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Airtel 4G Controversy

Posted 1 year ago

With the second wave ofAirtel 4G ads now on in full swing, Sasha Chettri has found herself stuck with the nickname - The Airtel 4G girl. Despite becoming the face of the 4G Internet campaign, she has received heavy criticism as being irritating due to the scale of exaggeration portrayed by her in the ads regarding the availability of Airtel 4G cell-reception even in the remotest parts of the country.

The second wave of five ads followed Chettri through India, in an attempt to emphasize Airtel 4G’s network reach. Chettri constantly tried to rid herself from getting cell reception but due to Airtel’s incredible accessibility, is unable to do so. One of the wittiest responses to the campaign that I can remember reading online was,” If she’s trying so hard to get away from Airtel 4G reception, why doesn’t she try visiting remote locations like Delhi or Gurgaon?!”

The ads themselves though aren’t badly shot or produced. It’s quite evident that the producers and ad-heads decided to take a page out of Bollywood’s play book. Much like how the Indian film industry came up with movies like Zindagi Na Milegi Dobara and Queen, the Indian telecommunications giant too seems to be selling picturesque backdrops rather than its services in its latest series of Airtel 4G ads. All 5 ads were shot in amazing locations across India. The ads can be seen below:

Lush forests in Ettimadai, Tamil Nadu: 

Igatpuri in Maharashtra:

Snow-capped mountains in Shimla, Himachal Pradesh:

Umiam Lake in Shillong:

Gorious sand dunes found in Pushkar, Rajasthan:

