ADS WITH A CAUSE

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KFC's Add Hope Bucket Campaign | Fighting Against Hunger Initiative

Posted 7 months ago

 

Hunger is a global problem, but it is also hugely prevalent in India, with the country playing host to 212 million people suffering from starvation. Keeping this in mind, KFC has launched their “add Hope” buckets, pledging to contribute Rs. 5 from the sale of every bucket from its 300 stores across india.

This initiative is being shown through three short digital films. Two of them show children, trying to scrounge together some food, before eating the leftovers left in a KFC bucket. The third shows a father trying to do the same for his young daughter.

Using smart image recognition technology, smartphone users who have bought the bucket can have the content streamed directly to their devices.

This is a new and novel way to spread their message and raise awareness about a serious issue. Coupled with their pledge, it makes a step in the right direction for the food chain

How do you feel about these ads and the campaign? Let us know below!

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147 Comments

  • Minal BPosted 7 months agoOh, it's simply brilliant, all this for a noble cause makes it more important and effective. An innovative way to have customers have content on their smart phones , especially the youth who each have their own smart phone, makes this a smart campaign indeed. I hope KFC makes this a long term campaign rather than a short term one.
  • Ganesh Vasudevan NairPosted 7 months agobrilliant,yummy
  • Jimmy JoyPosted 7 months agoThis creative reminds me if the 7up Fido Dido ads of yesteryears. Good to see brands use Augmented Reality and Scan options to promote their products. Happy that KFC has taken this initiative, kudos to them.
  • AnkitPosted 7 months agoWow... So impressive ad by KFC !
  • Yash kapoorPosted 7 months agoYummy
  • Ravi KLPosted 7 months agosuperb one
  • Swapnil PorwalPosted 7 months agoI think this is very noble cause by KFC for ending starvation but I think it is also the marketing technique for increasing sales.
  • Vijay HarsoraPosted 7 months agoThis is a very commendable way to contribute and give it back to the society as this is a very serious situation prevailing not only in india but the world over.
  • INDEX20092Posted 7 months agoKJJ
  • rameshPosted 7 months agoNice
  • AmithPosted 7 months agoGood
  • Yash kapoorPosted 7 months agoYummy
  • Ganesh Vasudevan NairPosted 6 months agonice
  • priyal poddar Posted 6 months agoKudos to KFC for taking this initatve. Must say good effort
  • AbudaudPosted 6 months agoWao nice
  • swati paniPosted 6 months agoWow what else can be better than this
  • aloysiusPosted 6 months agohope
  • V Shravan KumarPosted 6 months agoWow it is great hope
  • Rajat Jain Posted 6 months agoYummy
  • Swapan PanjaPosted 6 months agoa deep sense of resposibility we all should take , help the needy.
  • Vipin S BhagatPosted 6 months agoi like it....
  • shyamPosted 6 months agoCant we help detectly to the poor childrens... we have to..
  • Vipin S BhagatPosted 6 months agogood..
  • arun deoPosted 6 months agoyummy story :)
  • saroj kumar rathPosted 6 months agoI am loving it ...so yummy
  • Santoah Kumar NayakPosted 6 months agosuperb one
  • Man BahadurPosted 6 months agoAlways good think
  • Man Bahadur BahadurPosted 6 months agoAnywhere
  • AnuragPosted 6 months agoThats reallt cool and tempting but I am a vegetarian
  • AmithPosted 6 months agoWow.......
  • SujataBansodPosted 5 months agoamazing add with catchy idea to gain the attention of the viewer.
  • ChandrappaPosted 5 months agoGood
  • gaurav yadavPosted 5 months agoit's simply brilliant, all this for a noble cause makes it more important and effective. An innovative way to have customers have content on their smart phones , especially the youth who each have their own smart phone, makes this a smart campaign indeed. I hope KFC makes this a long term campaign rather than a short term one
  • MehjabinPosted 5 months agoImpressive
  • Ganesh Vasudevan NairPosted 5 months agonice
  • RohitPosted 5 months agogood
