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Durex's Eggplant Condom Joke | #CondomEmoji | Advertising

Posted 2 years ago

Do you like your condoms flavored? Well some do, and that’s what Durex caters to. They have fruity flavors like strawberry, grape, orange etc. Now, what if Durex said they were going to launch one in an eggplant variant? Baingan – Ewwww! Right?

That’s how everyone on Twitter reacted. Some were in shock, some laughed it off enquiring if they could have spicy flavored condoms too now.

Well for all those wondering if Eggplant is actually Durex’s new flavor, you’ve been duped into thinking that. Don’t worry, most of us believed it too.

Here’s the actual story behind the Twitter-drama!

Durex is retaliating against the Unicode Consortium for rejecting it’s request last year for a condom emoji. And this eggplant campaign was a ploy to get everyone talking about safe sex and the #CondomEmoji request.

According to Durex’s research, 84% of 16 – 25 years olds have said they felt more comfortable talking about sex using emoji’s.

Durex’s #CondomEmoji campaign started last year when they launched a social media campaign asking people to RT their posts about their emoji request on Twitter, and to use the hashtag #CondomEmoji as much as possible.

Here is one such video they used:

 

‘'Durex knows there is no place for an eggplant when it comes to safe sex. It is just as questionable, in fact, as a decision not to introduce a Safe Sex Emoji to empower young people to talk about sex, safely, in a language they are comfortable with'’ said the company.

While the Indian society might be a whole different ball game where talking about sex is concerned, how do you feel about Durex’s #CondomEmoji campaign? Should the Unicode Consortium accept their request?