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54 Comments

  • Jimmy JoyPosted 1 year agoI would Not go and stay on a mountain top just because the network is good there, whereas the network at where I stay is way below standard. It May have appealed to the audiences staying in non-concrete jungle. Thanks to Number Portability, I switched operators.
  • Minal BPosted 1 year agoAs a previous Airtel customer, this was an epic fail by Airtel. I say so cause there is ZERO network at my residence, engineers have visited and done their best but the result is still ZERO. So basically both sets of ADs about coverage and the NOW recently added ADs about cell sites does not touch customers like me. The ad may have been awesomely shot, but the relevance to ground reality is zilch. Chettri maybe irritating, but she is doing her job, just like you and me. Am sure she will come in more ads or in the same series now that she is stereotyped. Unless we see her growing her hair and change her image completely, then she will surely come on TV or Films. So good luck to her.
  • V RAJAPosted 1 year agoWhy 4G is not affordable? Airtel network is too costly.
  • vaibhav kumarPosted 1 year agoAirtel networks are covered large regions of availability but it too high cost
  • BIbinPosted 1 year agoAirtel network is not available sometimes in some places. then what 4G or 2G everything is same.
  • Anil Kumar SadaranganiPosted 1 year agoAs a previous Airtel customer, this was an epic fail by Airtel. I say so cause there is ZERO network at my residence, engineers have visited and done their best but the result is still ZERO. So basically both sets of ADs about coverage and the NOW recently added ADs about cell sites does not touch customers like me. The ad may have been awesomely shot, but the relevance to ground reality is zilch. Chettri maybe irritating, but she is doing her job, just like you and me. Am sure she will come in more ads or in the same series now that she is stereotyped. Unless we see her growing her hair and change her image completely, then she will surely come on TV or Films. So good luck to her.
  • Phaniraj BhattPosted 12 months agoADmaker's creativity definitely deserves a thumbs-up ! however, most customers are well aware of Signal strength
  • Phaniraj BhattPosted 12 months agoADmaker's creativity definitely deserves a thumbs-up ! however, most customers are well aware of Signal strength and Call-drop issues...however in my experience, Airtel is still a far better choice than Reliance, BSNL, Aircel, Vodafone.....
  • KAUSHIK GARAIPosted 12 months agoAirtel network is too costly
  • Anand BoisaPosted 12 months agoCool
  • jagannath beheraPosted 12 months agogood
  • atulPosted 12 months agothis advertisment said airtel 4g anywere connected but actualy 4g not connect in city areas so how can connect in forest and everest
  • Naina WadhvaniPosted 12 months agoAirtel too high cost
  • shikharPosted 12 months agoseriously can't believe it
  • priyal poddar Posted 12 months agoIts very high in cost with bad network
  • BideshPosted 12 months agothe campaign was reallyy irritating. the sheer irritation kind of act as a deterrent to join airtel because as user we know the network standard of all the operators. in the ad they can show anything but they cant change the reality by a sheer campaign.
  • krishnaPosted 11 months agoAirtel.......................really good network and connecting people
  • ANUJ RANAPosted 11 months agoAll that glitters is not gold....that's proof by Airtel4G campaign and that irritating 4G girl...
  • BABU LAL BAIRWAPosted 11 months agoairtel network everywhere.
  • adeshPosted 11 months agoas shown in all ads the network of airtel is very very bad in some areas. it may be very good in some of the areas but fails mostly. cant believe tjat theres airtel network on mountain also..
  • KrishnadasPosted 11 months agoAirtel is so costly
  • krishnaPosted 11 months agoAirtel is the best network
  • ANUJ RANAPosted 11 months agoIssss airtel aali chori ne aur airtel ke 3G network ne ittnaaa pkaa diye...ki haar ke airtel chnage hi krna pda...3G to dhang te chalta ni....4G chlawenge....jit manas bhi naa paate...ude thaari taai konsa 4G chlaan jaa se...bakwas ad..
  • RahulPosted 11 months agoAirtel 4G network is very costly
  • lokesh kumarPosted 11 months agoGOOD CREATIVITY
  • DilbagPosted 11 months agoAll networks are the same.” The lament by a young woman in Airtel’s new television commercial sounds a bit jarring, especially after a sustained campaign by India’s largest telco in which another girl extolled the virtues of its network . The new commercial, in a way, owns up to network issues common to all telcos, including Airtel. It features a bunch of customers complaining about poor phone networks and call drops. Then, it moves on to how Airtel customers can now check the location of mobile towers and signal strength in their vicinity through a mobile app or a website and tell the company about network problems. In the last two days, Bharti Airtel Ltd has released full-page ads in national newspapers promoting its so-called Open Network initiative, along with the television commercial which will run for eight weeks. The outdoor promotion, part of Airtel’s Project Leap, will start from 20 June in more than 100 towns of the country. The company has partnered with Dentsu’s creative agency Taproot and media agency GroupM to promote the initiative. An Airtel spokesperson declined to comment on the marketing budget of the campaign. “We are making no claims. This is an honest measure to improve our network and we want our consumers to be a part of it, “said Rajiv Mathrani, chief brand officer, Airtel, adding that Open Network is testimony that “as brands we must appreciate that this is an era of transparency where we need to interact with the consumers.” Airtel has classified network strength into four categories: Excellent, good, moderate and no coverage. Consumers can suggest a site on a particular location and the company will review the request. A new site request will typically take 3-6 months to be executed. Currently, the Open Network portal shows areas that require new sites based on internal assessment. However, experts said the initiative is more of a public relations exercise as telcos face flak from consumers and the government on call drops. “A large number of call drops have hurt mobile operator brands. Airtel’s initiative will help undo some of this damage to its brand. The initiative is a positive and pro-active way of responding to the challenge. As a market leader, Airtel seems to want to differentiate and protect its brand. This is a clever and wholesome way to do it. There is an indirect advantage as it will crowd-source one of its challenges, namely, timely reporting of network problems,” said Mahesh Uppal, telecom analyst and director at New Delhi-based consultancy Com First.