  • SowmyaPosted 5 months agoAll youth likes to visit KFC for PaRty and they will get offer combo etc.... there is creativity
  • PremalathaPosted 5 months agoIt's a great ad portraits both the need to serve the hunger,and the needs reach out
  • Vikas pavithran Posted 5 months agoFor a good and nobel cause...
  • MARELLA MURTHYPosted 5 months agoCongrats KFC for good job of contributing for keeping children away from hunger
  • parthPosted 5 months agobeautiful ad, loving it
  • Anupama singhPosted 5 months agogreat initiative by KFC....hope to see more useful ads and efforts to encourage us and help needy people.
  • Binu johnPosted 5 months agoeasy to explain
  • Sabiya Posted 5 months agoVery good sweet and very empresiv
  • anwar siddiquePosted 5 months agohart touching add we will lern it ki hamare waste kiye hue ya baki rakhe khane se bhi kisi ka pet bhar skta h brilliant add add of the year
  • Annol SerraoPosted 5 months agonice message
  • s praveenPosted 5 months agoits simply awesome
  • christinePosted 5 months agoVery happy to hear about this global initiative taken by KFC. This hunger and starvation is a global problem which is very very difficult to solve. But minor changes can be made through each and every individual in their capacity.Big companies, food chains can take this a step higher if they make up their mind something serious about this issue. Very glad that KFC 's taken this initiative which I'm sure will touch the hearts of several others and I hope they also take a lesson out of this. ALL THE BEST to KFC once again.
  • saranyaPosted 5 months agoNice and gud thinking. Thankz for the helping thought of poor.
  • sunil kumar sharmaPosted 4 months agoIts a great initiative by KFC for the people who cannot eat food daily
  • Reneal sohalPosted 4 months agolike this video
  • Prayag DaveyPosted 4 months agoGood one ✌ for the noble cause
  • benittoPosted 4 months agoThis is super I love it
  • maniPosted 4 months agonice good video
  • Manzur IlahiPosted 4 months agoWow it is great hope for hunger
  • Manzur IlahiPosted 4 months agosuperb one
  • AMithPosted 4 months agoawesome
  • Harveen KaurPosted 4 months agoNice initiative
  • deepikaPosted 4 months agoWhen u hungry go to kfc it has best non veg i have ever seen..
  • Manu .kPosted 4 months agoFor evey students b kfc is the bet place to make party
  • Sucheta GoswamiPosted 4 months agoVery nice and applaudable . This is a great initiative by KFC. Hunger is really a big prevent issue in India. Today there are people who can spend any amount for their loved items but still there is a big population in India who merely gets a single meal of the day. So it's really one of the great initiative taken by brands nowadays
  • IsaiahPosted 4 months agoIt's an outstanding piece of ad.
  • IsaiahPosted 4 months agoFantabulous ad is this.
  • AnuragPosted 4 months agoAhhhaaaa. It touched my heart. So brilliantly shown. We shouldvtake that much only which we can finish. People need to understand thia there so many kids are sleeping qithout having meal and many are under mal nutritions. This ad touched my heart please feed kids amd people and dont waste food. KfC kudos to you for bringing to this in our notice again.
  • Suresh KPosted 4 months agoDo not waste any food ... there are many who have nothing to eat
  • diwakkarPosted 4 months agowow.. its realy so goooooooooooooooooooooooooood.. :) :*
  • Yogender SharmaPosted 4 months agoCreative salutation to address the global issue of hunger, humanity first! :)
  • SANJAY VISHAL SAMUEL PANDIANPosted 4 months agoThe contribution should be at least Rs. 10 per bucket.
  • AsifkhanPosted 4 months agoVery nice
  • vikas kandariPosted 4 months agoThis is really awsome
  • BinduPosted 4 months agoIts good idea to make this type of videos to bring awareness in people regarding starvation of kids due to insufficient food,so guys spread this message all over the country....
  • shubhamPosted 4 months agoso good.
  • Prakash bhattraiPosted 4 months agoits good to taste....
  • ManikandanPosted 3 months agoI think this is very noble cause by KFC for ending starvation but I think it is also the marketing technique for increasing sales. anyhow it's a brilliant idea.
