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Baba Sehgal in KFC's Digital Campaign | Chili Chizza | Sorry Pizza

Posted 1 year ago

He was a rage in the Indian rap circuit in the early 90s and boy is he back! After a brief hiatus, Baba Sehgal was recently seen screaming ‘Sorry Pizza’ in what looks like is KFC’s latest digital campaign. Baba Sehgal professes his love for ‘Chili Chizza’, KFC’s latest addition to their menu – a Pizza with no crust but with their original chicken as the base.

However, what we’re unsure of is why we don’t see KFC’s logo or any other sort of branding in the video if this is the brand’s latest campaign!

 

Known for his hilarious tweets and catchy rap songs, Baba Sehgal has been quite the source of entertainment for his fans. And this latest video has got everyone talking!

 

The video was released on the star’s YouTube channel, after which KFC uploaded the video on their channel too. Sehgal went further to amplify the video on social media by asking the audience to participate in the ‘ChizzaRapChallenge’. As part of the challenge, people had to upload a video of themselves rapping and imitating Baba Sehgal’s signature step from the original video.

The coming together of KFC & Baba Sehgal does make us wonder if this video was more for promoting the artist than the brand. The product doesn’t get much attention besides the Sehgal’s rap! Or maybe that was the idea to begin with. Subtly advertising is the way to go these days!

What do you think? Are you a fan of Baba Sehgal’s rap? Have you tried the ‘Chili Chizza’? Let us know in the comments below.

