of what have accomplished.

In three separate minute-long videos, Make Love Not Scar’s bring forth a message that needs to be heard by millions of Indians. 

Watch the videos here:

 

 

 

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58 Comments

  • ANUJ RANAPosted 2 years agoHeart touching............. Great initiative by NGO
  • meetPosted 2 years agonice story....
  • priyal poddar Posted 2 years agoNice initative
  • Jimmy JoyPosted 2 years agoAcid throwers should be hanged by law as attempt to murder. This is a horrendous act and should be dealt with severely. This series of Reshma by O
  • Vijay HarsoraPosted 2 years agoNo words...great courage
  • Asma SyedPosted 2 years agoBrave Woman..... Thumbs up.... You gal...... Strong and positive
  • BABU LAL BAIRWAPosted 2 years agogood story
  • Swapnil PorwalPosted 2 years agoThese are are great and I salute to these women for living that kind of life and I hope in the future we don't see any cases of acid attacks.
  • munish kumarPosted 1 year agonice toch on my heart
  • priyal poddar Posted 1 year agoMust say a great initative by NGO . Hats off
  • MehjabinPosted 1 year agoAcid throwers shoot ne hanged to death
  • Susmita Gour Posted 1 year agoThis is really disgusting.. I'm very much disappointed to see this type of cruelty.. No one has the right to destroy someone's life by throwing acids.. Cheap mentality..
  • saranyaPosted 1 year agoNice sis
  • SURESH NAMBIARPosted 1 year agoHeart touching Story..Good Initiative by NGO
  • manishPosted 1 year agoVery Heart Touching
  • RiyaPosted 1 year agoMake love not scars by Reshma is a true example of outstanding courage and patience to evolve herself into a positive approach towards women's makeup appearance enhancing skills. More emphasis on measures to curb acid selling restrictions/bans etc should be introduced by NGOs and other allied bodies and especially the government should penalise the strictest punishment to death by hanging should such culprits be caught. The fear of hanging will definitely alleviate the fears of criminals and crime will reduce.
  • alok kumar dassPosted 1 year agogreat initiative...
  • BareaPosted 1 year agoReally amazing True Touched mah heart
  • MamtaPosted 1 year agoBrave women,
  • DevisinhPosted 1 year agoone of the best ad i have ever seen, and let me clear the person who said everything is fair in love and war was one of the dumbest person in the world. great work from this team.. i salute them for their works.
  • SONU YADAV Posted 1 year agoGood I saported
  • Birjesh KumarPosted 1 year agoGood
  • dineshPosted 1 year agoshall I write something out of greed that this ad was good or wonderful ,video OK sound quality good ....like this or shall I write about unending and unbearable pain in heart and brain of Reshma....... There is no reason for me to explain for you that how bad ACID is....it is in front of you . How can someone do this yrr.... It's time for everyone to rise against this heinous crime which cripple the life of victim forever . Stand by these victims and let's together pressurize the government to ban open sell of acid . #Ban open sell of ACID
  • SAIFODDIN MOMINPosted 1 year agoIt touch my heart😢😢😢
  • sujeet kumar singhPosted 1 year agoBrave
  • nikithaPosted 1 year agonice intiative and really brave women salute to her
  • krishnaveniPosted 1 year agoRespect women and the Ad is Heart touching. don't know what to say but courage after loosing her beauty is great. She is inspiration for many women. i salute her for her braveness. She is great and there are so many women in streets begging carrying small children-they all should be shamed and they should learn from seeing like this and work in a correct manager then begging.
  • MehreenPosted 1 year agoWonder womens😎🖒
  • clabina Posted 1 year agoSpeechless
  • K RNS PAVAN KUMAR VARMAPosted 1 year agoNever give up word for you only.
  • suragani suresh Posted 12 months agoNGO great
  • pintusihngPosted 12 months agoGood job
  • Madhuri DugarPosted 11 months agoHats off !
  • rajendraPosted 10 months agoheart touching
  • NGASHEPAM BINOD KUMAR SINGHPosted 10 months agovery emotional video..hat off to the owners of the beauty products,kudos for a noble cause to bring them as a model
  • ANUKUL DABLIPosted 9 months agotoo impressive and motivational clip........ i have fully supported to you and all other women.
  • ankitPosted 9 months agoAcid throwers should be hanged by law as attempt to murder. This is a horrendous act and should be dealt with severely.
  • virender singh negiPosted 8 months agoShoot to this type of people.
  • Nzanthung Posted 8 months agoNice n have a graday ahead...
  • SatyavratPosted 8 months agoHeart touching story. Good Initiative by NGO
  • Priyanka GhatalPosted 6 months agoThat is so beautiful ad acid ban ad
  • Priyanka GhatalPosted 6 months agoPlease acid ban nice concept I salute to reshma she is so brave
  • Deborah dohlingPosted 5 months agoThis completely resonated with the poem I penned " wounds " it shakes you nside like a ray of light peeking into that hushed corner of sensitivity that we so nicely hide
  • Priyanka Posted 5 months agoNice concept I m speechless
  • shashi patelPosted 5 months agoadd for cause
  • Rahul SinghPosted 5 months agowhy should always a lady or girl suffer from any pain. what is happening in our india. we should raise our voice.
  • EbenezerPosted 5 months agoReally Heart Touching.... Please spread love not a scars....
  • Melvin TomPosted 5 months agoHeart touching ad. Made me realize about the world.
  • Muhammed IqbalPosted 5 months agonice
  • Arfiya TambePosted 4 months agoHeart touching story
  • balraj singhPosted 4 months agoheart touching
  • Vanitha SPosted 3 months agoheart broken after watching . its really shameful of that person make hurts others using acid. its not only damage that the girl's skin her life also damaged . hats off to reshma for braveness .
  • Vanitha SPosted 3 months agoheart touching one. please the govt should take the action against acid attack
  • Vanitha SPosted 3 months agoif govt should controlling the acid sales may be little bit to stop acid attack
  • Vanitha SPosted 3 months agosave the acid survivors
  • RahulPosted 3 months agonice, its touch in my heart
  • vikas singh ranaPosted 1 month agoacids throwers must be punished according to IPC section 307. and also should be a year's jail,those who sell acid in the open market.
  • Alok DasguptaPosted 2 weeks agoStupendous effort cannot go unnoticed

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