  • shubhamPosted 3 months agoAn innovative way to have customers have content on their smart phones , especially the youth who each have their own smart phone, makes this a smart campaign indeed. I hope KFC makes this a long term campaign rather than a short term one.
  • pradeepPosted 3 months agoWow
  • Neelam SharmaPosted 3 months agoAwesome
  • Yugandhar chPosted 3 months agoYou eat..they eat Nice initiative Well done
  • Abhishek PariharPosted 3 months agoP
  • Abhishek PariharPosted 3 months agoP
  • Abhishek PariharPosted 3 months agoP
  • Abhishek PariharPosted 3 months agoP
  • AMithPosted 3 months agoGood
  • Abhishek PariharPosted 3 months agoP
  • Abhishek PariharPosted 3 months agoP
  • Abhishek PariharPosted 3 months agoPandG group, ITC are running similar campaigns Its really soothing to know that KFC being a non-Indian brand is helping towards eradication of hunger from India such ads generate sense of responsibility in a customer, everytime he or she buys product of a brand because they feel that indirectly they are funding and becoming a part of a noble cause. best part of it is that this campaign is connected through cellular tech. so a smart move taken by utilizing current tech resources. Hope this campaign encourages other brands to do something which brings happiness to the lives of unprivileged. Such effort in the area of animal rights protection and rehabilitation by KFC would be a really appreciable move
  • bhuvnesh soralPosted 3 months agoReally very good thinking if company really work for hunger not only promise
  • NehaPosted 3 months agoWe shud not waste the food..
  • SujataBansodPosted 3 months agonice ad
  • Anindita ChaudhuryPosted 3 months agoIt is very important to spread a sense of awareness and care for children like Raju as featured in the video. This initiative of contributing Rs.5 from the sale of every bucket is really appreciative towards helping the poor children. Besides marketing the brand it also fulfills the duty of Corporate Social Responsibility.
  • drpraveenPosted 3 months agoi think its very kind perfect ad ...salute kfc to do such a good cause.
  • idaPosted 3 months agoLovely ad. Must make it more aware to the public by putting it as a TV ad as well.
  • vaibhav kumarPosted 3 months agoIys good when I see this this type of ad I really feel to have it own right there
  • SharonPosted 3 months agoKudos KFC fr ur intiative cause
  • Prabhat LallPosted 2 months agojust reminding us the global problem ... hunger, the most effective way.
  • RiyaPosted 2 months agoThey should increase the value of contribution by 5-10% that will push up the effectiveness sensibly. Rs.5 is too meagre an amount to make any difference.
  • amita rgPosted 2 months agoits good iniciative
  • bajiPosted 2 months agoIts amazing and soo cool
  • R.RajeshPosted 2 months agovery good food and tasty
  • Yuganter singhPosted 1 month agoThis is true for win a prize hear
  • sohailgulamPosted 1 month agoSUPERB AD FOR NOBLE CAUSE
  • DevisinhPosted 1 month agoJust a brilliant and eye opening campaign, hope people will sea this as much as they can and also do share with their friends and circle people so that people aware of this. KFC hatts off guys for this awesome creativity..
  • Neeraj Kumar alokPosted 1 month agoWow a wonderful ad, which attracts mass and gives message from the renowned brand kfc.
  • rashidulPosted 1 month agoLike
  • JakeeraPosted 1 month agoThis ad is simply awesome and the message was superb
  • Nasrun MohamedPosted 1 month agoWonderful
  • harish motwani Posted 1 month agoits simply vry beautiful to gt someone feed.. so lets join hands with KFC to help the hungry kids..
  • pavniraoPosted 1 month agoBeautiful Initiative!!
  • AjayPosted 1 month agoIts going that you are doing it for needy children.Simply great.
  • Messi Manish AcharyaPosted 1 month agoSalute uh KFC 👏👏👏👏
  • Rizwan Abdul Latif BhorePosted 1 month agoFEEL THE HUNGER
  • Debashis Ghosh Posted 1 month agoToo yummy
  • Pinky VermaPosted 1 month agoi Love
  • revu23Posted 1 month agowow very greate convey , yes even toys also get power to eat KFC