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109 Comments

  • Abhishek PariharPosted 1 year agoFirst Of all It was really nice to see you back after so long BABA SEHGAL( though youtube comment section does not seemed to be impressed) Rapper of 90s kids, first to bring rap at commercial levels in bollywood, baba... you have made significant contribution in entertainment industry. Coming to this rap, this really sounded like a 90s commercial with some bass. This one sounded like Saras milk product ad, TBH. I really didnt found it that interesting as per current trends in rap industry(although they are also pathetic) but we expect a lot more from you baba. KFC targeted dominos and pizza hut in their own way but it was not impressive. Actually throughout the length of this video i was expecting that in a moment Govinda will appear suddenly and start dancing on this song/rap. This could have been much better and indicated Baba's revival in industry that He is back with a bang, but it really lacked that lusture that lyrics which are part on current rappers(so called) in our country. I think Badshah could have done it in a much better way, because currently he is the only poetic person left and his fan following is increasing exponentially. KFC you tried your best to sledge your competitors but i think this rap will not add much to attract customers for your chizza. I have been to kfc but never tried chilli chizza and i cant say that this video helped me to find out about a new product from KFC. If I ever visit KFC then the name KFC and the menu present there is enough for me to opt for this chizza. I dont think this rap generated sudden demand inside my nuro system that i want to have this chizza immediately. Dominos and pizza hut are great in doing their business and the same is for KFC. This rap does not guarantee that one will stop eating pizza for once and for all and go for Chizzas, because that totally depends on their taste. So the moral of the story is KFC and Other brands are equally good and expensive when it comes to their products and such rap, that is toally neglected by youtube community who is a fan of BABA SEHGAL , as much I think, will not help much to go for a single product only. And coming to that challenge part, give them free vouchers of KFC, everybody will start rapping about saying goodbye to pizza. Give them nothing but a single retweet or like, i don't think anybody will show interest in this challenge. Baba tried to show his existence in this video by taking some support of chizza but i think that this time it didnt went well enough to be called as a comeback.
  • AnuragPosted 1 year agoHahaha that was really cool and funny. I am very happy to see him back after long time Its time to say bye to pizza because chizza will creat boom in the market. I am dieing to taste it. What a cool ad to promote. Really enjoyed a lot. Tha ks KFC... ;)
  • Szonya97Posted 1 year agooh my god :)) what is this?
  • RiyaPosted 1 year agoOhh a very good ad for Indian audiences, good show by Baba only have to see if the Brand lives up the expectations in quality, service and longevity, Baba was very good with his rap and tap. Great going.
  • KannanPosted 1 year agoReally he is superb and i admit that its the first time i am seeing baba's show and i wanna try chilli chizza!!!
  • amita rgPosted 1 year agobaba sehgal has his own style
  • Jimmy JoyPosted 1 year agoFirstly, this ain't RAP. But we are not here to discuss the genre.😉 Baba Sehgal is an icon from the MTV Video days, were every Indian Pop star started establishing their selves during the VIDEO rage. I personally don't find Baba Sehgal to be funny on Twitter NOR do I like his videos. If KFC is really associating itself with this video then they need to pump in some moolah to step up the production value of the videos. This video is very poorly made, with 'Stock Visuals' beng repeated and even the edits are bad. I personally think Baba just made a song and vid for his YouTube channel and later upsold it to KFC. Maybe...Maybe Not. I have eaten Chizza and it is not that great, KFC is trying what McDonalds tried by introducing the Pizza Burger. Looks like everyone wants a piece of the pizza market (pun intended). KFC should stick to its current menu cause it finger lickin' good.
  • jpdeviPosted 1 year agoAfter seeing Baba Sehgal's rap no one can avoid this 'chilli chizza'. Really superb.....
  • Anil ChaddaPosted 1 year agoThe trend in Food variations by leading chains and Advertising is changing to attract the Indian buyers. Starting with variations in food flavours and cooking styles to using Celebs for promotion of their foods.
  • sauravPosted 1 year agoNot good background should show good food stuff u r showing fashion rather
  • Abushahma khanPosted 1 year agoAaj see Ho gaya pyar tujhse pyar Chizza Bhad me jaye Domino's ka pizza
  • Anil ChaddaPosted 1 year agoCelebrities to push all products is becoming the defacto standard. In many cases the clebrity can over shadow the brand itself. Baba Sehgal overshadow the brand in this Ad.
  • ANAND KUMARPosted 1 year agoExcellent owsome
