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Unbox Zindagi | Snapdeal's Rebranding Stunt

Posted 10 months ago

 

What everyone seems to be talking about is Snapdeal. The online marketplace has not only rebranded itself, but has also rolled out TVC’s summarising its new identity.

The move to a simpler, more vibrant logo has been received well by a large number of consumers. Rather than the old clunky logo, which was just its name spelled out in blue and red, this new box is neater,crisper. Much like how their website has also been overhauled to be a sleeker and easier version than its predecessor.

To hear the reasoning behind it, one can’t help but agree that yes the happiest moment for an online consumer is when their desired product is delivered and they get to open it. Its akin to receiving gifts on your birthday, or even christmas. The joy of ripping off the wrapping and opening the box is what makes it special.

Their tagline of “Unbox Zindagi” along with its accompanying jingle drives the point home, that receiving the box and opening it signifies new opportunities, new, better changes.

What’s your opinion? How did you like the reform? We wanna hear your thoughts!

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79 Comments

  • rockyPosted 10 months agoits good for surprise
  • HarshidaPosted 10 months agoLovely ad
  • Minal BPosted 10 months agoMarvellous ad, wth a superb lyrics and the ever so awesome Shankar Mahadevan singing ......makes the TVC go hand in hand with the relaunch and its Tagline. It's a masterstroke, a breath of freshness that has swept the nation. Awesome job by the agency handling SnapDeal. I don't think there is anyone who doesn't like this AD or the Tagline. Congrats SnapDeal and welcome back.
  • BIbinPosted 10 months agoawesome
  • Manish RathiPosted 10 months agoUnbox Khushiyon ka box
  • Manish RathiPosted 10 months agowonderfull lyrics
  • salman haidetPosted 10 months agoI love snapedeal
  • piyush kumarPosted 9 months agoLovely and awesome ad
  • VinayPosted 10 months agoSuperb add
  • Harshprabha chopraPosted 9 months agoThis ad is so touching and it really inspire me for the family.
  • Subhajit GuptaPosted 9 months agoits great
  • kuldeep chapranaPosted 9 months agoLovely ad
  • aloysiusPosted 9 months agoITS WAS A GOOD AD
  • AnuragPosted 9 months agoVery good Ad and the song by Shankar is awesome.. :)
  • YOGESHKUMAR DEKATEPosted 9 months agolovely ad
  • atulPosted 9 months agogood ad snapdeal unbox zindagi i have also use this site for shopping it is easy to shopping and time to time deliver
  • munish kumarPosted 9 months agoit is super
  • Ashish Dasgupta Posted 9 months agoNice video
  • MOHAMMED AZHAR UDDINPosted 9 months agoNice
  • Raja Sekhar ReddyPosted 9 months agoWe should deliver our gift s to our family by seeing this ads
  • RahulPosted 9 months agoNice ad
  • priyal poddar Posted 9 months agolovely ad
  • DilbagPosted 9 months agoGreat
  • Hareesh KumarPosted 9 months agoIt's awesome and amazing
  • Soumen SinhaPosted 9 months agoUnbox zindagi special
  • Dr. Anil GuptaPosted 9 months agoVery nice ad.
  • amitabh acharyaPosted 9 months agoreally great
  • Subrat Kumar SahuPosted 9 months agoAwesome......
  • sajid silawatPosted 9 months agoSuper Ads i like song and online shopping with Snapdeal!! its heart touching ads. its real time to feel when box unbox.
  • Chanchal DasPosted 9 months agogreat
  • DHIREN KUGASHIYAPosted 9 months agoNICE AD AND GOOD CONCEPT OF FESTIVE DEALS
  • HanumanthuPosted 9 months agoGood
  • naqiPosted 9 months agoThat is True
  • Vishwas sansanwalPosted 9 months agoNice ad😂
  • AnkitPosted 9 months agoPagl panti bakbs
  • AbudaudPosted 9 months agoAwesome ad I like and will share
  • jitu choudharyPosted 9 months agoits great
  • ankit sharma Posted 9 months agodilo ki deal snapdeal... i bought some products in this site... total easy n safe....
  • Chandu sharmaPosted 9 months agoits tooo good
  • Rudra Raj Posted 9 months agoI like this because iss Diwali khusiyo wali. Khol de khusiyo ki chakri.
  • pankaj thapaPosted 9 months agoNice ... Rebranding of Snapdeal...
  • AAKASH WAGHMAREPosted 9 months agoThis Dipawali Khushiya Le Chalo
  • Nooreen saba Posted 9 months agogood ad
  • BabitPosted 9 months agoThis is really close to real life. We all need to unbox our zindgi
  • Gopi Chand DarakPosted 9 months agoThis Ad makes me nostalgic
  • Rajdeep barmanPosted 9 months agoLovely ad , a big opportunity to win grand prize of your choice .
  • shashankgadhe52Posted 9 months agoMarvellous ad, wth a superb lyrics and the ever so awesome Shankar Mahadevan singing ......makes the TVC go hand in hand with the relaunch and its Tagline. It's a masterstroke, a breath of freshness that has swept the nation. Awesome job by the agency handling SnapDeal. I don't think there is anyone who doesn't like this AD or the Tagline. Congrats SnapDeal and welcome back.