  • shivani raniPosted 1 month agoOh..it's simply..a great job...who all are done or paid for this
  • PandevPosted 1 month agoOh it is very exciting to see such ads.... After so much Tim.e..it is very effective to attract costumers
  • VIRAJ SUDHIR MAHAJANPosted 1 month agoThis advertise tells a lot in mere 1 minute. KFC's campaign 'Add Hope' is a noble cause to fight against hunger. Such a great innovative way to attract the customers. It will definitely makes impact on the youths to join this campaign.It will be more better if this campaign made for a long term and till the campaign spread world wide.
  • SAT WINDER KAURPosted 4 weeks agoVry nice
  • SAT WINDER KAURPosted 4 weeks agoVry n8ce
  • SAT WINDER KAURPosted 4 weeks agoVery nice ad
  • Magesh.nPosted 3 weeks agoKfc Is next gen in making the wings !! and flying the todays generation with smartphone wings too love to see this kind of innovation keep it going !
  • Balasiewdor KharsyntiewPosted 3 weeks agoIt's my favorite .. I love KFC
  • raj kumarPosted 3 weeks agobrilliant idea
  • prasantPosted 3 weeks agoWow it's different from others.its impressed
  • MamtaPosted 3 weeks agoGreat initiative take by KFC . U r great job for poor children. You are doing great job for poor children. I think everyone should contribute in this
  • JugrajPosted 3 weeks agoImpressive
  • AkankshaPosted 2 weeks agoVery Good Effect Of KFC to catch the eye of public towards actual picture of those million people who suffering to get one time meal . This is great contribution of KFC . # Really appreciated # thump up # Donate to ADD HOPE Buckets # On Every Visit # Surely.
  • vikasPosted 2 weeks agohow to play
  • BareaPosted 2 weeks agoReally touching bt could b more impressive
  • niranjanpolarapuPosted 2 weeks agoAwesome work by KFC
  • Jyoti agarwalPosted 2 weeks agoIts such a good thing KFC is doing its a nobal cause done by it...In which all the people are participating in the indirect way by purchasing from KFC....good job doing and good thing done by team KFC
  • GhanshyamPosted 2 weeks agoIt's batter
  • saurabh mendhemendhePosted 2 weeks agoI love kfc
  • Rajesh PadavalaPosted 2 weeks agosuch a heart touching ad that shows the importance of the food.. Wish this campaign runs forever by KFC
  • Debashis Ghosh Posted 2 weeks agoThis is nobel course. I'm highly appreciated for initiating this issue .We all know , our societies are not well equipped to think about others who aren't getting their basic necessities. So hats off to you KFC team
  • Subramani S MPosted 2 weeks agoGood
  • alok kumar dassPosted 1 week agogood initiative by kfc
  • Biswajit choudhury Posted 1 week agoNice
  • Biswajit choudhury Posted 1 week agoIt is very important to spread a sense of awareness and care for children like Raju as featured in the video. This initiative of contributing Rs.5 from the sale of every bucket is really appreciative towards helping the poor children. Besides marketing the brand it also fulfills the duty of Corporate Social Responsibility.
  • KnishiPosted 1 week agoGood job! KFC ... This small step will give so much happiness on Little innocent faces ...who are suffering from starvation ...this will motivate others also to contribute their little share on poor ones .. 😊
  • AnaswaraPosted 1 week agoawesome!!
  • Kishor Bhaskar jadhav Posted 1 week agoKFC is the best price on the way to get a good time for the first time in the India and the other side of the the best way of getting the best online shop for eat and drink and so on
  • Subramani S MPosted 5 days agoLike it
  • JAYANT SHARMAPosted 4 days agoITS A VERY INFORMATIVE ADD .THAT MAKES US THINK ON THE HUNGER ISSUE THAT OUR COUNTRY IS FACING TODAY AND ON OUR CONTRIBUTION TO HELP THE HUNGRY AND POOR , AS A CITIZEN.
  • SHANTANU GHOSHPosted 2 days agoHOPE NEVER DIES
  • Sukumar BaghPosted 2 days agoSince long days somany individual,NGO, organization, politicians,volantiars, trying to eliminate poverty,but they able to eliminate won and reletivs poverty through heard work and tricks. So only solution is to teach poor people that trick not contribution . Good day to all
  • VarshaPosted 2 days agoKfc is tasty

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