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61 Comments

  • Minal BPosted 2 years agoI guess in this time and age the #CondomEmoji is perfectly fine, but maybe the consortium thinks that having a emoji would make them look bad in so many country very talking sex is even taboo. (Even in most parts in India). So maybe the General consensus was to deny the motion to have a #CondomEmoji thinking "what purpose does a CondomEmoji have? If people wanted to talk about sex they simply sext it or send snaps, how would a common emOui help?" I personally have no issues if there would have been one Maybe have it for a trial and error basis.
  • Ratna PanjaPosted 2 years agoReally good
  • Swapnil PorwalPosted 2 years agoThis ad is very awesome and I love the Idea of awareness of safe sex in the world.
  • munish kumarPosted 2 years agovery good app for safe sex idea
  • Jimmy JoyPosted 2 years agoI personally don't think that talking about sex is a big thing these days, even in India. Most schools have started sex education, the types of movies shown have a lot of youngsters exposed to sex at a very early age. I think we need youngsters to be well versed with the pros and cons of sex. Having said this, i don't know how a condo emoji create awareness at all. I mean if I want to talk about condom I will simply type CONDOM, also if I want to use the word condom without my elders knowing it, I surely won't use a ComdomEmoji but maybe some other coded emoji or a word. Since most society/country have taboos the Unicode Consortium is right to deny Durex keeping in view the majority of the countries.
  • Jyoti julka sharma Posted 2 years agoSuperb idea...#CondomEmoji ..there is nothing to shame or feel embarrassed about this topic. ..yes this the real cool idea of safe sex.i am definitely supporting this..this will aware people that condom is the real super hero of our life which protects us from some very major diseases 😎
  • Arun KumarPosted 2 years agonice ,good
  • Santhosh SoansPosted 2 years agoDone Team wish too win
  • BideshPosted 2 years agoAlthough #CondomEmoji sounds good but it will have more cons than pros. Especially a lot of guys will send to unknown numbers. (girls) and resulting blocks. Since there is no strict IT law a lot of people (perverts) will have the liberty to use these emojis randomly for sex.
  • vaibhav kumarPosted 2 years agoIt's good to spead all over world for safe sex, it's very necessary
  • K ShivakrishnaPosted 2 years agoI wont support this. When you keep this emoji for some one it will be awkward . Even if there is a some situation they can talk or chat about it. but this icon will surely gets bad impression on the person
  • Santhosh SoansPosted 2 years ago#CondomEmoji is perfectly fine, but maybe the consortium thinks that having a emoji would make them look bad in so many country very talking sex is even taboo. (Even in most parts in India). So maybe the General consensus was to deny the motion to have a #CondomEmoji thinking "what purpose does a CondomEmoji have? If people wanted to talk about sex they simply sext it or send snaps, how would a common emOui help?" I personally have no issues if there would have been one Maybe have it for a trial and error basis.
  • nitin rastoguPosted 2 years agoPosted3 weeks ago really good
  • sk sarfuddinPosted 2 years agogood idea
  • Vaibhav Vishnoi Posted 2 years agoNew approach for sex related awarenesss.
  • munish kumarPosted 2 years agoreally best
  • Rajdeep barmanPosted 2 years agoThe safest condom ever .. with best quality . Usually for the youngster who are very much attracted towards sex .
  • saqlainPosted 2 years agoGood app to have safe sex
  • Rajdeep barmanPosted 2 years agoDurex is the best condom to prevent pregnancy
  • AnuragPosted 2 years agoGreat
  • AnuragPosted 2 years agoVery good
  • gaurav yadavPosted 1 year agok
  • Dharmendra Kr gondPosted 1 year agoDurex give full enjoy.
  • shubhamPosted 1 year agoDurex is retaliating against the Unicode Consortium for rejecting it’s request last year for a condom emoji. And this eggplant campaign was a ploy to get everyone talking about safe sex
  • priya motwaniPosted 1 year agonw it is a common thing talking abt sex is abig thing among younsterszz ...so it's necessary totalk abt fr safe sex .. to gt #condomdurex
  • RiyaPosted 1 year agoDurex’s #CondomEmoji is an excellent ad campaign spreading awareness for protection worldwide even if it means shaping condoms as emojis. The purpose is all that matters and a bit of humor is good too.
  • vishalspatelPosted 1 year agocomeon we will fuck
  • Perwaiz AlamPosted 1 year agoIt's awesome.
  • AnaPosted 1 year agoI literally cringed so hard... 😂😂
  • karan pandePosted 1 year agosafe sex save lives
  • Birjesh KumarPosted 1 year agoGood idea for safe sex
  • nagarjunaPosted 1 year agocondom where every you go use it for safe sex not only for that but keep your self trendy. it is the only costume before war for our only solder so let him dress up till he feel comfort with new friend
  • dineshPosted 1 year agoI actually don't know what to comment here .but its always good to go with the right.just because of something wierd it sounds we cannot straightaway refuse this idea.purpose is very clear to promote safe sex.its good durex is taking such a big step knowing that it can be back handedly commented.sex emoji.....like any other idea is opposed but it will take sometime to adjust in society seeing different mindset of people .motive is good so I feel that this experiment should also be done on social sites with consensus of mobile owner .problem of unsafe sex is widespread and it can be only contained by some revolutionary steps like such....
  • nikithaPosted 1 year agonice ad to safe sex
  • C Rajesh Posted 1 year agoCondom Emoji helping young people put safe sex back.
  • Jyoti agarwalPosted 1 year agoThis add is showing awarness about safe sex which is good to show by using durex condoms one can do safe sex so that they do not create much population.India is itself populated country so there should be used some precaution and this is the best out of it...#Condom Emoji
  • sujeet kumar singhPosted 1 year agoNice new idea
  • Dasarath MinzPosted 1 year agoI like it
  • parthPosted 1 year agogood for safe relation.
  • Ghanashyam PustiPosted 1 year agoSorry no thanks
  • Krishnaveni KPosted 1 year agoi think the is correct way of show off as its the right way for safe sex.
  • K RNS PAVAN KUMAR VARMAPosted 1 year agobest ad ever
  • RajkumarPosted 11 months agoIts the time to awake people about the knowlege about the sex and how important to have safe sex and always its safe to use CONDOM. but to talk about the flavour in condoms i feel childlish. it's not a chololate or some fruits have a flavours i think.
  • NGASHEPAM BINOD KUMAR SINGHPosted 11 months agoHAT OFF TO THE ADVERTISER FOR WONDERFUL MOVE. ITS REALLY APPEALING AND BRILLIANT IDEA..
  • ankitPosted 11 months agoMost schools have started sex education, the types of movies shown have a lot of youngsters exposed to sex at a very early age. I think we need youngsters to be well versed with the pros and cons of sex. Having said this, i don't know how a condo emoji create awareness at all. I mean if I want to talk about condom I will simply type CONDOM, also if I want to use the word condom without my elders knowing it, I surely won't use a Condom Emoji but maybe some other coded emoji or a word. Since most society/country have taboos the Unicode Consortium is right to deny Durex keeping in view the majority of the countries.
  • nurful islamPosted 11 months agoAlthough #CondomEmoji sounds good but it will have more cons than pros. Especially a lot of guys will send to unknown numbers. (girls) and resulting blocks. Since there is no strict IT law a lot of people (perverts) will have the liberty to use these emojis randomly for sex.
  • virender singh negiPosted 10 months agoomg
  • ArpitPosted 9 months agoYa thats a good idea no buddy feel embarassed
  • RakeshPosted 8 months agoGood
  • RahulPosted 8 months agohahahahaha........... condom emoji???? but great idea.........
  • Priyanka GhatalPosted 8 months agoHahaha ad so funny durex #condomEmoji
  • KunalPosted 8 months agowell its a good and an aspiring product it has aware lots o people to do safe sex and i would say if want safe sex use durex
  • EbenezerPosted 7 months agoEvery people supports the safe sex. But they feel shy to buy the condoms. And others though condoms reduce the feel of sex. Few people doesn't use the condoms for sex. It make a cause of diseases like AIDS. So please support this AD to create awareness. Make India without AIDS.
  • Melvin TomPosted 7 months agoMind blowing, Bomblastic and marvelous ad ever seen
  • Melvin TomPosted 7 months agoMind blowing, Boblastic and supercool ad. Really loveed it.
  • Deborah dohlingPosted 6 months agoYea its true that talking about sex is more comfortable when referring it with emojis like brinjal,apricot or is it pear ? Lol it makes it fun without actually having to go red faced or even feeling uncomfortable .However the consortium perhaps felt that using emojis is a way of sexualising the subject like non veg jokes or so we call it ,everyone to their own ,I wouldn't have a problem but probably if my mum saw a Brinjal emoji while watching her soaps she may be offended
  • balraj singhPosted 6 months agogood
  • FIROJALI LASKARPosted 5 months agoREALLY GOOD AND BETTER
  • Sameer KarekarPosted 3 months agoNice
  • ritwikPosted 1 month agoconfusing
  • sujit.purkayasthaPosted 2 weeks agobest family planningcheap product in the world

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