  • harish motwani Posted 1 year agoafter sooooo long baba sehgal is back.. had seen his videos in my teens.. he had always been my one of d favourite Rapper.. he was d one who started RAP.. even nw he has that rapper streak in him that cn be competed wirh latest rappers.. ZHONEY SINGH N BADSHAH be aware he s back..
  • dilip chaudharyPosted 1 year agoAmazing
  • pavniraoPosted 1 year agoI love baba Sehgal's rap!! Have to try this Chili Chizza. :)
  • MANPREET KAURPosted 1 year agoaha that was really cool and funny. I am very happy to see him back after long time Its time to say bye to pizza because chizza will creat boom in the market
  • Debashis Ghosh Posted 1 year agoReally it is awesome , especially the way you express your product through this video is amazing.
  • DevisinhPosted 1 year agoHahaha that was really cool and funny. I am very happy to see him back after long time
  • Achanta TejaPrakash ChowdaryPosted 1 year agoBaba Sehgal full of energy and Masti
  • navrajPosted 1 year agoBABA SEHGAL'S ! G8T ! WOOOOOOH ! GOOD TO SEE YOU. LOVE EVERYTHING ABOUT YOU, BUT NOT CHILI CHIZZA . IF I'M WRONG THAN I DON'T UNDER RAP . BABA BHAI THANKS FOR COMING BACK.
  • AjayPosted 1 year agoIts nice to w
  • AjayPosted 1 year agoIts nice to watch,he raps nice and presentation of chizza is nice.
  • anupaPosted 1 year agoIt is very nice. It will kill the pizza
  • Rakesh kumar Posted 1 year agoNicely ad from baba sehgal chilli chizza
  • Magesh.nPosted 1 year agoItz been long back too see baba sehgal ! Rapper Chilli chizza would have been named by kfc !So it will be perfect fit to be introduced by Sehgal anyway chizza is just awesome !
  • nilesh nikaljePosted 1 year agoLovely ad after so long I heard baba sehgal rap song, really enjoyed it
  • Shalin tPosted 1 year agoBaba sehgal has very unique way delivering and presentation for the product and it's very appealing....!
  • Debashis Ghosh Posted 1 year agoThe way Baba Sehgal described about chili Chizza was awesome .But you have to maintain the quality of this food otherwise it will hamper your brand name .We all know in kfc we get delicious food .So I'll buy this food definitely to taste it .
  • shashankgadhe52Posted 1 year agoActually throughout the length of this video i was expecting that in a moment Govinda will appear suddenly and start dancing on this song/rap. This could have been much better and indicated Baba's revival in industry that He is back with a bang, but it really lacked that lusture that lyrics which are part on current rappers(so called) in our country. I think Badshah could have done it in a much better way, because currently he is the only poetic person left and his fan following is increasing exponentially. KFC you tried your best to sledge your competitors but i think this rap will not add much to attract customers for your chizza. I have been to kfc but never tried chilli chizza and i cant say that this video helped me to find out about a new product from KFC. If I ever visit KFC then the name KFC and the menu present there is enough for me to opt for this chizza. I dont think this rap generated sudden demand inside my nuro system that i want to have this chizza immediately. Dominos and pizza hut are great in doing their business and the same is for KFC.
  • Ganesh Vasudevan NairPosted 1 year agochizza you awesome
  • chirag rathiPosted 1 year agonice
  • Rahul raj vermaPosted 1 year agoChili chizza ....sorry pizza ...... Love to see Baba Sehgal rapping in the way he did it earlier but this time with some food items.... Great
  • BareaPosted 1 year agoOwsm
  • VikasPosted 1 year agoSo nice and thanks of team
  • MamtaPosted 1 year agoThis is cool and funny . I am really enjoy this ad and deffernt of other ads
  • Debashis Ghosh Posted 1 year agoThis ad is not worthy at all and it doesn't imply anything rather showing his ramp skills
  • alok kumar dassPosted 1 year agoNICE
  • srikanthPosted 1 year agoOhh a very good ad for Indian audiences, good show by Baba only have to see if the Brand lives up the expectations in quality, service and longevity, Baba was very good with his rap and tap. Great going.
  • sdrbtvm@gmail.comPosted 1 year agoAwesome
  • sdrbtvm@gmail.comPosted 1 year agoAwesome
  • AmanPosted 1 year agowow this rap is very good
  • SHANTANU GHOSHPosted 1 year agoGREAT AND INTERESTING AD
  • Subramani S MPosted 1 year agoGood
  • SHANTANU GHOSHPosted 1 year agoGRAT JOB BABA
  • VarshaPosted 1 year agoNice song
  • MouzzamPosted 1 year agoBaba u r real rockstar
  • gaurav yadavPosted 1 year agonice have fun
  • rakeshnikamPosted 1 year agoIts very good add ..and i like kfc food
  • VARDHARAJ Posted 1 year agoThe great Baba segal one of iconic rapper of Indian hip hop Each and every bar of the rap was about pizza The way he expressed the love for pizza was amazing Should work on videos Beats were too slow And Baba segal must work on framing a bar
  • GIRISH KISANPosted 1 year agoNice
  • Rohit singhPosted 1 year agosuper
  • Angel KaileyPosted 1 year agosuperbbb
  • MahejabeenPosted 1 year agoI am a big fan of baba seghal no I did not try chilli chizza
  • anujPosted 1 year agoits a comeady
  • Subramani S MPosted 1 year agoGood ads
  • dr.AshutoshPosted 1 year agobaba senghal
  • SONU YADAV Posted 1 year agoWoh very very very nice
  • kasimPosted 1 year agoHaha the rap is good
  • rickenPosted 1 year agoNow a days KFC is big brand in India