  • shashankgadhe52Posted 9 months agoThis Dipawali Khushiya Le Chalo
  • Susmita Gour Posted 9 months agoIt's a amazing ad...
  • Sulov PanjaPosted 9 months agoGreat
  • AyanPosted 9 months agoLovely ad
  • Swapnil PorwalPosted 9 months agoSnapdeal always conveys their ad with happyness and joyful while other brands ads just convey that they are having sale. Snapdeal want to create deep impact on the lives of the people.
  • Ganesh Vasudevan NairPosted 9 months agoreal cool ad,now snap deal got intelligence in their ad's
  • Vishwas sansanwalPosted 9 months agoNice idea
  • Yogeshwar Giri GoswamiPosted 9 months agogood
  • AbudaudPosted 9 months agoAwesome
  • shikharPosted 9 months agoLike their ad a lot .I love their track
  • DAKSHAYANIPosted 8 months agoRevealing facts
  • melvin dsouzaPosted 7 months agonice and emotional ..... song is too
  • vikram salunkhePosted 7 months agoIts good
  • shubhamPosted 5 months agoThe move to a simpler, more vibrant logo has been received well by a large number of consumers. Rather than the old clunky logo, which was just its name spelled out in blue and red, this new box is neater,crisper. Much like how their website has also been overhauled to be a sleeker and easier version than its predecessor. To hear the reasoning behind it, one can’t help but agree that yes the happiest moment for an online consumer is when their desired product is delivered and they get to open it. Its akin to receiving gifts on your birthday, or even christmas. The joy of ripping off the wrapping and opening the box is what makes it special. Their tagline of “Unbox Zindagi” along with its accompanying jingle drives the point home, that receiving the box and opening it signifies new opportunities, new, better changes. What’s your opinion? How did you like the reform? We wanna hear your thoughts!
  • Abhishek PariharPosted 4 months agothe box of smiles the box of life gifting someone presented in such a beautifull manner in this ad that how can we add happiness to others by just gifting them small sweet thing that gives them a moment of joy when they open its casing. the word "Unbox Zindagi" itself carries so much depth in it and was chosen and used in the most innovative way possible to spread the message. the ad contains so much of emotional content that its easy to remember and relate with our own life and real incidents plus reflects so much about the philosophy of the brand Such ads are examples of advertising done innovatively, beautifully and emotionally And what Can i say about the background music, voice of shankar mahadevan is enough to remember the entire song and relate oneself emotionally from the ad. It keeps you enchanted throughout the duration of the ad At the time of brand wars between amazon flipkart and snapdeal, each one of them giving their best to craft an ad with a storyline that is innovative and relates with everyday life of the customer this ad from snapdeal is a masterstroke sweeping its competitors
  • priya motwaniPosted 2 months agonice ad with different msg .. quite different. loved it
  • AkankshaPosted 2 months agoGood Concept
  • AkankshaPosted 2 months agoU are right snapdeal. When desired product is delivered at home , then I really feel too much happy . Open of a box means opening of new life that we was already start up in our dreams. Unbox means start of fulfilling dreams.
  • MamtaPosted 2 months agoNice ad awesome lyrics
  • munnerPosted 1 month agoSnapdeal makes surprises ..perfect
  • ObetoPosted 1 month agoAwesome add
  • Rajesh mauryaPosted 1 month agoAwesome
  • Malini kPosted 1 month agoLovly ad...wonderful...
  • MeghaPosted 1 month agoHmm.. yeah! Snapdeal is not my choice, but pretty much impressed by this Ad. I hope it's a good restart. Must say about the song and it's rendition by Shankar Mahadevan. What a heart touching lyrics and music. If it was a full song we can download it and play the whole day. And yeah! Awesomely shot Ad too.
  • SujithaPosted 3 weeks agoIts really super
  • Vishal Nimbalkar Posted 3 weeks agoAwesome
  • Vishal Nimbalkar Posted 2 weeks agoNice
  • Vishal Nimbalkar Posted 2 weeks agoNice
  • Vishal Nimbalkar Posted 2 weeks agoNice
  • nagarjunaPosted 1 week agosnapdeal in this unicorn life style every one want to shop of bye the tings some even people don't know how to find the things now snapdeal brings new way of shop and gift any where and any one just unbox the deal with full of smile
  • Anurag sharmaPosted 1 week agoSnapdeal is one of my favourite source for shopping😄😄
  • sachinkpPosted 6 days agoIt's rocking

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