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Dumb Ways To Die | Advertising

Posted 1 year ago

As opposed to a boring old public announcement instructing people to not be stupid enough to fall onto the metro tracks, in 2012 McCann decided to take a more interesting route. With a mix of cute morbid animated figures and a catchy tune, they came up with the campaign “Dumb Ways to Die” which became so popular that it bagged the 6 th spot on iTunes globally within 48 hours of its release. 

Besides sending out the message of being careful around trains, the video also did a good job of telling people how not to be dumb, in general. The video went viral and in the following year it was made into a gaming app with the same name. It’s a really fun video, and you can’t help but hum along with the tune. Which do you think is the dumbest way to die, of all those shown in the video? 

What about one not shown in the video?

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32 Comments

  • Phaniraj BhattPosted 1 year agovery creative AD making indeed....although bit lengthy to watch in anticipation of what is this AD all about !
  • Swapnil PorwalPosted 1 year agoI played this game and it is the best game also the funny and knowledge game.
  • Swapnil PorwalPosted 1 year agoThe music of the ad really appealed me the most.
  • Arpan_TrivediPosted 1 year agoGood game with nice message.
  • Chanchal DasPosted 1 year agogreat campgain
  • Jyoti julka sharma Posted 1 year agoThis ad is surely a very brilliant way of spreading a great message and that too with very pleasant rhythm and of course the title is very catchy.selfie le le re is the dumbest way to die . seriously! !!!
  • Kalachand PanjaPosted 1 year agoGood one
  • Jimmy JoyPosted 1 year agoThis is simple but sweet public service message, I liked it and am sharing it.
  • SowmyaPosted 1 year agoNice Ad.. an ad for kids, adults, parents and everybody
  • Minal BPosted 1 year agoFor some , this AD is simply a video showing various types of ways to commit suicide. If this had been shown as a public service message in India, there would have been an uproar against the brand/agency. But common sense tells us that this ad is simply a FUNNY TAKE on how people try to kill them selves knowingly or knowingly and how one can try to avoid this. Making it into a animated film with cute cartoon characters and a catchy song makes this ad more humours and appealing. I personal found this to be very cute.
  • bilalkazikoyla@gmail.comPosted 1 year agoCreative in so many ways :)
  • Shital GuptaPosted 1 year agoCreativity at its best by sharing the meaningful message.
  • sajid silawatPosted 1 year agonice played.
  • amita rgPosted 1 year agoits too long
  • meetPosted 1 year agoi like this game
  • ritesh ranjanPosted 1 year agoi like this ad so much
  • krishnaPosted 1 year agocreative.......................
  • krishnaPosted 1 year agogood
  • Anjali PandeyPosted 1 year agoits a very beautiful presentation to create awareness among people. I have played the 'dumb ways to die' game from which this video is excerpted. its a very cute presentation indeed :)
  • munish kumarPosted 1 year agoit is very best game i want to play this game
  • munish kumarPosted 1 year agoit is very best gmae for our knowledge
  • Ravi KLPosted 1 year agomy kid loves this one all the time i show it he just laughs out load
  • AnuragPosted 11 months agoWorth watching it . :)
  • kavita Posted 11 months agoVery creative ad
  • Anupama singhPosted 10 months agoso cute yet so intelligent!!
  • shubhamPosted 8 months agoAs opposed to a boring old public announcement instructing people to not be stupid enough to fall onto the metro tracks, in 2012 McCann decided to take a more interesting route. With a mix of cute morbid animated figures and a catchy tune, they came up with the campaign “Dumb Ways to Die” which became so popular that it bagged the 6 th spot on iTunes globally within 48 hours of its release.
  • shubhamPosted 8 months agoBesides sending out the message of being careful around trains, the video also did a good job of telling people how not to be dumb, in general. The video went viral and in the following year it was made into a gaming app with the same name. It’s a really fun video, and you can’t help but hum along with the tune. Which do you think is the dumbest way to die, of all those shown in the video? What about one not shown in the video?
  • Abhishek PariharPosted 7 months agoHahaha, yes they are the dumbest ways to die.. But end up loosing their life while trying to save 10 seconds at metro station(mumbai locals are exception, the crowd is reponsible for anything happens to you ), at railway crossings, roads, highways(while overtaking). It is for those people who plans to do so or given up their life and watching their dumbest move ever streamed on gods personal internet connection. Those cute cartoon characters conveyed a very strong message so satirically and sarcastically with beauty of humour that whatever you do on those metro stations in order to save your "crucial" 10 seconds of life shows how much you value your life. If those people dont see their life worth for anything and end up giving it this way, so its message for those that either you be careful in your life and wait for a natural death to occur or end up giving up your life in such a way that your organs stay in a condition to be donated. You will never realize the importance of this life until and unless you ask your inner self that how many of your friends and realative depend on you. Ask a syrian citizen that what is the value of life then you will realise that how lucky you are that you are happily alive in this beautiful world. Enough of this essay part, now coming to the topic. Yes this ad is so beautiful and that song conveys a very serious message with so muck of melody complied with funny acts that what are those incidental dumbest ways to die.Because those serious board type warnings never seems to works otherwise it would have until now. intelligent use of animation and visuals supplemented by a very melodious song will sure going to change the mind of the viewer and he/she will caution everytime he finds a situation where a simple act of dumbness by him/her will result in not so favorable consequences.
  • priya motwaniPosted 5 months agovery creative n artisic advertisment..
  • BareaPosted 3 months agoSoo..many ways to die
  • MehreenPosted 1 month agoAwsome😂
  • Krishnaveni KPosted 1 month agoVarious ways of committing suicide. actually ad is all about the way people trying to kill them-self and we all should know that how to avoid the suicide because where there is a will there is a way and in this ad animation rocks . i like this ad.

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