  • DolfenPosted 11 months agoNo matter how hard they try to sell the "Airtel" network, it still sucks!
  • ANUJ RANAPosted 11 months agoPkaau pkaaau pkaaau pkaaau pkaaau.......4G se bhi...aur 4G aali chori se bhi
  • krishnaPosted 11 months agoNetwork Anywhere
  • Raoof MohiuddinPosted 11 months agoAirtel 4G nice
  • RahulPosted 11 months agoBest network in India,
  • nikhilnaiduPosted 11 months agoAirtel network is costly????
  • meetPosted 11 months agonice schem 4g
  • shivangi saxenaPosted 9 months agoADmaker's creativity definitely deserves a thumbs-up ! however, most customers are well aware of Signal strength
  • Preksha JainPosted 9 months agoAirtel networks at remote places... Definitely Airtel is providing 4G services at remote area but not in my home 😂
  • AnuragPosted 8 months agoSometime this is funny
  • Kaushik Chandra MedhiPosted 8 months agoAirtel 4G is Good but too Expensive ! The publicity Airtel is making about its network is honest but Airtel should also make it affordable for all as there are many competitors coming in-front to give Airtel a great challenge. Although the Airtel 4G Girl is doing a fabulous work.
  • shyamPosted 7 months agoMera Airtel sim humko fekna pada wajah rahi network issue. 3g chalane k liye ghar k teres pe chadna padta tha. Sabse ghatiya service jo sirf ad making me jada dhyan deti hai Network me nahi.
  • Isha guptaPosted 7 months agoNetwork is really good everywhere.
  • NitishPosted 5 months agoI think jio is better than the airtel 4g.
  • shubhamPosted 5 months agoThe second wave of five ads followed Chettri through India, in an attempt to emphasize Airtel 4G’s network reach. Chettri constantly tried to rid herself from getting cell reception but due to Airtel’s incredible accessibility, is unable to do so. One of the wittiest responses to the campaign that I can remember reading online was,” If she’s trying so hard to get away from Airtel 4G reception, why doesn’t she try visiting remote locations like Delhi or Gurgaon?!”
  • Loveleen SarnaPosted 5 months agoAirtel network is good but not better than vodafone. Vodafone has much more good recharge plans tban airtel. Airtel is costlier than voda too.
  • Abhishek PariharPosted 4 months agoSasha Chhetri is an actor and what she is doing was scripted by a writer produced and directed by an advertising company. She is doing her job and earning from it.if she starts complaining and pointing out airtel's service faults well then she would be kicked out in a second as there are other options available too. The irritation among viewers is not because og her its because of the content and claims in an ad whose protagonist is a girls named sasha, trying to mark her foot steps in the industry. She gained popularity in a way she never desired, and its airtel's fault that they started making other ads in which either she was mocking her trollers or airtel was slaying its competitors. In one way or other it was the girl who got butchered by public opinions. Its like airtel using her as a blanket to hide their failure by making her the center of discussion by diverting people from service issues. Not coming to authenticity of ads, well in terms of network coverage none of the provider is doing well in India, call drops do happen in airtel, 4g speeds are far below international standards and they are expensive too. I am an airtel user and many times they have reduced my balance amount by starting unwanted services, similar case is with vodafone and bsnl. So the ads are FAR MORE MISLEADING THAN EXPECTED, its not a crime to flaunt about your brand in an ad because thats what ads are meant for but false claims and irritating content and bashing brands by making new ads everyday and not by improving your service standards that's really disappointing. Presently Airtel and Jio started claims about 4G speeds as By ookla speedtest airtel was the fastest but jio made a complaint that Airtel's claims were false. Airtel won this case but as a customer i would think more rationally in this matter and state airtel as looser as the speed differences are due to number of users, 10 million Vs a fraction of 10 million customers and Jio is providing decent speeds at such level and above that its free. I am not supporting Jio nor I am related to reliance but i think lets perform a speed test after 31 march and then see who wins the speed and price wars. I think airtel must focus on their prices and somewhat arrogant services rather applying useless efforts on ads to insult its competitors.
  • ANAND KUMARPosted 3 months agoI want to go on top of that mountain where airtel 4g comes.Its adventerous
  • priya motwaniPosted 2 months agolovely advertisement
  • RiyaPosted 2 months agoShare Tweet enhanced-buzz-12668-1452105105-29 Sasha Chettri, 19, better known as the Airtel 4G girl, is one of the most disliked people on the Indian internet. The teenaged musician and actress from Dehradun, India, has become the poster child for a telecom company that has earned itself a reputation as one of the most hated brands in the country. Chettri began her acting and modelling career in April of last year and was offered a role in Airtel network’s nationwide TV campaign launched in August 2015. She was featured in commercials as an Airtel-promoting character who disrupted people’s daily lives to advertise Airtel 4G. She is the next generation changeover in direct competition or NO competition to leading stars/celebrities of bollywood who she has given a run for their money. THIS
  • kavita Posted 2 months agoLove it
  • MamtaPosted 2 months agoNice
  • karanPosted 2 months agoThe network of airtel is really good. My friends really enjoys it
  • Rohit singhPosted 1 month agonic add
  • DevisinhPosted 1 month agoAs a previous Airtel customer, this was an epic fail by Airtel. I say so cause there is ZERO network at my residence, engineers have visited and done their best but the result is still ZERO. So basically both sets of ADs about coverage and the NOW recently added ADs about cell sites does not touch customers like me. The ad may have been awesomely shot, but the relevance to ground reality is zilch. Chettri maybe irritating, but she is doing her job, just like you and me. Am sure she will come in more ads or in the same series now that she is stereotyped. Unless we see her growing her hair and change her image completely, then she will surely come on TV or Films. So good luck to her.
  • anujPosted 1 month agowow its funny ads
  • Malini kPosted 1 month agoIt s really great effort...its show that no network problem all over the India.amazing
  • dineshPosted 4 days agothe ads are good and cover India 's rarest terrain like shimla,pushkar,Shillong .imatpuri.casts are good in their roles .message is clear in each ad.one thing is irritating here about lead girl saying "yaha nahi Hogan"

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