ADS WITH A CAUSE

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Make Love Not Scars | Beauty Tips

Posted 5 months ago

NGO Make Love Not Scars and marketing giant Ogilvy & Mather’s collaborated on an extremely relevant campaign that is pertinent to India. They launched a series of satirical videos in which an acid attack survivor named Reshma shares beauty tips with her audience. At the end she points out how make-up can be easily applied and cosmetic products bought at a cheap price. But the cost of ruining someone’s life comes cheaper. Acid in India is sold for as cheap as Rs 30, cheaper than a bottle of Coke.

When acid, mostly hydrochloric or sulphuric, comes in contact with human flesh it causes skin tissue to melt and can even dissolve bones. Besides this, victims of acid attacks suffer from a host of other side effects such as loss of eyesight and hearing. Worst of all, they have to live with the pain of having to survive in a body that is severely disfigured.

India records as many as 1000 cases of acid attack every year (many more probably go unrecorded). Make Love Not Scars as an NGO is doing great work to raise awareness against this horrendous situation that we find ourselves in today, and this campaign is the perfect example of what have accomplished.

In three separate minute-long videos, Make Love Not Scar’s bring forth a message that needs to be heard by millions of Indians. 

Watch the videos here:

 

 

 

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11 Comments

  • ANUJ RANAPosted 4 months agoHeart touching............. Great initiative by NGO
  • meetPosted 4 months agonice story....
  • priyal poddar Posted 4 months agoNice initative
  • Jimmy JoyPosted 4 months agoAcid throwers should be hanged by law as attempt to murder. This is a horrendous act and should be dealt with severely. This series of Reshma by O
  • Vijay HarsoraPosted 4 months agoNo words...great courage
  • Asma SyedPosted 4 months agoBrave Woman..... Thumbs up.... You gal...... Strong and positive
  • BABU LAL BAIRWAPosted 4 months agogood story
  • Swapnil PorwalPosted 4 months agoThese are are great and I salute to these women for living that kind of life and I hope in the future we don't see any cases of acid attacks.
  • munish kumarPosted 2 months agonice toch on my heart
  • priyal poddar Posted 1 month agoMust say a great initative by NGO . Hats off
  • MehjabinPosted 2 weeks agoAcid throwers shoot ne hanged to death

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