  • Birjesh KumarPosted 1 year agoGood compose
  • dineshPosted 1 year agoVery funny .rap was good but truly admitting I didn't get the brand this ad is promoting beside this everyone here of chilli cheeza.I came to know of the brand KFC when I read content below the video ..... This is where KFC needs to look in....
  • nikithaPosted 1 year agoits so funnny chilli chizza and baba sehgal is back with his rapping
  • Jyoti agarwalPosted 1 year agoBaba sehgal is famous for his song and rap.Here in #ChizzaRapChallenge he has done rap keeping pizza in mind and told about pizza chesse toppings....Pizza is loved by all the people so its top good to make a innovative rap on chessy pizza...
  • sujeet kumar singhPosted 1 year agoSuperb
  • karthikPosted 1 year agoNICE
  • bharatrawatPosted 1 year agoSir my prize
  • Inderjeet Singh galhotraPosted 1 year agoJust good
  • lillykuttyPosted 1 year agoFun and cool
  • amitPosted 1 year agoNice
  • Krishnaveni KPosted 1 year agoafter seeing am just thinking to try Chili Chizza..... as am not yet try...... wow for song
  • ROHAN Posted 1 year agoi love this video
  • suragani suresh Posted 12 months agoWonderful
  • SONU YADAV Posted 11 months agoNice
  • RAKESHPosted 11 months agoBABA SEHGAL IS BACK WITH A THUMPING SIGN MAY BE WE CAN SEE MORE SUCH FROM HIM
  • ANTARA VERMAPosted 11 months agoI welcome you back BABA SEHGAL. I liked your rap THANDA THANDA PAANI in 90's when i was in class 10th. I enjoyed it very much. Please sing more now again. A big warm welcome from ANTARA VERMA.
  • RajkumarPosted 10 months agoBaba Sehgal is rocking and love to see him back as he is now involved in acting. all the best for Baba.
  • HananPosted 10 months agoChill
  • MehzabeenPosted 10 months agonice to see BABA SEHGAL back
  • NGASHEPAM BINOD KUMAR SINGHPosted 9 months agoKING OF RAPPER BABA SEHGAL....LOOKING YOUNG AND FRESH
  • ankitPosted 9 months agoFirstly, this is any type of rap. but it is also true that Baba Sehgal is an icon from the MTV Video days, were every Indian Pop star started establishing their selves during the VIDEO era. I personally don't find Baba Sehgal to be funny on Twitter NOR do I like his videos. If KFC is really associating itself with this video then they need to pump in some moolah to step up the production value of the videos. I personally think Baba just made a song and vid for his YouTube channel and later uploaod on the on the name of KFC. Maybe...Maybe Not. I have eaten Chizza and it is not that great, KFC is trying what McDonalds tried by introducing the Pizza Burger. Looks like everyone wants a piece of the pizza market (pun intended). KFC should stick to its current menu cause it finger lickin' good.
  • Vikash pandeyPosted 9 months agoFirst i give coagulation this viedo to see youtube to look and learn idea brilliant . This viedo is more interest and also related in future
  • akash jainPosted 9 months agoawesome
  • virender singh negiPosted 8 months agoyes i am. and I have not tried this, but i can try that how is the taste of chilli chizza.
  • meenu goelPosted 8 months agogreat rap
  • ZohraPosted 8 months agoNo i am not a fan of baba seghal
  • ArchanaPosted 7 months agoYummy chizza
  • RahulPosted 6 months agogreat work baba
  • Priyanka GhatalPosted 6 months agoHahaha wow so yummy song chilli chizza baba rehgal sir nice video song.
  • EbenezerPosted 5 months agoWow... I never seen this type of AD. The concept was really Nice.... RAP song in AD... Really Nice...
  • Kaushik RajPosted 5 months agoIt amazing baba always best this video quality and editing superb yes and funny lyrics yes love it .. ✔
  • Melvin TomPosted 5 months agoMind blowing, Boblastic and supercool ad. Really loveed it.
  • Rupasri sarkarPosted 4 months agoSuperb
  • balraj singhPosted 4 months agoawesome welcome back
  • Sailaja BalakrishnanPosted 2 months agonice
  • Sameer KarekarPosted 2 months agoWaw....cool
  • Amitesh RaviPosted 2 months agoNot yet tried but my seeing this ad and baba i guess i will try it for sure
  • Aloke RayPosted 2 months agoBABA SEHAGAL is a fantastic and and superb performance to Indian audience
  • Aloke RayPosted 2 months agoBABA SEHGAL awesome performer
  • bharat singhPosted 2 months agoVery good
  • Deborah dohlingPosted 2 months agoOh no kfc that was a big failure and a downer not a fan at all .Baba sehgal was a sensation in the 90s but now that's old skul ,that rap style and look will only make this generation stare at the brand in all awkwardness .Its as "Cheesy " as it can get .If they do want rap they should take rappers like badshah but my best best would be raaftar with his recent stint in MTV roadies and his weaved hair wow!so appealing to this generations youth .The marketing seemed so poorly done not up to the mark with the brands image and market command ,I have tasted the chizza which was okay I personally would go for their signature fried kitchen though
  • HANS RAJPosted 1 month agoNice
  • Sameer KarekarPosted 1 month agoNice
  • vikas singh ranaPosted 1 month agoits a great singer of 20th century
  • SHUCHI sharmaPosted 2 weeks agoOn the track.
  • ritwikPosted 4 days agobaba sehgal always does funny things
  • MAUSUMI MAITRAPosted 4 days agonostalgic

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