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The Flightless win the Lottery

Posted 6 months ago

Washington’s Lottery is a system implemented by the Government of the State of Washington. It was established in 1982, in an attempt to generate revenue through games and lottery programs.

In 2008, Washington Lottery released an advertisement which depicted three ‘flightless’ birds- a chicken, penguin and an emu being strapped in harnesses. Two pilots strap the penguin and the chicken to their torso’s and then take off. An image that stays with the viewer, long after they have seen the video is that of the penguin as it spreads and flaps its wings and enjoys simply being in the air and being able to experience the sheer pleasure of flight.

The emu, due to its size, was not strapped onto a human, it was instead suspended between two gliders. The video ends with the tagline 'Every bird should get to fly'. Accompanied with a gentle strumming of a guitar and humming.

This advertisement won the ‘Silver Lion’ at the 2009 Cannes Lions International Advertising Festival and the ‘Best in Show’ at the 2009 ADDY Awards. The Cannes Lion International Advertising Festival is an annual five-day award ceremony and gala where the advertising and creative communications industry meet to recognise and award the best and most creative in the brand industry.

The ADDY® is a part of the American Advertising Awards. It is one of the most prestigious advertising awards in the United States. It is known for its unique three-tiered approach. The winners are first awarded in the local Club round, they then advance to the regional district round and finally, the winners of the district ADDY® enter the national level.

The advertisement is a creative treasure, with the use of subtle music and great imagery. On National Birds Day, we at Adytude remember and appreciate the creativity and cinematography of the Birds Ad.


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  • JEEVITHA Posted 6 months agoWow super ad I like it very much because which bird they cannot fly but this ad all birds are fly its very motivated good....
  • Tapati PurkayasthaPosted 6 months agothis information is good
  • sujit.purkayasthaPosted 6 months agoI like the contents of ad
  • Kanika ShriyanPosted 6 months agoVery well conceived AD which also acts like inspiration to HELP OTHERS who are in need of it. The agency got everything right with the AD and am sure the client was pleased to have an award winning AD. Such ADs give longevity in regards to brand reCall. Loved it. ????????????????????????
  • Nisha SharmaPosted 6 months agoA good concept and an innovative idea. The key message is worth appreciating.
  • Narendra singhPosted 6 months agoGood
  • Prince kumarPosted 6 months agoSupber
  • Prince kumarPosted 6 months agoWe should try once
  • Prince kumarPosted 6 months agoTry is the taste
  • Prince kumarPosted 6 months agoWe have to try
  • Prince kumarPosted 6 months agoCool
  • Prince kumarPosted 6 months agoZabardast
  • Virendra kumarPosted 6 months agothis ad is very beutyfull
  • Anil Kumar kannojePosted 6 months agoGood concept.
  • Tapati PurkayasthaPosted 6 months agovery nice
  • MadhupujarPosted 6 months agogood video
  • Shrinjoy GoswamiPosted 6 months agoawesome info
  • AbhishekPosted 6 months agoAmazing video
  • PushparajPosted 6 months agoWow! what an ad to remember!
  • Debashis Ghosh Posted 6 months agoyou know the most interseting message I got from this ad is you can't keep anyone in prison and everyone has right to do what he/she wants . Similarily birds have desire to fly . Let them free to fly
  • Ch. Gopi Kishan RaoPosted 5 months agovery Nice.
  • biswajit dasPosted 5 months agowow very bird urna nahi janta usko ek motivate kr rahi ho.its a really good
  • deep kumarPosted 5 months agoNice
  • Piyush chouhanPosted 5 months agovery nice so awsome
  • AjitmishraPosted 5 months agoThis vedio is so good !
  • aditya kumar vermaPosted 5 months agoLoking nice
  • Aditya singhPosted 5 months agoThis ad is like informataion
  • sujit.purkayasthaPosted 5 months agoamazing ad
  • Virendra kumarPosted 5 months agoNICE AD
  • Riyana ShekhPosted 5 months agoThis information liked ad
  • ArafathPosted 5 months agoNice
  • MAUSUMI MAITRAPosted 5 months agonice
  • Dibyendu RanaPosted 5 months agoNice
  • Sunil meenaPosted 5 months agoNice
  • Tapati PurkayasthaPosted 5 months agonice ad
  • Naiyara Syed Posted 5 months agoFly me high as big as sky....
  • Tapati PurkayasthaPosted 4 months agoNice
  • sujit.purkayasthaPosted 4 months agothe lottery is always a luck.
  • sujit.purkayasthaPosted 4 months agoAMAZING AD SURE TO GET TOP
  • Tapati PurkayasthaPosted 2 months agoLottery is your luck
  • Happy PatelPosted 2 months agoSuch a nice concept that delivers Goodwill, and kindness.
  • Tapati PurkayasthaPosted 2 months agogreat ad
  • VishalPosted 1 month agoVery interesting
  • VishalPosted 1 month agoNice video
  • sujit.purkayasthaPosted 2 weeks agoit is necessary to try once


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